CSR Project-TATA Steel

Presented by:Group 7

Sonica GuptaMayank Awasthi

Vijay GuptaNishant Ranjan

Niharika AgarwalAnupam Gupta

IntroductionThe Company was originally incorporated as "The Tata Iron and Steel Company Limited" on August 26, 1907 as a public limited company, under the provisions of the Indian Companies Act, 1882. The Company was established by Jamsetji N. Tata, the founder of the Tata companies and today is one of the flagship Tata companies. Pursuant to a resolution of the Board of Directors dated May 19, 2005 and of the shareholders of the Company dated July 27, 2005, the name of the Company was changed to "Tata Steel Limited" with effect from August 12, 2005. The Registered Office of the Company is situated at Bombay House, 24 Homi Mody Street, Fort, Mumbai 400 001.

There has been no change in the Registered Office of the Company. The Company manufactures a diversified portfolio of steel products, with a product range that includes flat products and long products, as well as some non-steel products such as ferro alloys and minerals, tubes and bearings. The Company, through its Indian operations, is a large manufacturer of ferro chrome and steel wires in India and a supplier of chrome ore internationally. The Company’s main markets include the Indian construction, automotive and general engineering industries. The Company’s main facilities have been historically concentrated around the Indian city of Jamshedpur (Jharkhand), where the Company operates a 6.8 mtpa crude steel production plant and a variety of finishing plants close to the iron ore and coal reserves. The Company proposes to increase the crude steel production of the Jamshedpur plant by 2.9 mtpa to 9.7 mtpa. The Company’s bearing division is located at Kharagpur (West Bengal), ferro manganese plant is located in Joda (Orissa), charge chrome plant is located in Bamnipal (Orissa), cold rolling complex is located in Tarapur (Maharashtra) and wire division is located at Tarapur (Maharashtra), Bangalore (Karnataka), and Indore (Madhya Pradesh). The Company also has iron ore and coal mines, collieries and quarries in the states of Jharkhand, Orissa and Karnataka.

In February 2005, the Company acquired the steel-related businesses of NatSteel Asia, with facilities located in Singapore, China, Malaysia, Vietnam, the Philippines, Thailand and Australia. In March 2006 the Company also acquired a 25.0% interest in Millennium Steel, the largest steel producer in Thailand, and in April 2006 a further 42.1% interest, for a total interest of 67.1% in Millenium Steel, (now known as Tata Steel (Thailand) Public Company Limited). On April 2, 2007 the Company acquired Corus Group Limited, with key production facilities located in the United Kingdom and the Netherlands. The acquisition was implemented by Tata Steel UK Holdings Limited which is a wholly owned subsidiary of Tata Steel Europe Limited, formerly known as Tulip UK Holdings (No. 1) Limited. In April 2009, Hoogly Metcoke & Power Company Limited, which was earlier a subsidiary of the Company was merged with the Company. The Equity Shares of the Company were first listed on the BSE in 1937 as per records available with the Company and previously were also listed with the Native Share and Stock Brokers’ Association Limited (the predecessor of the BSE). The Company’s Equity Shares were listed on the NSE on November 18, 1998. The Company’s

Equity Shares were delisted from the Calcutta Stock Exchange Association Limited ("CSE") with effect from May 30, 2008. 3,867 Global Depository Receipts issued by the Company are listed on the Luxembourg Stock Exchange and 5,753,386 Global Depository Receipts issued by the Company are listed on the London Stock Exchange. Convertible Alternative Reference Securities ("CARS") issued by the Company are listed on the Singapore Stock Exchange. The Convertible Bonds issued by the Company are listed on the Singapore Exchange Securities Trading Limited. The Company has entered into a Brand Equity and Business Promotion Agreement with the Promoter dated December 18, 1998 for the use of the "Tata" name. The Company is not operating under any injunction or restraining order.

