Pretty Little CupcakesBusiness

What we are all about: Type of company: Private Type of business: Bakery Type of product: Cupcakes

Vision: “Providing the best customer service possible by going that extra mile and making people smile with the goody sweetness of Pretty Little Cupcakes.”

Objective: 1. To establish a business that people of the hunter region

can enjoy. 2. Provide cupcakes you will want to eat over and over

again, while also maintaining a quality and attractive look for each product sold.

Who are we?Pretty Little Cupcakes is owned by two women (Jessica Tisdell and Sarah Wentworth) passionate about sweets. The idea came to us while we were watching the great British Bake off TV show and six months later, our journey is almost beginning.

Address: 34 Rose Avenue, Lambton NSW

Who do we cater to? Everyone can enjoy Pretty Little Cupcakes. We have a range of flavours from gaytime, nutella, lemon, red velvet to classic chocolate.

Our cupcakes come in only one size which is small but is deliciously packed with flavour. We do deals for customers who order more than 8 and we provide further discounts for party catering.

Our MenuCupcakes: All $3.50

● Chocolate (Milk, dark and white)● Lemon or Lime● Strawberry● Passionfruit● Cherry● Caramel ● Red Velvet ● Apple Crumble● Chocnut ● Banana● Coconut cream ● Maple ● Rocky Road● Oreo

Our Product:

We also do catering for parties:Get your theme on.

Market:

Target Market: Tourists -- 20%Residents -- 35%Students -- 45 %

Local Competition:McCafe Adv:

- Cheap- Sells other

desserts- sells coffee

Disadv: - not enough

cupcake variety

- not tasty

Proximity: 500 m

Butterfly Cakes - Offers cakes too

- Great designs- Also caters

- dry- uses cheap

icing

Proximity: 1.2km

Sweet Honey’s - Has been around for 10 years

- Sells Gluten free cupcakes

- Lacks variety- Presentation is

simple- Expensive

$4.50 each

Proximity: 850 m

Advantages: ● Our cupcakes are $3.50● Large variety● Icing is made exceptionally and we offer a 3 kinds● We do themes. ● Planning monthly giveaways ● Great staff and baker has 15 years experience. ● Our store will be modern, cute and colourful. ● Seating for customers to come in and eat.

Operation Budget:

Rent (weekly) : $450Food and Beverages : $2,600Equipment: $1,450

Business Plan: 1. Design a shop layout. 2. Begin Building shop and decorating. 3. Find suppliers and order stock. 4. Find staff and baker. 5. Start cupcake designs and flavour testing. 6. Finish off shop. 7. Spread the word. 8. Have a wonderful opening!

Sales Promotion:

> Business card> Posters> Grand Opening party> Social media

Shop Layout:

Goals: To build a successful business that will stand time and become loved within the community.

6-12 months: Complete shop and open 12-24 months: add to menu,upgrade decor

Thank you for watching!

The images are not my own.