cupcake presentation
TRANSCRIPT
Sprinkles Cupcakes: Chicago
• Locations across America• Cupcake ATM • Serves ice cream, cookies and cupcakes• Has a functioning iPhone/Android app
http://www.sprinkles.com
Target Audience
• Females• 16-22• This age range is old enough to
participate in large-scale gamification while remaining in the highest target market
Sprinkles Chicago Scavenger Hunt - Secret Sprinkles 2015 24 Sprinkle Cupcake Stickers are hidden throughout the city of Chicago. Sprinkles twitter feed and their app will release two clues/riddles weekly for the 3 months of the campaign. When a person finds a sticker it will include a QR code that will give them random coupons and discounts with every find. Submission of findings will include posting on Instagram or twitter under the hashtag ##SecretSprinkles2015 Secret Sprinkles will include 6 levels of Cupcake Hunters, for every four cupcakes stickers you find throughout the 3-month campaign you level up, and each level up includes smaller prizes. If you find all 8 stickers within a given month you win a free dozen cupcakes. The first person to find all 24 stickers wins an ultimate Sprinkles Cupcake Catered Party.
Why will the target audience be motivated?
• High amount of prizes available
• Always a chance to win
• Eventful campaign
Measurable Goals• Measuring twitter and instagram traffic
through the sprinkles name• Measure store traffic with the use of coupons
gained from the program• Financially, the company will gain name
recognition and an increase in company sales• Bring recognition back to the cupcake
industry• If successful, campaign can move forward to
other Sprinkles Locations
Sources• http://www.sprinkles.com/cupcake-at
m• http://www.lexicalist.com/search.cgi?
s=cupcake&d=age• http://3.bp.blogspot.com/-UHfgULs_1
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