Born 175 years ago, in 1839, Jamsetji Nusserwanji Tata, the Founder of the Tata group, was a visionary who felt the need to use the resources and capabilities at his command to the service of the people of the country and make India a self-reliant economy. Motivated by the early nationalists of the Indian freedom movement in the latter half of the nineteenth century, Jamsetji Tata devoted his entire energy and effort to implement his vision of building an industrial enterprise in India that would provide economic freedom to the country. An enlightened entrepreneur and a great nationalist, his vision for “a free enterprise” was one that would make the community “the very purpose of its existence”. A simple and altruistic viewpoint, it enveloped within it a complex, hitherto unheard of, holistic ideology of business enterprise as corporate citizens. His basic premise was that just as other citizens had both rights and duties, the duty of a corporate citizen required it to serve the plural interests of diverse stakeholders – perhaps collectively viewed by him as the community. Even long before the steel plant was established, Jamsetji had the vision that Tata Steel’s business practices should follow few principles for common good including adopting an ethical value system and transparent business practices, driven by the ideals of good governance that consider the interests of the shareholders our own, and focus on the health and welfare of the employees. His vision for Tata Steel was not restricted to the steel works but also of a planned city with a lot of greenery around where the contented and productive work force would reside. In later years, the city thus born out of his vision aptly came to be named as “Jamshedpur”. He consciously abjured philanthropy, choosing instead to equip India to climb out of poverty by establishing the means to harness its finest minds.

Tata Steel over the last century has always endeavoured to align its strategy and actions that are focused on building sustainable and long-term business by placing equal emphasis on stakeholder value creation and corporate citizenship.

Timeline

1907 - The Tata Iron and Steel Company Limited was formed in 1907 at Mumbai. The Company manufactures rails, fishplates, bars, light structurals, heavy structurals, plates, black sheets, galvanised sheets, tin bars, sleeper bars, sleepers, blooms, billets, sheet bars, wheels, tyres and axles, skelp and strip, and special steels tools such as picks, beaters, hammers and shovels and red-oxide, coal tar, sulphate of ammonia, etc.

1917 - During the year 1,50,000 equity shares issued at par and 26,250 deferred shares issued at a premium of Rs.370 per share.

1919 - During the year 7,00,000 second pref. shares of Rs.100 each issued at par. 6181 second pref. shares forfeited.

1954 - During the year, 8750 defd. shares of Rs.30 each converted into 292,500 equity shares of Rs.75 each. 642,500 bonus equity shares issued in prop. 1:1.

1973 - With effect from 1st April, the wholly owned subsidiary, West Bokaro Ltd., was amalgamated with the company.

1980 - Tata Steel and ACC signed a long-term agreement, valid up to the end of 1991, whereby the slag from the granulation plant could be taken by ACC.

1983 - During the year Indian Tube Company Limited was amalgamated with the company. After the amalgamation, the company produces a wide range of tubes including seamless and welded quality tubes. The company also makes agricultural implements and alloy steel baring rings.

1986 - In October, higher recovery of iron-bearing materials from waste materials viz., a Rs.18.5 crores waste-recycling plant, was commissioned.

1990 - In November, the 80-tonne energy optimising furnace set up with Korf Technology was commissioned.

1991 - During the year Company acquired a 100% export-oriented ferro-chrome manufacturing unit of OMC Alloys Ltd. from the Orissa State Government at a total cost of 156 crores. It is located at Bammpal, Orissa, and has a capacity to produce 50,000 tonnes per annum of ferro-chrome.

1995- The company was implementing expansion of the Hot Strip Mill to two million tonnes per annum and increasing the saleable steel capacity to 3.20 million tonne per annum. The company proposed to install a bar and rod mill of 5,00,000 tonnes per annum capacity and put up a facility to produce forging quality Rounds/Squares.

1998 - During the year it was proposed to set up a cold rolling mill at the company's works in Jamshedpur to add value to current product mix-up. Letters of intent for most of the major equipment, foreign and indigenous were placed. Nippon Steel were appointed as technology consultants for the project.

