current surveys of wholesale and retail trade
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Current Surveys of Wholesale and Retail Trade. An Overview of the Wholesale and Retail Programs. Timothy Winters Service Sector Statistics Division 17 June 2011. 0:00. Overview of Wholesale and Retail Topic Areas. Importance of Wholesale and Retail Estimates Story Ideas Annual Surveys - PowerPoint PPT PresentationTRANSCRIPT
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Current Surveys of Wholesale Current Surveys of Wholesale and Retail Tradeand Retail Trade
An Overview of the Wholesale and Retail Programs
Timothy WintersService Sector Statistics Division17 June 2011
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Overview of Wholesale and Retail Overview of Wholesale and Retail Topic AreasTopic Areas
Importance of Wholesale and Retail Estimates Story Ideas Annual Surveys Monthly Surveys E-Commerce Statistics Survey Processing Benchmarking Data Dissemination Major Data Users
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Importance of Wholesale and Retail Importance of Wholesale and Retail Trade EstimatesTrade Estimates
Provide most comprehensive data available on wholesale and retail activity in the U.S.
Significant inputs into Gross Domestic Product (GDP) estimates
Estimates influence financial markets Affect business decisions Indication of current economic trends
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Retail Sales vs. GDPRetail Sales vs. GDP
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Story Ideas- Wholesale & RetailStory Ideas- Wholesale & Retail
Example Headlines:• January Wholesale Trade Leap Confirms Recovery• Here’s Why Wholesalers are Bullish on the Economy• Retail sales show modest increase as gas and food prices eat
into disposable income• U.S. Online Retail Sales Grow 16.1% in 2010• The Economic Slowdown and Consumer Spending• Top Ten Retail Holiday Trends• Retailers Get Creative with Easter Promotions• The Road to Recovery Runs Through Retail
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Annual Wholesale Trade Survey Annual Wholesale Trade Survey (AWTS)(AWTS)
NAICS Sector • 42 (Wholesale Trade)
Sample of 8,000 Companies• Merchant Wholesalers• Manufacturers’ Sales Branches & Offices (MSBOs)
Mandatory survey with high response Estimates benchmarked to the Census of
Wholesale Trade
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Annual Wholesale Trade Survey Annual Wholesale Trade Survey (AWTS)(AWTS)
Data Items Collected• Sales• E-commerce Sales• EDI Sales• Beginning Inventories• End-of-Year Inventories• Inventories Held Outside U.S.• Purchases• Operating Expenses
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Annual Retail Trade Survey (ARTS)Annual Retail Trade Survey (ARTS)
NAICS Sectors:• 44-45 (Retail Trade)• 72 (Accommodation and Food Services)
Sample of 25,000 Companies Mandatory survey with high response Estimates benchmarked to the Census of Retail
Trade, Accommodation, and Food Services
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Annual Retail Trade Survey (ARTS)Annual Retail Trade Survey (ARTS)
Data Items Collected• Sales• Sales Taxes• E-commerce Sales• Beginning Inventories• End-of-Year Inventories• Inventories Held Outside U.S.• Purchases• Accounts Receivables• Operating Expenses• Merchandise Lines (NAICS 4541 only)
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Monthly Wholesale Trade Survey Monthly Wholesale Trade Survey (MWTS)(MWTS)
Conducted Monthly since 1946 NAICS Sector 42 (Wholesale Trade) Sample of 4,000 companies Sub-sample of AWTS Merchant Wholesalers Only Voluntary Survey
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Monthly Wholesale Trade Survey Monthly Wholesale Trade Survey (MWTS)(MWTS)
Data Items Collected• Sales• End-of-month Inventories
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Monthly Retail Trade Survey (MRTS)Monthly Retail Trade Survey (MRTS)
Conducted Monthly since 1951 NAICS Sectors:
• 44-45 (Retail Trade)• 722 (Food Services)
Sample of 12,000 companies Sub-sample of ARTS Voluntary Survey
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Monthly Retail Trade Survey (MRTS)Monthly Retail Trade Survey (MRTS)
Data Items Collected• Sales• E-commerce Sales• End-of-month Inventories
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Advance Monthly Sales for Retail Trade Advance Monthly Sales for Retail Trade and Food Services (MARTS)and Food Services (MARTS)
Conducted monthly since 1953 NAICS Sector 44-45 and Industry 722 Highly Sensitive Indicator Sample of 5,000 companies Sub-sample of MRTS Voluntary survey
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Advance Monthly Sales for Retail Trade Advance Monthly Sales for Retail Trade and Food Services (MARTS)and Food Services (MARTS)
Data Items Collected • Sales• E-commerce sales
Published on the 9th workday following the reference month
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E-commerce StatisticsE-commerce Statistics
E-commerce includes sales, receipts, and contributions from any transaction completed over an Internet, extranet,
EDI network, electronic mail or other online system. Transactions are agreements between buyers and sellers
to transfer ownership of, or rights to use, goods or services. Payment for these goods and services may or may not be
made online.
