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The statements contained herein are based on good faith assumptions and provided for general information purposes only. These statements do not constitute an offer, promise, warranty or guarantee of performance. Actual results may vary depending on certain events or conditions. This document should not be used or relied upon for any purpose other thanthat intended by Boeing.
CURRENTMARKETOUTLOOK
Randy TinsethVice President, MarketingBoeing Commercial AirplanesJune 2009
COPYRIGHT © 2009 THE BOEING COMPANY
Agenda
Current Market Outlook (CMO)
20-year forecast
Product strategy & development
COPYRIGHT © 2009 THE BOEING COMPANY
Long-term forecast reflects today’s market realities
As we begin our briefing, I’d like to acknowledge the extremely dynamic situation we are facing today in the commercial aviation industry. Near-term challenges include a global economic recession, declining passenger and cargo traffic and unpredictable fuel prices.
This year’s Current Market Outlook is rooted not only in these near-term realities, but also recognizes the nature of a long-term forecast.
Boeing has publicly issued its Current Market Outlook for 45 years. During that time the Outlook has reflected both sizeable upturns and downturns. Our industry has faced significant market challenges, including the Asian Financial Crisis, SARS, terrorist acts, three major world recessions, two Gulf wars….all clearly with their own dynamics and their own impact on global air travel. What we have learned is that our industry, which is based on the need to transport passengers and freight via our global aviation system, is extremely resilient.
Based on that perspective, as we always do, we have developed the forecast in a manner that considers today’s market environment but, just as importantly, takes a long-term view of the market and the fundamentals that drive commercial aviation. These drivers include economic growth, world trade and new aircraft capabilities.
So, while acknowledging our near-term challenges, let’s take a longer-view look, which points to a 20-year period in which we see that the basic factors underlying the need for new airplanes are strong.
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Boeing Current Market Outlook
Longest-running complete worldwide jet forecast:
Published since 1964All jets 30 seats and aboveFreightersScheduled and nonscheduled flying
COPYRIGHT © 2009 THE BOEING COMPANY
A380LargeTwin-aisleSingle-aisle
Size category
0%
25%
50%
75%
100%
Airbus forecast2000 – 201914,661 units
Single-aisle55%
Twin-aisle35%
A3809%
Airplane demand2000 – Present*
13,811 units
Different view of the market has led to different strategies
* Deliveries 2000 thru May 14, 2009 plus backlog (passenger jets only, excluding RJs)
Boeing forecast2000 – 201917,318 units
Single-aisle71%
Twin-aisle25%
Large4%
Single-aisle75%
Twin-aisle23%
Large 2%
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2009 CMO web site: new and improved
Interactive –interactive database provides more useable contentCurrent – ability to add content to it over timeSooner – delivering more information in JuneEnvironmental –substantial savings to environmentPrintable – PDF for those who like a hard copy
COPYRIGHT © 2009 THE BOEING COMPANY
Agenda
Current Market Outlook (CMO)
20-year forecast
Product strategy & development
COPYRIGHT © 2009 THE BOEING COMPANY
Market forecast drivers and considerationsTraffic forecast
7.8
7.5
5.8
6.6
5.1
6.6
7.0
5.6
5.1
3.2
4.1
4.3
4.9
0 2 4 6 8
China
Southwest Asia
Africa
Southeast Asia
CIS
Middle East
South America
Central America
Oceania
North America
Europe
Northeast Asia
WORLD
Annual growth, 2009 - 2028
Percentage
7.8
7.5
5.8
6.6
5.1
6.6
7.0
5.6
5.1
3.2
4.1
4.3
4.9
0 2 4 6 8
China
Southwest Asia
Africa
Southeast Asia
CIS
Middle East
South America
Central America
Oceania
North America
Europe
Northeast Asia
WORLD
Annual growth, 2009 - 2028
Percentage
Emerging marketsEnvironment
Airplane capabilitiesEconomic growth
Fuel price
$70-90/barrel
Infrastructure
Airline strategies &business models
Market liberalization
0.5
1.0
1.5
2.0
2.5
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
Market evolution
COPYRIGHT © 2009 THE BOEING COMPANY
World air travel has grown 5.3% per year since 1978
RPKs = Revenue Passenger KilometersSource: ICAO, Scheduled Traffic and operating profit
0.0
1.0
2.0
3.0
4.0
5.019
7719
7819
7919
8019
8119
8219
8319
8419
8519
8619
8719
8819
8919
9019
9119
9219
9319
9419
9519
9619
9719
9819
9920
0020