2001 - Tata Iron and Steel Company Ltd. is the recipient of National Award for Excellence in Corporate Governance for the year 2000. Tata SSL has become a subsidiary of Tata Iron and Steel Company, following a successful open offer to the shareholders of TSSL.

2004 -Tata Steel April-Dec output of crude & saleable steel over 3 million tonnes. Tata Steel gets Petroleum Conservation Research Association award for energy conservation

2008 - Tata Steel gets the Best Establishment Award by the President of India, Mrs. Patibha Patil

2009 - Tata Steel, through its subsidiary, Tata Steel Global Minerals Holdings has entered into Joint Venture Agreement on 6th November 2009 with New Millennium Capital Corp.

- Tata Steel wins Golden Peacock Award for Corporate Social Responsibility -Tata Steel - Corus signs Share Purchase Agreement with Klesch for sale of aluminium smelters -Tata Steel - Corus signs MoU on Teesside sale with Marcegaglia and Dongkuk -Tata Steel enters into Joint Venture Agreement with New Millennium, Canada

2010 - Tata Steel, India’s leading steel makers has teamed up with State Bank of India, Orissa government and CAP, for the manufacturing of the skilled labour.

- Tata Steel has added one more milestone to its locker, as the Tata Steel has been ranked among the world's top ten of the "Most Admired Company" rated by Fortune Magazine and the Hay Group during the year.

- Tata Steel won the Most Admired Knowledge Enterprise (MAKE) Winner for the year 2010 for sustained excellence in field of Knowledge Management.

2011 - Tata Steel - Joint Venture for Automotive Cold-Rolled Flat Products. TSRDS Jharia receives Best NGO award.

2012- Tata Steel’s prominence on safety at all levels of its operations received national ovation with the Company bagging the prestigious National Safety Award

- Safety & Health Excellence Recognition 2012 awarded to Tata Steel by Worldsteel Association

2013 - Tata Steel was awarded the 'CII-ITC Sustainability Prize' in the 'Category A' for Large Independent Company at the CII-ITC Sustainability Awards 2012.

- Tata Steel, a pioneer in steel manufacturing, launched a new version of its online portal-Valueabled.com at the Jaipur Literature Festival, an online extending company sustained campaign to inspire the youth to embrace a value driven society.

THE TATA STEEL VISION – To be the global steel industry benchmark for value creation and corporate citizenship.

We will achieve this through:

• Our people – by fostering team work, nurturing talent, enhancing leadership capability and acting with pace, pride and passion.

• Our offer – by becoming the supplier of choice, delivering premium products and services, and creating value for our customers.

• Our innovation – by developing leading-edge solutions in technology, processes and products.

• Our conduct – by providing a safe and healthy workplace, respecting the environment, caring for our communities and demonstrating high ethical standards.

Tata Steel has always believed that the principle of mutual benefit – between countries, corporations, customers, employees and communities – is the most effective route to profitable and sustainable growth.

Tata Steel is among the top ten steel manufacturers in the world. It operates in more than 20 countries and has a commercial presence in over 50.

A focus on continuous improvement and cutting-edge R&D has enabled Tata Steel to stay ahead.

Raw Material Security

A pioneer in prospecting, discovering and extracting iron ore, coal and other minerals required for steelmaking, Tata Steel has almost a century of experience in mining raw materials safely, efficiently and sustainably. The company’s long-term strategy is to have as much control as possible over its raw material resources and to ensure security of supply for its operations globally.

Company-owned and operated mines and collieries have met most of the raw materialneeds of the Jamshedpur steel plant since its inception. Tata Steel’s raw materials division in India produces over 14 million tonnes of ores a year from its captive collieries, iron ore mines and quarries in the states of Jharkhandand Orissa. Other significant investments in raw materials include a recently enhanced holding in the Riversdale Mining Limited coal project, development of an iron ore project with New Millennium Capital Corporation, and Dhamra Port Company Limited – a 50:50 joint venture between Tata Steel and Larsen & Toubro to construct a deepwater port on the eastern coast of India. Tata Steel also has several joint ventures in Africa, Australia and Canada to further increase its raw material security.

