current partner workshop ukraine 2015
TRANSCRIPT
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Kelly ZugIn-The-Field Representative in Eastern Europe
Current Partner WorkshopMarch 2015
AgendaIntroductions
What’s New on GlobalGiving Effectiveness Dashboard, Analytics
Getting the Most Out of GlobalGiving
GlobalGiving Calendar, Partner Rewards, Project Ranking, Rethinking Your Project Page
How to think like a donor
Introductions!
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Who are you?
What do you do?
Why is it important?
Imagine if you had to explain your organization to a potential funder in a clear and concise way.
Would your current donors and community describe your organization the same way?
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2014 was our best year yet!
$32 Million to more than 1,800 organization
That’s more than ever before!
*Number of donors, not $ sum
What’s New on GlobalGiving?
Effectiveness Dashboard
Our Hypothesis: The Most Effective Organizations are those who Listen, Learn, Act (Repeat)
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GlobalGiving’s Mission To catalyze a global market for ideas, information,
and money that democratizes aid and philanthropy.
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New Web Analytics Tool Calendar
What’s on Your Web Analytics?
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Date Picker
Overall numbers
Web Analytics Chart
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What’s on Your Web Analytics?
Web Analytics
Project Report Metrics
• Intended to help you fundraise for an individual
or one specific activity. • A budget of $250 - $10,000 and are only active on
the site for 3 months. • Only require 1 report, 90 days after it is funded. • Microprojects are tied to an existing parent
project on GlobalGiving. • Get a bump up in GlobalGiving’s project ranking!
‘Support Ian’s Education” Nyaka AIDS Project
Microprojects help you attract new donors!
GlobalGiving Assessment
One thing you like about
GlobalGiving
One thing you would change
about GlobalGiving
Something you hope to learn in this workshop
Getting the most out of GlobalGiving
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Project Leader Manual
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Sign up for a free 1-1
Consultation
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2015 Matching Days March 18th: 30% match; $60,000 available in matching
May 13th: Pro-rated match; $75,000 available in matching
July 15th: Partners 30%, Leader 40%, Superstar 50%; $115,000 available in matching
September 16th: 30% match; $70,000 in matching; $6,000 in bonus awards
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Sixth Annual Photo ContestGrow your supporter base without asking for donations! Submit up to three photos by July 10th 75 photos will be selected by a judge for voting on GlobalGiving’s website Voting will take place between August 3rd and August 7th The photo with the most votes will be awarded $1,000 Four runners-up will be featured for a full day on the GlobalGiving
homepage and will be highlighted though GlobalGiving’s social media
Training Opportunities Board and Strategic Planning Support (Deadline April 3rd) Social Impact Academy (Deadline May 22nd)
Two-month course; 9 webinars; Measuring impact & collecting community feedback
Technical Support (Deadline June 5th) Apply for GlobalGiving’s Operations Analyst help in scoping and executing a technical project
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Increasing Visibility of Your Project
Increasing your
Project Rank
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Improve Your Project Ranking
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40% the amount of time since your previous project report
20% the number of donors that your project has attracted
20% the amount of money your project has raised, relative to other projects
20% how close is the project to being fully funded
Partner Rewards
Partner Rewards Program Makes it possible for GlobalGiving to be more transparent in
our corporate recommendations and donor promotions Gives you concrete ways to help your organization stand out Rewards organizations that are reporting regularly,
participating in campaigns, keeping up with their donors
Helps GlobalGiving better manage a growing network
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What is my Partner Reward Level?
Benefits of becoming a Leader/Superstar
Want even more? Become a Superstar Organization to Get Most likely to be recommended to a corporate partner Featured in GlobalGiving social media and in donor communications Better rewards on certain Bonus Days!
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Leader Organiza,on Benefits Eligible to be recommended to a corporate partner Featured in GlobalGiving social media, and highlighted in donor communica8ons Ability to post Microprojects! Ability to post volunteers opportuni8es on the GlobalGiving site and its volunteer partner sites
Improve your Partner Rewards
To Become a LEADER • $4,000 to $23,999 in donations • At least one active project for
9 consecutive months • At least one donation every 3 months
over the last year • Between 50 to 74 donors • Active time on site: 9 to 11 months • Average of one report per project every
4 months over the last year.
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To Become a SUPERSTAR • $24,000 or more donations. • At least one donation every 3 months
over the last year • 75 or more donors • Active time of site: Active 12 months or longer • Average of one report per project every
three months • None or only one project retired in the last year due to lack of project reports.
Project Reports
Make the Most Out of Project Reports!
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• Story Telling • Interview with a beneficiary • Add a link to your Facebook page • Add a link to sign up for your news
letter • Plan the timing of your project
reports
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• Does not include photos • No thank you to donors • Does not tell a story • Content is not relevant to the project
• Does not include photos or includes poor quality photo(s) • No thank you to donors • Makes sense but might not be appropriately directed at donors
• Detailed update specific to the project, but without photos • Includes photos of various quality • Report content does not elicit emotion, but includes substantial
content on the project
• Includes at least one vibrant and high resolution photo • Report directed at donors , thanks donors • tells a story using specific people from the project
• Detailed update specific to the project; directed at GlobalGiving donors • Thanks donors several times • Includes quotes and/or stories about the project • Several vibrant and high-resolution photos • Elicits emotion
1- Poor
2- Fair
3- Good
4- Very Good
5- Excellent
15 Minute Break!
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Putting yourself in the shoes of a donor
Here is $1,000. What organization will you support?
Provides 20 children with fresh drinking water everyday
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Summary: UNICEF states that Guatemala has the highest percentage of chronically malnourished children in Latin America and the fourth highest in the world. We know this can be combated in the short-term by food support and in the long-term through education. Only 30% of children who start primary school education get to grade six and even less go onto secondary school. We provide free, good education to 600 children and team it with the nutrition they need for the best start in life.
Summary: This project aims to build futures by providing an education for over 400 orphaned, abandoned, and poverty-stricken children in Guatemala. Nuestros Ahijados is dedicated to "breaking the chains of poverty through education and formation."
School Supplies
One month’s tui8on
Transporta8on to school for one year
Educate A Guatemalan Orphan
Provides a daily piece of bread and fruit for a child for a full year Provides weekly salary of locally educated teacher
Water and Food for 600 children in Guatemala
Compelling Project PageSpecific, action –oriented Description
Easy to understand, jargon-free, project specific
Close-up, High-resolution
photo
Tangible, realistic, varied goals
Redefining GlobalGiving’s Fee
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GlobalGiving Sustainability15 % Fee
2% Administration Fees
Keeps GlobalGiving sustainable as a nonprofit to provide for you
Reliable connection with worldwide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards U.S. tax deductions donations
10% Resources and Access that Directly Benefit your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
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2% Administration Fees
Keeps GlobalGiving sustainable as a NGO to provide for you
Reliable connection with world wide donors and corporate partners
3% Credit Card Fees
Covers standard credit card fees from donors’ cards U.S. tax deductions donations
The majority of our donors cover at least a portion of the fee as they complete their donation.
Averages to 9% Fee
10% Resources and Access for Your Organization
Access to 400,000+ donors and 60+ Corporations
Donor Management Tools and Analysis
Free trainings, tools, and campaign strategizing
Free one-on-one consultations – call us anytime!
Calendar of Organization Campaigns & Matching Days
Gift Cards, Reoccurring Donations, and Tribute Giving
Rewards and benefits for being active
Continuous Innovation
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GlobalGiving UK