0120
0220
0320
0420
0520
0620
0720
08
Trend
RPK
s (tr
illio
ns)
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20-year forecast: strong long-term growth
Worldeconomy
(GDP)
Numberof airline
passengers
Airlinetraffic(RPK)
Cargotraffic(RTK)
3.1
4.1
4.95.4
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Air travel growth has been met by increased frequencies and nonstops
Frequency Growth
Nonstop Markets
Average Airplane Size
Air Travel Growth
August OAG
WorldIndex 1988=1.00
0.5
1.0
1.5
2.0
2.5
3.0
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
All routes
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Airlines will need 29,000 new airplanes valued at $3.2 trillion
AIRPLANE DELIVERIES: 29,0002009 - 2028
MARKET VALUE: $3.2T2009 - 2028
0
5,000
10,000
15,000
20,000
2,100regional jets
7%
19,460single-aisle
67%
6,700twin-aisle
23%
740large3%
0
400
800
1,200
1,600
Airp
lane u
nits
Marke
t valu
e, $ b
illion
s
$70Bregional jets
2%
$1,420Bsingle-aisle
44%
$1,510Btwin-aisle
47%
$220Blarge7%
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0
10,000
20,000
30,000
40,000
2008 2028
Older, less efficient airplanes will be replaced with more efficient, newer generation airplanes
Units
35,60035,600
16,800Growth
58%
12,200Replacement
42%
6,6006,600Retained FleetRetained Fleet
29,00018,80018,800
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Today and tomorrow by model mix
Twin-aisle
0
8,000
2008 2028
8,0808,080
4,000 3,5103,510 23%
19%
Single-aisle
2008 2028
11,360 11,360
24,23024,230
0
10,000
20,000
60%
68%
Regional Jet3,0603,060
2,2202,220
0
3,000
2008 2028
1,500 16% 6%
Large
0
1,200
2008 2028
600
1,0701,070870870
5% 3%
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Aircraft productivity is constantly increasing
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
45,000
40,000
Passenger fleetin 200818,80018,800
Passenger fleetin 202835,60035,600
Without industry improvements, nearly 12,000 additional airplanes would be needed in the 2028 fleet
Improvements bring:More seatsHigher utilizationLonger missionsIncreased load factors
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Dramatic improvements in airplane efficiency over last 20 years
727-200SeatsStage lengthUtilizationRPMs
3Q881497548.9
26.8M
737-800SeatsStage lengthUtilizationRPMs
3Q08157
1,41211.7
58.1M
Seats +5.4% Seats +5.4% Improvements:Improvements: Stage length +87.3% Stage length +87.3% Utilization +31.5% Utilization +31.5% RPMs +117% RPMs +117%
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Emerging markets are driving the economic growth
Source: Global Insight
ANNUAL GDP GROWTH2009 – 2028
1.3
1.9
2.4
2.9
3.1
3.7
3.8
3.8
4.4
4.6
4.9
6.1
7.2
NortheastAsia
Europe
NorthAmerica
Oceania
World
Russia/Central Asia
LatinAmerica
MiddleEast
Asia-Pacific
SoutheastAsia
Africa
SouthwestAsia
China
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Air travel growth varies by market
2008 traffic2008 trafficAdded traffic
2009-2028Added traffic
2009-2028AnnualAnnual
growth%growth%
Europe – Latin America
RPKs, billions*includes within China
Middle East – Asia-Pacific
Africa – Europe
Within/to Russia & Central Asia
Within Latin America
North America – Latin America
Transpacific
Europe – Asia Pacific
North Atlantic
Within China
Within Europe
Within North America
Asia-Pacific*
8.6%4.6%
4.7%6.4%4.3%5.3%
5.4%6.3%
5.5%4.9%
3.4%2.5%
6.9%
World Average Growth:4.9%
0 500 1,000 1,500 2,000 2,500 3,000 3,500
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Market for new airplanes set to becomeconsiderably more geographically balanced
31%
26%
25%
6%6%
2%
36%
21%
25%
9%
3%2%
AIRPLANE DELIVERIES BY REGION2009 - 2028
MARKET VALUE BY REGION2009 - 2028
Region AirplanesAsia-Pacific 8,960North America 7,690Europe 7,330Middle East 1,710Latin America 1,640Russia & Central Asia 1,050Africa 620
World Total 29,000
Region $BAsia-Pacific 1,130North America 680Europe 800Middle East 300Latin America 150Russia & Central Asia 90Africa 70
World Total $3,220B
4% 4%
29,000 $3.2T
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World air cargo market has grown 5.8% per year since 1978
-100
-50
0
50
100
150
200
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
*
Worl
d Air C
argo T
raffic
, RTK
s, bil
lions
-7%
-6%
-5%
-4%
-3%
-2%
-1%
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
11%
12%
13%
14%
% C
hang
e in C
argo T
raffic
, Yea
r-Ove
r-Yea
r
% Traffic Change Actual Traffic, RTKS
RTKs = Revenue Tonne Kilometers*2008 estimated by BCA Marketing