Research and Development

A collaborative approach, cross-fertilisation of better practices and technology absorption through integration of processes have led to measurable and continuous improvement in many aspects of Tata Steel’s performance. In addition to its ongoing drive to improve the quality and quantity of the steel it produces, Tata Steel continues to conduct extensive research with the objective of making its steel production operations more energy efficient, cost-effective and environmentally sustainable.

The research and development (R&D) centres are located at IJmuiden in the Netherlands, Rotherham and Teesside in the UK, and Jamshedpur in India. A clear focus on development of cutting edge technology has enabled Tata Steel to become one of the lowest cost steel producers worldwide. Current activities in this area include research on

agglomerates chemistry, blast furnace burden distribution, integrated through-process modelling, reduced zinc consumption during tube galvanising, and many others. A number of research groups in India and Europe are actively engaged in developing new products. Research relating specifically to the automotive sector, for example, includes the development of advanced high strength steels, new forming techniques, new and improved joining techniques, innovative coatings, and improved fatigue life of components. Tata Steel’s R&D centres also conduct many programmes to improve thelife cycle and sustainability of its products. These include projects to reduce energy consumption, CO₂ and other emissions.

Areas of business

Tata Steels’ operations in Jamshedpur are among the most cost competitive in the global steel industry.

Throughout its century-long history, Tata Steel in India has been a pioneer in industrial and employment practices. Today it has a 6.8 mtpa crude steel production plant as well as a significant presence in all the key product segments.

Capacity expansion is a key strategy for Tata Steel in India, where it derives much of its competitive advantage as a low-cost producer from the quality and yield of its raw material sources. The mines have provided raw material security and also partially insulated Tata Steel from the volatility within the global markets for these raw materials. Work is currently under way to increase steelmaking capacity at Jamshedpur to 9.7 mtpa of crude steel by 2012. This additional capacity will enable the company to increase its market share in flat products and to use its existing resources more efficiently, including manpower, utilities and its captive mines. Looking further into the future, the company plans to continue to increase its capacity significantly through both brownfield and greenfield developments.

The company produces crude steel and basic steel products, and makes steel for building and construction applications through Tata BlueScope Steel, its joint venture with Australia's BlueScope Steel.

Tata Steel has also set up joint ventures for the development of limestone mines in Thailand, the procurement of low-ash coal from Australia and coking coal from Mozambique, and the setting up of a deep-sea port in Orissa in India. The company is exploring opportunities in the titanium dioxide business in Tamil Nadu, India, and will soon be producing high carbon ferrochrome from its plant in South Africa.

Joint ventures, subsidiaries, associates

Tata Steel Europe: Europe’s second largest steel maker with major operations in the UK and continental Europe, Tata Steel Europe produces long and strip products for the construction, automotive, packaging, engineering and other markets worldwide.

The acquisition of Corus in 2007 transformed Tata Steels’ manufacturing capacity, capability and market position to a global scale. Today the European operations

employ some 35,000 people. Tata Steel has a crude steel production capacity of over 20 mtpa in Europe – more than two thirds of the Groups’ total capacity – with major steelmaking centres in Port Talbot, Rotherham and Scunthorpe in the UK and IJmuiden in the Netherlands.

IJmuiden is currently the Groups largest single steel plant with a crude steel production capacity of 7.6mtpa. Tata Steel has additional manufacturing operations in Germany, France and Belgium, backed by a global network of sales and service centres offering a wide range of products and service solutions to customers throughout the world.

