cube you 06192013
TRANSCRIPT
People Analytics
You Are What YOU Like
WE BELIEVE
•YOU ARE WHAT YOU LIKE.
•YOUR CUSTOMERS ARE YOUR MOST IMPORTANT ASSET.
•THE MORE YOU KNOW YOUR CUSTOMERS, THE MORE VALUABLE YOU ARE.
THE PROBLEMYOU DO NOT KNOW ENOUGH ABOUT YOUR USERS!
ALL I KNOW ABOUT MOST OF MY CUSTOMERS IS JUST
THEIR EMAIL…
We can predict your customers’: personality type, age, income, political orientation, cultural background, intelligence, adoption circle, emotional status and much more...
WE USE BIG DATA TO CALCULATE NEW CUSTOMER INFOOUR SOLUTION
emails
Cubeyou identifies usersacross different sources
and collects info related to users’ likes/interests (FB likes, Google+ Follows,
Linkedin skills, etc.)
Likes algorithm powered by Cambridge university
Complete and actionable Psychographic profile
Patent pending algorithm developed over 4 yearsby Cambridge PhDs andCubeyou data scientists,
crunches data and creates Inferential info.
System delivers a complete and actionable customer
psychographic profilecalculating personality,
values, attitudes, interests,lifestyles…
HOW DOES IT WORK?
“CREATING NEW CUSTOMER INSIGHTS TO
BETTER ENGAGE YOUR AUDIENCE”.
HOW DOES IT WORK? (STEP 1)3 WAYS TO CREATE CUSTOMER PROFILES
HOW DOES IT WORK? (STEP 2)WE CRUNCH PEOPLES LIKES AND CALCULATE NEW, EXPANDED USER PROFILES
HOW DOES IT WORK? (STEP 3)WE AGGREGATE EXPANDED USER PROFILES FOR YOU
HOW DOES IT WORK? (STEP 4)YOU SEGMENT USERS TO MEET YOUR NEEDS
HOW CUBEYOU HELPS BUILD YOUR BUSINESS:•MARKETING - Precisely target marketing efforts by
better understanding your customer preferences.
•SALES - increase close success rates by pre-qualifying sales leads based on personal profiles.
•CUSTOMER SERVICE - Solve customer crisis by better understanding the single user personality.
•R&D – Focus research & development based on your
user’s interests, attitudes and lifestyle.
MARKETING:SCENARIO: NEW/HIGHLY PRICED PRODUCT LAUNCH1. SEGMENT WHO YOU WANT TO TARGET: • High Income; Early Adopters
2. UNDERSTAND WHO THEY ARE AND FIND PATTERNS • Age: Average customer is 25-35 ( Not 35-45 as we thought)• Income: Mid level spends more, (NOT high income as we thought)
3. UNDERSTAND HOW TO CONNECT WITH THEM• Conservative: Interested more in hard facts, No emotional selling• Outgoing: Use informal language, short and clear sentences
4. UNDERSTAND HOW TO GAIN THEIR INTEREST• Environmentally aware: underline green attributes and recycling• Tech geek: highlight tech details bit&bytes
5. UNDERSTAND WHERE TO FIND THEM –•Web: (Apple, Amazon) Product available on Apple Store and Amazon.com• Print: (Men’s Health, Wired, Makers) Advertising on Men's Health and Wired
RESULTS: Ad Effectiveness up 35% - ROI up 120%
EASILY INTEGRATE WITH WHAT YOU ALREADY USE:(APIS/CSV)
WHO THINKS WE’RE COOL:
Let’s see how we can help youContact Mark Friedler – San Francisco
tel. [email protected]
www.cubeyou.com