cultural times - the first global map of cultural and creative industries
TRANSCRIPT
Cultural Times
The first global map
of cultural and creative industries
UNESCO, December 3, 2015
2
11 sectors
14% 18%
300 main
sources
17 local
stories
150 interviews
30 testimonials
in 55 countries
Advertising Architecture Books
Gaming Music Movies
Newspapers Performing Arts Radio
Television Visual Arts
5 global regions
An unprecedented initiative
to measure the global economic impact of
Cultural
& Creative
Industries
Under the
initiative of
With the support
of key sponsors
(Globo, FCFA)
and knowledge
partners (World
Bank, ICMP,
IFRRO)
The 1st Global Report on
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Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015
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Global Powers
29.5
million people
2,250 US$ - billion
x1.5 more than
telecom services
1% of the world’s
active population
Television
US$ 477b
1 2
3
Visual Arts
US$ 391b
Newspapers & Magazines
US$ 352b
Visual Arts
6.73 m
1 2
3
Music
3.98 m
Books
3.67 m
Weight
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Trading Places
²
Traditional powers
New frontiers
Massive leader
Regions
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The US$200b 4D impact
Digital platforms provide access to
15 million music titles
and 32.8 million books
Diversity Despite the massive shift to online
revenues (45% of music sales), CCI
strike back: for instance, bookstores
reopen everywhere
Disruption
Cultural content has a direct impact on
the sales of electronic devices
(US$ 523b in 2013)
Devices
Digital revenues and digital design
provide 50% of CCI’s volume
worldwide…and growing
aDvertising
Digital
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Cultural Differences
CCI contribute significantly
to youth employment
In Europe, CCI sectors employ
more people aged 15-29 years
than any other sector
CCI favor the participation
of women
In the UK, women account for
more than 50% of people
employed in the music industry
Creation is driven by small
businesses or individuals
In the US, artists are 3.5 more
likely to be self-employed than
US workers overall
The underground economy
is an economy
Informal sales are estimated to
provide 1.2 million jobs
Young Entrepreneurial
Inclusive Informal
People
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Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 7 Cultural Times - The first global map of Cultural & Creative
Industries – Dec 3, 2015
Creative Cities
“ Culture attracts tourists
and skills””
Developing cultural infrastructure is
key for emerging countries, which will
attract more than half of international
tourists by 2030
“ Urbanization and cultural
activities fuel the emergence of
the creative class ”
The creative class is a key motor of
growth, innovation
and attractiveness in urban areas
“ A growing middle class in
emerging countries is hungry for
cultural contents ”
Already, Asia counts 525 million
middleclass cultural consumers
“ Museums are flagships and
boosters of local economies ”
The Guggenheim museum in Bilbao
led to the creation of more than
1,000 full-time jobs, and tourist visits
have since multiplied eight-fold
Local Attractiveness Middle Class
Creative Talents Urban Regeneration
Locations
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Cultural Times - The first global map of Cultural & Creative Industries – Dec 3, 2015 8 Cultural Times - The first global map of Cultural & Creative
Industries – Dec 3, 2015
Cultural & Creative Challenges
Promoting authors’ rights
Authors and creators must be compensated fairly for the use of their work
Looking for growth
Companies chase the scale needed to exploit their best content ideas across global markets
Balancing online monetization
Value chains are distorted in favor of internet intermediaries
Nurturing
talent
Talent and the creative class are the lifeblood of CCI
4
2 1
3
Conclusion
9
Contacts
Cultural Times - The first global map of CCI
Marc Lhermitte
Partner
Bruno Perrin
Partner
Solenne Blanc
Executive director
► www.ey.com/fr/Culturaltimes
► www.ey.com/Culturaltimes