NatSteel Holdings: NatSteel Holdings, Tata Steels, largest entity in SEA, is a leading steel producer in the region. A leading supplier of premium steel products for the construction industry, NatSteel has operations in seven countries in Asia.

NatSteel delivers high steel solutions for the construction industry including both upstream as well as customised downstream products and services. Headquartered in Singapore, it has operations in Australia, China, Thailand, Vietnam, and Philippines.

Employing over 3000 people across the region, NatSteel has a total production capacity of over 2 mtpa, and is poised for further growth. Tata Steel Thailand is the largest producer of long steel products in Thailand, with a manufacturing capacity of 1.7 mtpa and further expansions planned.

Tata Steel Thailand: A major steel producer in Thailand, the company produces steel for the construction industry.

Tinplate Company of India: Industry leader in India in the manufacture of tinning line products, including electrolytic tinplate, tin-free steel and cold-rolled products.

Tayo Rolls: India’s leading roll manufacturer and supplier, the company produces rolls for integrated steel plants, power plants, the paper, textile and food processing sectors, and the government mint.

Tata Ryerson: Offers hot- and cold-rolled flat steel products in customised sizes and quantities.

Tata Refractories: Produces high-alumina, basic, dolomite, silica and monolithic refractories and offers design, procurement and re-lining service.

Tata Sponge Iron: Produces sponge iron lumps and fines.

Tata Metaliks: Manufactures and sells foundry-grade pig iron.

Tata Pigments: Produces oxides of iron, dry cement paint, exterior emulsion paint and distemper. Its products are used in paints, emulsions, cement floors and plastics.

Jamshedpur Injection Powder: Manufactures carbide de-sulphurising compounds used for the production of low-sulphur, high-quality steel.

TM International Logistics: Provides material handling and port operation services at the Haldia and Paradip ports in India; also has freight-forwarding and chartering services.

mjunction services: A 50:50 joint venture involving Steel Authority of India and Tata Steel, it is India's largest e-commerce company and the world's largest e-marketplace for steel.

TRF: In the business of design, manufacture, supply, installation and commissioning of engineered-to-order equipment and systems in the areas of bulk material handling, processing, reclaiming and blending.

Jamshedpur Utility and Service Company: Re-engineered out of Tata Steel's town services, JUSCO provides municipal and civic services for townships.

Indian Steel and Wire Products: Recently acquired by Tata Steel, ISWP has a wire unit and a steel roll manufacturing unit.

Tata BlueScope Steel: A joint venture with BlueScope Steel, Australia, the company offers a comprehensive range of branded steel products for building and construction applications.

Dhamra Port Company: A joint venture between Larsen & Toubro and Tata Steel to build a deep-draft (18 metres) all-weather port in Orissa on the east coast of India. 

Hooghly Met Coke & Power Company: A joint venture with the West Bengal Industrial Development Corporation, producing met coke and electric power.

Lanka Special Steel: A Sri Lankan unit that manufactures galvanised wires.

Sila Eastern Company: Established to develop limestone mines in Thailand, mainly for captive use.

Tata Steel KZN: Setting up a high carbon ferrochrome plant in South Africa with an annual production capacity of 135,000 tonnes.

Tata NYK: A 50:50 joint venture with Nippon Yusen Kabushiki Kaisha (NYK Line) to set up a shipping company to handle dry-bulk and break-bulk cargo.