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New freighter deliveries will be led by demand for large widebodies NEW FREIGHTER DELIVERIES: 7102009 - 2028
1% <1%490
Large(>80 tonnes)
210Medium widebody
(40-80 tonnes)
10Standard-body (<45 tonnes)
$130BLarge
(>80 tonnes)
$40B Medium widebody
(40-80 tonnes)
$<1BStandard-body (<45 tonnes)
Airp
lane u
nits
MARKET VALUE: $170 BILLION2009 - 2028
Marke
t valu
e
0
100
200
300
400
500
0
25
50
75
100
125
69%
30%
76%
24%
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2009 to 2028new freighters
2,760710 New
2,050 Converted
2008freighter fleet
1,940
2028freighter fleet3,250
Freighter fleet will grow by more than two-thirdswith a shift toward larger freighters
Market value: $170 billion
Large830total
Mediumwidebody
750total
Standard-body1,180total
Size categoryLarge(>80 tonnes)
Medium widebody(40-80 tonnes)
Standard-body(<45 tonnes)
1,170Converted
490New
340Converted
540Converted
210New
10 New
Share of fleet Delivery units
Standard-body39%
Mediumwidebody
35%
Large26%
Standard-body39%
Mediumwidebody
28%
Large33%
0%
25%
50%
75%
100%
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146 airline
customers
Europe and Boeing
~600 suppliers
~$1.75 billion USD per year
1,944 airplanes in service
563 airplanes on order
6,900 flights per day
920,000 pax per day
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Europe air traffic growth varies by market
3.4%3.4%
4.6%4.6%
5.4%5.4%
5.5%5.5%
5.7%5.7%
5.4%5.4%
Europe Average Growth: 4.1%
Region’s Average GDP Growth: 1.9%
AnnualAnnualgrowth %growth %
Added traffic2009 - 2028
Added traffic2009 - 20282008 traffic2008 traffic
RPKs, billions
To and fromSouth America
To and fromSoutheast Asia
To and fromMiddle East
To and fromAfrica
To and fromNorth America
WithinEurope
To and fromSouthwest Asia
To and fromChina
0 200 400 600 800 1,000 1,200 1,400
5.7%5.7%
6.1%6.1%
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European airlines will need 7,330 new airplanes
LargeTwin-aisleSingle-aisleRegional jet
Size category
Market value: $800 billion
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Units
7,770
2008 2028
A large demand for replacing older, less-efficient aircraft
3,470Growth
47%
3,860Replacement
53%
440Retained Fleet
7,3304,3304,330
0
2,000
4,000
6,000
8,000
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Agenda
Current Market Outlook (CMO)
20-year forecast
Product strategy & development
COPYRIGHT © 2009 THE BOEING COMPANY
Full market coverage from 100-500 seats
Environmentally progressive
Operational commonality
Long-range, fast, reliable
Low operating cost
Standardization
Passengerexperience
Lifecycle solutions
Full market coverage from 100-500 seats
Environmentally progressive
Operational commonality
Long-range, fast, reliable
Low operating cost
Standardization
Passengerexperience
Lifecycle solutions
Market-driving products and services
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Substantial, balanced backlog validates Boeing’s product strategy
Backlog $Backlog $ ModelModel
RegionRegion
Single-Aisle
32%
Twin-Aisle
61%
Large7%
747
777 737
767
787
266279255
174
124
0
50
100
150
200
250
300
2005 2006 2007 2008 1Q09
$ = Billions
Americas
Europe
Leasing & Gov't
S.E.Asia
Middle East & Africa
Asia-Pacific
China & EastAsia
Russia
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Next-Generation 737 -- the perfect family for the 100-200 seat segment
Single-Aisle Jets100 – 200 Seats
*as of May 31, 2009
Demonstrated success in multiple market segments
High reliability, high utilization, fast turn times
Lowest operating costs
5,069 firm orders and 2,911 deliveries to 118 customers*
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Continuous innovation since entry into service
Improved comfort
BigBinsTM
(EIS 2002)In-seat video system
(EIS 2006)737 Boeing Sky Interior
(EIS 2010) New lavatory
(EIS 2005)Flight deck noise reduction
(EIS 2004)
Performance Improvements (EIS 2011)
Carbon brakes (EIS 2008)
Short field performance(EIS 2006)
180-minute ETOPS (EIS 2000)
Blended winglet(EIS 2001)
CFM Tech Insertion (EIS 2007)
High-altitude airport(EIS 2005)
Improved performance
Improved navigation
Vertical situation display(EIS 2003)
Electronic flight bag (EIS 2006)
Head-up display(EIS 2001)
Navigation performance scales for RNP (EIS 2003)
GPS landing system(EIS 2005)
Cat IIIB(EIS 2003)
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New window reveal
New window reveal
New pivot bins with greater than BigBin capacity
New pivot bins with greater than BigBin capacity
New PSUs with LED reading lights
