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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri Culinary Skills + Recipes + Marketing = School Meals Success Jill Overton, RD, SNS Food Service Director and Kathleen Prechtel, RD, School Nutrition Director

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Page 1: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills + Recipes + Marketing = School Meals Success

Jill Overton, RD, SNS Food Service Director

and Kathleen Prechtel, RD,

School Nutrition Director

Page 2: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Affiliation or Financial Disclosure

• Jill Overton, RD, SNS

– Nothing to disclose

• Kathleen Prechtel, RD

– Nothing to Disclose

Page 3: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Why We Do What We Do⚫ “No nation is any healthier than its children; the well-

nourished child is a better student. He is healthier and more alert. He is developing good food habits that will benefit him for the rest of his life.”—Harry Truman, 1946

⚫ “High quality, flavor, and attractiveness should be the key notes of the child nutrition program food policy.”—Mary Bryan, 1936

⚫ “In the end, as First Lady, this isn’t just a policy issue. This is a passion. This is my mission. I am determined to work with folks across this country to change the way a generation of kids thinks about food and nutrition.” --Michelle Obama, 2010

Page 4: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Who We Are

Two Small Private Catholic Schools and One Mid-Sized District

Franklin Community Schools: PK-12, 8 schools, 5100 students, 44 %

Free/Reduced Eligibility, Serves Breakfast, Lunch, After School Snacks, SFSP

St. Rose of Lima: PK-8, Small Midwestern Town, 200 students, 40% Free/Reduced

Eligibility, Serves Lunch, 95% White

St. Lawrence: PK-8, Urban Setting, 235 students, 80% Free/Reduced Eligibility,

Serves Lunch and Universal Free Breakfast, Diverse student body (90% African

American and Hispanic)

Page 5: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Funding in Addition to NSLP and NSBP

St. Lawrence– School Nutrition Foundation/Partners for

Breakfast in the Classroom Grant – FUTP 60 and Indiana Dairy Council Grant

St. Rose of Lima– Indiana Dairy Council Grant– No Kid Hungry Breakfast Expansion Grant

Franklin Community Schools– Glick Foundation Grant—SFSP Van

Page 6: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Foodies in the Making?

School Meals Messages:

1. “Choose at least 3 food groups, one must be a fruit or a veggie. Make it a reimbursable meal.”

2. “School meals are healthy; no junk food allowed.”

3. “School meals offer American, Mexican, Italian, Asian and other ethnic cuisines.”

4. “Take what you want but eat what you take .”

Page 7: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Good nutrition really is all about the food.

Our School Meals Programs Teach:

1.Food is nourishment and whole foods are better than highly

processed foods. Choose a variety of nutrient-dense foods

across and within all food groups.

2.The food we eat affects our health now and in the future. All

food and beverage choices matter.

3.Food is part of our culture.

4.Food takes resources to grow, produce, prepare and serve.

5.Nutritious food can look and taste good.

Page 8: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills + Recipes + Marketing = School Meals Success

Page 9: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills for A+ Meals

In the Kitchen, Hands On, Skill Development

•Culinary Basics, mise en place, and

knife skills

•Preparing vegetables for greater appeal

•Making great grains

•Building a Better Sandwich

•Success with salads and salad bars

Page 10: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills for A+ School MealsSchool nutrition operations are transforming. Regulations require schools to offer more fruits, vegetables and whole grains. Our students are looking for more flavorful, fresher, and more up to date menu items, similar to what they see in restaurants. This 5 day training focuses on healthier ways to prepare and serve more fruits, vegetables, whole grains and salads while enhancing flavors and meeting the demands of our guests. We prepared, tasted and evaluated approximately 100 recipes!