Financials

Parameter MAR'14 ( Cr.)₹

MAR'13( Cr.)₹

YoY%Change

EQUITY AND LIABILITIES

Share Capital 3,246.41 3,246.41 0.00%

Share Warrants & Outstandings

Total Reserves 60,453.33 54,596.62 10.73%

Shareholder's Funds 63,699.74 57,843.03 10.13%

Long-Term Borrowings 0.00 0.00 0.00%

Secured Loans 2,125.55 2,036.02 4.40%

Unsecured Loans 21,682.54 21,529.55 0.71%

Deferred Tax Assets / Liabilities 2,038.98 1,843.74 10.59%

Other Long Term Liabilities 0.23 91.09 -99.75%

Long Term Trade Payables 983.29 289.78 239.32%

Long Term Provisions 1,905.05 2,113.42 -9.86%

Total Non-Current Liabilities 28,735.64 27,903.60 2.98%

Current Liabilities

Trade Payables 8,263.61 6,363.66 29.86%

Other Current Liabilities 8,671.67 8,509.79 1.90%

Short Term Borrowings 43.69 70.94 -38.41%

Short Term Provisions 1,902.81 1,544.26 23.22%

Total Current Liabilities 18,881.78 16,488.65 14.51%

Total Liabilities 1,11,317.16 1,02,235.28 8.88%

ASSETS

Non-Current Assets 0.00 0.00 0.00%

Gross Block 39,644.05 38,531.91 2.89%

Less: Accumulated Depreciation 15,240.76 13,519.65 12.73%

Less: Impairment of Assets 137.54 137.21 0.24%

Net Block 24,265.75 24,875.05 -2.45%

Lease Adjustment A/c 0.00 0.00 0.00%

Capital Work in Progress 18,509.40 8,722.29 112.21%

Intangible assets under development 0.00 0.00 0.00%

Pre-operative Expenses pending 0.00 0.00 0.00%

Assets in transit 0.00 0.00 0.00%

Non Current Investments 52,318.56 49,984.80 4.67%

Long Term Loans & Advances 4,080.07 6,574.15 -37.94%

Other Non Current Assets 106.45 68.19 56.11%

Total Non-Current Assets 99,280.23 90,224.48 10.04%

Current Assets Loans & Advances

Currents Investments 2,343.24 434.00 439.92%

Inventories 6,007.81 5,257.94 14.26%

Sundry Debtors 770.81 796.92 -3.28%

Cash and Bank 961.16 2,192.36 -56.16%

Other Current Assets 182.38 615.80 -70.38%

Short Term Loans and Advances 1,299.20 2,207.83 -41.15%

Total Current Assets 11,564.60 11,504.85 0.52%

Net Current Assets (Including Current Investments) -7,317.18 -4,983.80 46.82%

Total Current Assets Excluding Current Investments 9,221.36 11,070.85 -16.71%

Miscellaneous Expenses not written off 472.33 505.95 -6.64%

Total Assets 1,11,317.16 1,02,235.28 8.88%

Contingent Liabilities 8,874.17 6,517.36 36.16%

Total Debt 27,917.26 27,507.79 1.49%

Book Value (in )₹ 627.59 566.94 10.70%

Adjusted Book Value (in )₹ 627.59 566.94 10.70%

Ratios

Parameter MAR'14 MAR'13

Operational & Financial Ratios:

   Earnings Per Share (Rs) 66.02 52.13

   DPS(Rs) 10.00 8.00

   Book NAV/Share(Rs) 627.59 566.94

Margin Ratios:

   Yield on Advances 0.00 0.00

   Yield on Investments 0.00 0.00

   Cost of Liabilities 0.00 0.00

   NIM 0.00 0.00

   Interest Spread 0.00 0.00

Performance Ratios:

   ROA(%) 6.01 5.10

   ROE(%) 11.05 9.46

   ROCE(%) 13.11 11.75

Efficiency Ratios:

   Cost Income Ratio 0.00 0.00

   Core Cost Income Ratio 0.00 0.00

   Operating Costs to Assets 0.00 0.00

Capitalisation Ratios:

   Tier 1 ratio 0.00 0.00

   Tier 2 ratio 0.00 0.00

   CAR 0.00 0.00

Valuation Parameters:

   PER(x) 5.97 5.99

   PCE(x) 4.59 4.52

   Price / Book(x) 0.63 0.55

   Yield(%) 2.54 2.56

   EV / Net Sales(x) 1.56 1.46

   EV / Core EBITDA(x) 4.79 4.63

   EV / EBIT(x) 5.65 5.73

   EV / CE(x) 0.59 0.54

   M Cap / Sales 0.92 0.79

Growth Ratio:

