cultural times -...
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Cultural TimesA global map for creative industriesEiffel Tower, October 8, 2017
2
11 sectors
14% 18%
300mainsources
17local
stories
150interviews
30testimonials
in 55countries
Advertising Architecture Books
Gaming Music Movies
Newspapers Performing Arts Radio
Television Visual Arts
5global regions
An unprecedented initiativeto measure the global economic impact of
Cultural& CreativeIndustries
Under theinitiative of
With the supportof key sponsors
(Globo, FCFA)and knowledgepartners (World
Bank, ICMP,IFRRO)
The 1st Global Report on
© 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved.Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015
3 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved.Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 20153
Global Powers
29.5million people
2,250US$ - billion
x1.5more than
telecom services
1%of the world’s
active population
TelevisionUS$ 477b
12 3
Visual ArtsUS$ 391b
Newspapers &MagazinesUS$ 352b
Visual Arts6.73 m
123
Music3.98 m
Books3.67 m
Weight
4 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved.Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 20154
Trading Places
²
Traditional powers
Newfrontiers
Massiveleader
Regions
5 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved.Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 20155
The US$200b 4D impact
Digital platforms provide access to15 million music titlesand 32.8 million books
Diversity
Despite the massive shift to onlinerevenues, CCI strike back
Disruption
Cultural content has a direct impact onthe sales of electronic devices
DevicesDigital revenues and digital design
provide more than 50%of CCI’s volume worldwide
aDvertising
Digital
6 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved.Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 20156
Cultural Differences
CCI contributesignificantly to youth
employment
CCI favor theparticipation
of women
Creation is driven bysmall businesses or
individuals
The undergroundeconomy
is an economy
Young Entrepreneurial
Inclusive Informal
People
7 © 2015 Property of Ernst & Young Advisory. Confidentiel. All Rights Reserved.Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 20157 Cultural Times - The first global map of Cultural & Creative
Industries – Dec 3, 2015
Creative Cities
“ Culture attracts touristsand skills ”
“ Urbanization and culturalactivities fuel the emergence
of the creative class ”
“ A growing middle class inemerging countries is hungry
for cultural contents ”
“ Museums and festivalsare flagships and boosters
of local economies ”
Local Attractiveness Middle Class
Creative Talents Urban Regeneration
Locations