cultural distance presentation.pptx

8/14/2019 CULTURAL DISTANCE PRESENTATION.pptx

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NAME ID LIKHAN MIA BBA 045 14063 SAIDUR RAHMAN ONIK BBA 045 14098 FORHAD AHMED BBA 045 14104 ABU RASEL MIA BBA 045 14128 MD. RASHEDUDZZAMAN BBA 045 14151

KHADIZA RAHMANASSISTANT PROFESSOR,DEPARTMENT OF BBA,STAMFORD UNIVERSITY, BANGLADESH


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Unscientific Definitions:

Culture is like the sum of special knowledge

that accumulates in any large united familyand is the common property of all its

members.

-- Aldous Huxley (1894-1963).


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Scientific Definitions:

Culture... consists in those patterns relative

to behavior and the products of humanaction which may be inherited, that is,

passed on from generation to generation

independently of the biological genes.

-- Talcott Parsons (1902-1979).


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Language:

Language is critical to culture because it isthe primary means used to transmit andinterpret information and ideas.

Religion:

There are a number of major religions in theworld, Protestant, Islamic, Hindu, Buddistand Confucian. Religions influence lifestyles,beliefs, values, and attitudes and can have adramatic effect on the way people in asociety.


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Values and attitudes:

Values are basic convictions that people haveregarding what is right and wrong, good andbad, important and unimportant. An attitudeis a persistent tendency to feel and behavein a particular way toward some object.

Customs and manners:

Customs are common or establishedpractices. Manners are behaviors that areregarded as appropriate in a particularsociety.


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Aesthetics:

Aesthetics relates to the artistic tastes of aculture. For example, Canadians aredifferent form those of the Chinese asreflected by the art, literature, music andartistic.

Education:

Education create many different types ofculture. Literate people read widely andhave a much better understanding of what ishappening in the world.


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Behavioral:

According to Colorado University, behavior

barriers are associated with verbal and nonverbal

communication. These types of barriers become

most obvious in common first time meetings and

the like with people from a different country.

Emotional:

Emotional barriers are much like behavior

barriers, in the sense that they deal with verbaland nonverbal cues. The display of emotion is

something that is heavily related to cultural

norms.


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Mobility:Some cultures do not ride in cars, but horseand wagon only. It would be out of the questionfor a court to order a Quaker couple to get to

the Santa Monica Courthouse in Calif whenQuakers only travel by horse and buggy and livein Lancaster

Generational Barriers:

Many offices and factories in the 21st centuryinclude workers from four different generationalgroups: mature, baby boomers, Generation XGeneration Y workers.


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Roles and Status:

Often a social hierarchy exists.

For example, in some cultures women are stillsubordinate to men. In extreme cases they are notpermitted to interact with each other in the

workplace.

Personal Space:

Personal Space is viewed differently and varies fromculture to culture.

In North American we tend to give people that weare interacting with a personal space, also known asa comfort zone. Most would consider this space to beabout two to five feet. Other cultures may expectmore or less, depends on where you are conductingbusiness.


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Body Language:

Body or non verbal language also says a

lot and can be interrupted differently.

Such as eye contact, shaking hands, theway you sit, and how you eat or drink.

Personal Appearance:

This can include hygiene and groomingpractices, eating habits, and attire.


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The Strategic Advantage of Culture:

Cultures like Google and Apple are renowned forcreating competitive advantage through fosteringcreativity that leads to great new product offerings.

One often overlooked aspect of having a fantasticculture is the returns to the company in the form ofbetter employee recruitment, development andretention.

Competitive Advantage:

Given enough time and money, your competitors canduplicate almost everything youve got working foryou. They can hire away some of your best people.They can reverse engineer your processes. The onlything they cant duplicate is your culture.


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In business:

Culture helps to improve Productivity, increaseMarketability and form Unity between Employees.

In organizations:

Organizational Culture helps to unite employees ofdifferent demographics, to keep employeesmotivated and loyal to the management of theorganization, to keep Healthy competition amongemployees etc.

In Companies:Because the company culture influences everythingand everyone in it, a well-developed companyculture creates positive changes across the board.


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Behaviors:

We can know about the behaviors of

different people in the world through

cultures.

Relationships:

We can also know about the relationships

between the different people of all over theworld through cultures.


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Attitudes:

We can know about the attitude of variouspeople of the world via cultures.

Values:Several people have several values. One caneasily become familiar with the values of everycountry via cultures.

Environment:In the world environment is not alikeeverywhere. If one has the knowledge ofnumerous cultures in the world he/she canadjust or suit in anywhere.


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Culture is learned

Culture is socially transmitted through language

Culture is a social product

Culture is source of gratification Culture is adaptive

Culture is distinctive way of life of a group of

people

Culture is material and non material Culture has sanctions and controls

Culture is stable yet dynamic

Culture is an established pattern of behavior


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Developing products and services.

Communicating and interacting with foreignbusiness partners.

Screening and selecting foreign distributors and

other partners. Negotiating and structuring international

business ventures.

Interacting with current and potential

customers from abroad. Preparing for overseas trade fairs and

exhibitions.

Preparing advertising and promotionalmaterials.

cultural distance presentation.pptx

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