Two Main Publications:• Annual E-Stats• Quarterly Retail E-commerce
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Annual E-Stats PublicationAnnual E-Stats Publication
Published since 1999 Multi-sector Report
• Annual Wholesale Trade Survey (AWTS)• Annual Retail Trade Survey (ARTS)• Annual Survey of Manufactures (ASM)• Service Annual Survey (SAS)
Estimates available• E-C Shipments/Sales/Revenue vs. Total Sales• Electronic Data Interchange (EDI) vs. Total E-C• Merchandise Lines for Selected Retail Industry
Released approximately 17 months after the reference year
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Quarterly Retail E-Commerce ReportQuarterly Retail E-Commerce Report
Published since 4th Quarter 1999 Part of the Monthly Retail Trade Survey (MRTS) Retail Sector Only E-commerce Sales Released approximately 45-50 days after the
reference quarter E-C was 4.5% of Total Retail Sales in the 1st
Quarter of 2011
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Survey ProcessingSurvey Processing
Mailout (includes FAXED questionnaires) Data Collection
• Completed questionnaires are mailed and faxed back by respondents
• Fax reminders for delinquent respondents• Telephone follow-up for delinquent respondents and edit failures• Internet reporting for MWTS, ARTS, and AWTS
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Survey ProcessingSurvey Processing
Tabulation• Data edits identify cases that are inconsistent with previous
reporting or are growing or declining faster than similar cases• Put all responses on a calendar basis• Estimate for nonresponse based on response data
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BenchmarkingBenchmarking
Once a year we benchmark the quarterly & monthly survey estimates to the annual survey estimates
The sampling error of the estimates is lower in the annual surveys• Annual samples are larger than the monthly samples• Annual samples are mandatory and have better response
Every 5 years we benchmark the quarterly and annual estimates to the Economic Census
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Data DisseminationData Dissemination
Economic Indicator Releases• Monthly Wholesale Trade Report• Advance Monthly Sales for Retail and Food Services• Manufacturing and Trade Inventories and Sales
Other Data Releases• Annual Wholesale Trade Release• Annual Retail Trade Release• Annual Benchmark Report for Wholesale Trade• Annual Benchmark Report for Retail Trade• Quarterly Retail E-Commerce Report
Electronic• Census Bureau website: www.census.gov tables in Excel, PDF, and text format• White House Briefing Room (for indicators only)• Search Database Tool
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Demo access of data
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Search Database ToolSearch Database Tool
Customizable downloads of economic indicator estimates
Excel or text standard formats Future expansion beyond indicators
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Demo search tool
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Major Data UsersMajor Data Users
Leading Economic Indicators – used by policy makers, investors, large companies, consultants, etc.
Users• Federal Reserve Board & Treasury – economic trends• Bureau of Economic Analysis- GDP• Council of Economic Advisors – economic analysis• Large Retail and Wholesale Firms – economic conditions, to forecast future
demand, and market analysis• Financial Markets – Wall Street and other markets• Consultants• Market Research Firms• Academia• Media
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Wrap-up and OverviewWrap-up and Overview
Annual Estimates
Detailed estimates that include additional data items beyond core items
Estimates not as timely Mandatory response Large sample size
Quarterly/MonthlyEstimates
Estimates at a higher level and include core data items
Estimates available shortly after reference period
Voluntary response Small sample size
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Thank You!Thank You!
Website address: www.census.gov• Wholesale: www.census.gov/wholesale• Retail: www.census.gov/retail
Contact Information:• U.S. Census Bureau• [email protected]
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