cu tomorrow session 2 – goals tests & focus groups
DESCRIPTION
The National Credit Union Foundation and the Filene Research Institute invite you to join Ben Rogers in the second session of the CU Tomorrow Webinar series. Session 2 address (1) working with Advisory Groups to gain a sense of what younger members want. (2) Using these focus groups can provide credit unions of any size valuable information in the development and (3) implementation of young adult programs with little or no designated budget.TRANSCRIPT
Goals, Assessments, and Advisors
Goal-Setting
YoungAdult IQ
Advisory Groups
Goal-Setting
Goal-SettingGoals define the results that people
should aim to achieve. Goals are touchstones for performance
planning, appraisal, rewards, and improvement. Without goals, time and energy would be wasted on activities
that contribute very little to organizational success.
-Harvard Business Review 2006
Goals vs. Activities
Activities Goals
Writing periodic reports Increasing cross-sells by 10%
Handling member complaints Reducing member turnover by 15%
Meeting weekly to discuss new account development
Introducing three new accounts before January
Releasing new marketing campaign
Attracting 100 young adult members
CU Tomorrow goals should be:
• Recognized as important• Clear• Written in specific terms• Measurable and framed in time• Aligned with organizational strategy• Achievable but challenging• Supported by appropriate rewards
Write goals by the end of the week
Share goals to make yourself accountable• Boss• Colleague• REAL Solutions Coach
What gets measured (and reported) gets done
YoungAdult IQ
Young Adult IQ
Choosing your focus:
ProductsE-ServicesMarketing
GovernanceTalent
Goal should be:
• Within your power to influence and complete
• Aligned with CU’s strategic goals
Advisory Groups
www.realsolutions.coop/solutions
Young Adult Advisors - Who
Decide on your target. This will be driven by your product needs and marketing opportunities.• 15-18 - Debit; small savings; credit cards;
pre-paid cards• 18-24 - Credit cards; debit; auto loans;
college loans; mortgage; consolidation loans.
• 22-30 - Investment accounts; mortgage; HELOC; debit; credit cards; auto loans.
Young Adult Advisors - Where
Depends on the age• At the credit union? • Older, with own transportation• If credit union is centrally located
• School? • Relationship with administrators• Partner with a business class or club• Junion achievement or similar
• Community center?• Partner organization’s site
Young Adult Advisors - When
Depends on the age. • After school or during a partner
group’s activity for high school age
• After work / over dinner for working adults
• During class at community college. Target a marketing or business administration class
Young Adult Advisors
Best practices
• Find an existing group• Offer a tangible incentive - Cash,
gift card, “nice” dinner• Mix of potential/existing members• Use personal invitations
