culture meets technology: evaluating the multi-channel museum experience
DESCRIPTION
Museums are embracing mobile technology. From online collections to in-gallery interactives to social tour apps, the museum world is exploding with new ideas for engaging with visitors across time and space. In light of this changing landscape, new research methods are needed to understand, evaluate and enhance the multi-channel museum experience. In this case study presented at the Market Research in a Mobile World conference (MRMW), Kathi Kaiser and Tanya Treptow describe how an internationally-renown Chicago museum partnered with a user experience firm to explore methods for evaluating museum apps from the visitor’s perspective.TRANSCRIPT
Culture Meets Technology: Evaluating the Multi-Channel Museum Experience
May 29, 2014@Centralis_UX
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Hi from Centralis!
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Museums
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Mobile Technology in Museums
©Cleveland Museum of Art@Centralis_UX
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Mobile Technology in Museums
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Mobile Technology in Museums
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Evaluating the Visitor Experience
Before the Visit After the VisitExplorer
Experience Seeker
Recharger
Facilitator
Professional/ Hobbyist
Pilgrim
Evaluating the Visitor Experience
What about during the visit…?
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Case Study: Mobile Tours
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Methodology
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Recording Equipment
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Key Findings
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Engage with users on their terms, not yours.
Key Findings
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Users need to find the experience to enjoy it.
Key Findings
If you get usability wrong, you’re done.
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Beyond Museums
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Beyond Museums
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The Goal
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Questions?
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