Page 11: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Page 12: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Power Up With Produce with Chef Todd

Page 13: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills + Recipes + Marketing = School Meals Success

Page 14: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

New Recipes Using Familiar Ingredients

Page 15: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

More New Recipes – Familiar Ingredients

Page 16: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

New Recipes Introducing New Ingredients

Page 17: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

More New Recipes – New Ingredients

Page 18: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills + Recipes + Marketing = School Meals Success

•Use your menu as a powerful marketing and teaching tool•Promote school meals with social media•Connect with Students—Survey, SNAC (Student Nutrition Advisory Council)•Take the Cafeteria into the Classroom•Bring the Classroom to the Cafeteria

Page 19: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Page 20: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Hoosier Favorites Monday

Page 21: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Design Menu Around ColorsColors

• Valentines Day-All Red Lunch

• St. Patrick’s Day-All Green Lunch

• Orange You Glad It’s Friday• Red and Green Christmas

Lunch• School Colors Lunch

Page 22: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Seasonal Menu Themes

• “Eat More Soup”

• Served weekly during winter

• Homemade soups

• Why Eat More Soup?

• Share favorite family soup recipes

• “Earth Day” Lunch

• “Go Green”- Broccoli Salad, Green Beans, Green Grapes

• Traditional Sloppy Joes

• Sloppy “Lentil” Joes

“Colts Tailgate” Lunch and “All American Baseball” Lunch•Hamburger/Hotdog w/ Toppings Bar •Relishes/Dip•Baked Beans •Watermelon

Page 23: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

More Seasonal Menu Ideas - Crunch Day!

Page 24: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Food Is Part of our Culture

• Hispanic Heritage Month-Mexican and Latino• Oktoberfest-German• St. Patrick’s Day--Irish

• Mardi Gras (Fat) Tuesday-French• Cinco de Mayo-Mexican• Chinese New Year-Asian

• Thanksgiving-An American Celebration• Halloween Fun

• Black History Month-African American and Southern Cuisine

Page 25: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

• Ecuadorian Chicken Stew • With Brown Rice• Arepas (Corn Muffin)• Roasted Sweet Potatoes with Rosemary • Melon, Citrus, Jicama Salad with Mint• Milk

Page 26: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Black History Month

•Focused on African American contributions to the American Table and Southern Cuisine•Student Inspired Menu•African American Guest Chef•Bulletin Board Featured African American Food Blogger, Historian, Chef, and Author

Page 27: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Chinese New Year and “Pi” Day

Page 28: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Other “Theme” Days

Dr. Seuss Day Featuring The Lorax

Page 29: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Food Day – Rah Rah Radishes!

Page 30: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

How to Train Your Dragon

Page 31: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

St. Rose School Garden

Page 32: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

FCS School Garden

Page 33: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Avoiding Menu Fatigue

• Invite a Guest Chef:

• Try It Days

Page 34: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Build Your Own Bowl Days

Kids love to customize their dish:

• Ramen Noodle Bowl

• Asian Bowl

• Poke Bowl

• Burrito Bowl

Page 35: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Salad – Fruit and Veggie Bars

Page 36: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Farm to School

Page 37: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

National School Lunch Week

Page 38: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

National School Breakfast Week

Page 39: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Culinary Skills + Recipes + Marketing = School Meals Success

Participation:•St. Rose- Overall 68%; 55%-75% of Paid Eligible•St. Lawrence- Overall 83%; 60-65% of Paid Eligible•Franklin Community Schools- Overall 84%; 65-70% of Paid Eligible

Page 40: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Social Media

Facebook: Find us on https://facebook.com/fcsfoodservice

Twitter

Instagram

Page 41: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Resources

•USDA Team Nutrition

•State Agencies

•Farm to School

•Industry Associations

•Partnerships

•People!

•https://healthyschoolrecipes.com

Page 42: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Evaluate This Session

Use the ANC App to evaluate the education

sessions you attend and you will automatically

be entered to win a FREE registration to ANC

2020 in Nashville.*

One entry per person. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.

Page 43: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

We are Owls; Outstanding, Wise, Learners!

Page 44: Culinary Skills + Recipes + Marketing = School Meals Success · © Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri

Thank You!