New PSUs with LED reading lights
Brighter color & décorBrighter color & décor New sculpted sidewalls
New sculpted sidewalls
Color LED ceiling lighting enhances the
sense of spaciousness
Color LED ceiling lighting enhances the
sense of spaciousness
Improved operational security features
Improved operational security features
Quieter cabinQuieter cabin
Color LED sidewall lighting
Color LED sidewall lighting
Speaker in every PSU enhances sound quality
Speaker in every PSU enhances sound qualityLife Vest in PSU*Life Vest in PSU*
New touch-screen attendant panel
New touch-screen attendant panel
* Optional featureCOPYRIGHT © 2009 THE BOEING COMPANY
737 Boeing Sky Interior connects passengers to the flying experience
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777 family providing new strategic growth opportunities for airlines today
Twin-Aisle Jets300 - 400 Seats
A complete, common family offering broad market coverage
Unmatched payload and range capability
More spacious and comfortable cabin
1,107 firm orders and 784 deliveries to 56 customers*
*as of May 31, 2009
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The world’s largest and most capable twin-engine freighter The world’s largest and most capable twin-engine freighter
Lowest trip cost of any large freighterLowest trip cost of any large freighter
Ideal complement to747 freighter familyIdeal complement to747 freighter family
The longest range twin-engine freighterThe longest range twin-engine freighter
The 777 Freighter brings the advanced technology of the 777 to the freighter market
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Twin-Aisle Jets200 – 300 Seats
787 Dreamliner – the game changer in the 200-300 seat market
Breakthrough business opportunities for airlinesUnrivaled comfort and spaciousness for passengersCleaner, quieter and more efficient for the environment866 firm orders from 56 customers*
*as of May 31, 2009
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787 Dreamliner prep for flight progress
Compared to 767, except for NOx
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Program schedule defines milestones
201320072004
787-8FirstFlight
787-8 Enters Service
Firm Configuration
ProgramLaunch
2005 2006 2008 2009 2010 2011 2012
Start of Major
Assembly
787-9 Enters Service
RollOut
Initial fueling and fuel testingInitial fueling and fuel testingFirst engine and APU runsFirst engine and APU runs
Gauntlet testingGauntlet testingHigh and low speed taxi testingHigh and low speed taxi testing
Preparing for first flightPreparing for first flight
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The New 747-8 Intercontinental & Freighter --the shape of the future
Twin-Aisle Jets400 – 500 Seats
747-8F
747-8
A New 747 that leverages 787 technology
Best economics of any large airplane
Ideal market fit, less risk
105 firm orders from 11 customers*
*as of May 31, 2009
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747-8 program progress
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747-8 program schedule
2007
747-8FFirstFlight
747-8F Enters Service
Freighter Firm
ConfigurationProgram Launch
2005 2006 2008 2009 2010 2011
747-8FStart of Major
Assembly
IntercontinentalFirm
Configuration
747-8 Enters Service
Freighter:Engineering 98% completeAirplane #1 build progress more than 50% completeAirplane #2 production started (41 section, wings)
Intercontinental:39% drawing release achieved
Status as of June 8, 2009
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Boeing is tackling climate change
Environmentally progressive products and services
Advanced global air traffic management concepts
Renewable fuel and energy solutions
Through innovative research and developmentThrough innovative research and development
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Things to remember
Boeing CMO – a long-term forecast reflecting the realities of today’s marketAviation industry resilient; long-term market outlook is strong
Passenger air travel will grow at 4.9%, cargo at 5.4%Airlines will need 29,000 new airplanes valued at $3.2 trillion,European airlines will need 7,330 airplanes valued at $800 billion
Boeing is investing across the product line to sustain market leadership
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BOEING is a trademark of Boeing Management Company.Copyright © 2009 Boeing. All rights reserved.
For more information, please visit our CMO website: http://www.boeing.com/cmo
You can also visit my blog, Randy’s Journal: http://boeingblogs.com/randy/