cultural changes - print
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CulturalChangesAO1‑‑ Print
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Introduction
TherehavebeenalotofdifferentchangesinBritishcultureoverthedifferentyearsandalsohowdifferentnewspapersprotraythisandalsowheteeritisinapositivewayoranegativeway.ThethreenewspaperswhichIwillbeanalysingareTheSun,TheMetroandTheTimes.
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TheSun
In1963anditisadailynationalnewspaperwhichisatabloid.ItispublishedintheUnitedKingdom.ItisownedbytheNewsCorporation,RupertMurdoch.ItisthetenthmostpopularnewspaperintheworldandthemostpopulardailynewspaperintheUnitedKingdom.TheSunaveragesadailycirculationofaround2,751,219copiesinJanuary2012.BetweenthemonthsofJulyandDecember2010itaveragesareadershipof7.6million.
TheSunhasbeeninvolvedinalotofdifferentcontroversiesandissuesthroughoutitshistory,forexampletheyfalselyaccusedEltonJohnofhavingsexwithrentboysandalsotheirissuestowardsmentalhealthpeopleandalsohomosexuals.
Thenewspaperalsocontainsavarietyofdifferentstoriessuchashardnews(terroristattacks,murders,politicalevents)andalsotheycontainsoftnews(celebritygossip,affairs).
TheSunhasamassaudienceandismainlyaimedatthemiddleclasses
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TheTimes
TheTimesisaBritishnationalnewspaperwhichwasfirstpublishedunderthenameTheDailyUniversalRegister.TheTimesisalsoownedbyRupertMurdoch.TheTimesisthefirstnewspaperwhichhasthatnameanditalsoinspiredotherssuchasTheTimesofIndia(1838)andTheNewYorkTimes(1851).
TheTargetMarketAudienceforTheTimesistheupperclasses.ThereasonforthisisbecauseitmakesthemmoreinformedaboutwhatishappeningintheUnitedKingdomandalsotheworld.
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OldEditionofTheSun
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TheSun
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WhatwasBritainlikebackthen?
Britainwasawhiteestablishmentsocietywithaverydistinctiveandlongstandingsocialclasssystem,includingalowerclass,middleclassandanupperclass(thearistocrocy).ThemajorityofthecountryweremonarchistsandpassionateandloyalfollowersoftheRoyalfamily.ThestoryofCharlesandLadyLenoraonthefrontpagereflectsthisintereststhenewsoftheroyalfamilyandthepapersofthetimegivetheirimportantfrontpages.
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NewEditionoftheSun
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Whatarethenewspapersarelikenow?
Thepapersnowhoweveraremorecelebrityfocues.Forinstanceinthenewspaperontherightithaspicturesofcelebritiesandtheydon'treallyfocusontheroyalfamily.ThepictureofPaulGascoigneandPixieLottwhoarecelebritiesshowsthis.
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HowhastheSunchangedculturally?
TheSunnewspaperhaschangesculturallybecausenowtheyhavedifferentheadlinesandalsofeaturepeoplefromallovertheworld.ForexampleintheoldeditionoftheSuntheyhaveastoryaboutpoliticswhichishappeningatthattime.Alsotheydon'thaveanydifferentracesandtheonlypeopleinthepicturesarewhite.AlsointheneweditionoftheSuntheyhaveastoryaboutsomeonegettingkidnappedwhichmadeheadlinesallovertheworld.AlsoatthetoprightteyhaveapictureofZaynMalikformOneDirectionwhosfatherisfromPakistan.
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OldEditionofTheTimes
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NewEditionofTheTimes
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HowhasTheTimeschangedculturally?
TheTimesnewspaperhaschangesculturallybecausenowtheyhaveimagesaboutthedifferentnewsandalsotheyhavedifferenttypesofnews.ForexampleintheoldedtionofTheTimesdoesn'thaveanycolourandalloftheinformationwasveryhardtoread.Intheneweditionhoweveritismucheasiertoreadandtheyhaveimagesofdifferenttypesofpeople.