   Core Operating Income Growth -2.99 -2.53

   Operating Profit Growth 13.10 -3.18

   Net Profit Growth 26.65 -24.39

   BVPS Growth 10.70 5.83

   Advances Growth 0.00 0.00

   EPS Growth(%) 26.65 -24.39

Liquidity Ratios:

   Loans / Deposits(x) 0.00 0.00

   Total Debt / Equity(x) 0.00 0.00

   Current Ratio(x) 0.00 0.00

   Quick Ratio(x) 0.00 0.00

   Total Debt / Mcap(x) 0.00 0.00

   Net NPA in Rs. Million 0.00 0.00

CSR PhilanthropyTOWARDS A CONTINUED CORPORATE SOCIAL RESPONSIBILITY FOCUS

Tata Steel has adopted an integrated business model to support its vision of being a global leader in creation of value, while being a steel industry benchmark organisation in Corporate Citizenship in its efforts towards Social Responsibility and Environmental performance.

Responsible Development

The Tata Steel group’s core purpose is “To improve the quality of life of the communities we serve through long-term stakeholder value creation”.At Tata Steel, sustainable development and inclusive growth is facilitated by the Corporate Social Responsibility (CSR) department through its operating arms i.e., the Tata Steel Rural Development Society (TSRDS), the Tata Steel Family Initiative Foundation (TSFIF), the Tata Steel Tribal Cultural Society (TSTCS) and the Tata Steel Skill Development Society (TSSDS). Its initiatives span health, education, sports, sustainable livelihoods, drinking water, renewable energy (solar street lights), employability training and ethnicity.

Programmes

Significant CSR Achievements, Financial Year 2013-14:

1. A CSR Advisory Council was set up with eminent names from academia and the development sector to guide the Company’s approach towards CSR.

2. Project MANSI on maternal and new born survival, which is underway in 167 villages of Seraikela district, has brought down the infant mortality rate by 26.5% and neonatal mortality rate by 32.7%.

3. Project RISHTA on adolescent health was scaled up from Seraikela Kharsawan to other operational areas of the Company and is now being implemented in 700+ villages across 7 districts in Jharkhand and Odisha.

4. To provide healthcare services to deprived communities, Tata Steel in partnership with Hewlett Packard set up an E-health centre at Bagbera in Jamshedpur. Patients are catered to by doctors sitting at a distant location using real time technology solutions.

5. Jyoti Fellowship was given to nearly 3,000 meritorious students from the SC/ST communities across Jharkhand, Chhattisgarh and Odisha.

6. The Company partnered with several organisations to set up skill development centres for IT, hospitality, textile, cosmetology etc.

7. To empower farmers of Patamda, a Market Yard was set up in January 2014 to provide options to aggregate and market the agriculture produce at a fair price.

8. Under the solar street light project, nearly 2,300 solar street lights were installed in villages of Jharkhand and Odisha.

9. Nearly 10,000 youth learned tribal scripts for Ho, Santhali and Oraon languages. 10. Some of the high-impact CSR projects in the pipeline for Financial Year 2014-15

include the 1,000 schools project in Odisha, aimed to improve the quality of education in government primary schools; a model school for underprivileged communities in Jharkhand; skill development centres in Jaipur, Gopalpur and Jamshedpur; and two more hospitals at Gopalpur and Kalinganagar.

Conclusion

For bringing back and maintaining the general balance in the economic and social arena it is evident to think deeply and act wisely about CSR. Every business house owe some responsibility towards the society, nation and world in general which provide it with all human, material and natural resources. Considering the long run growth and sustainable development following the norms of CSR , devising new policies and effective implementation is inevitable to bring and sustain a balance between corporate world and society, present generation and upcoming generation, man and nature .

As far as the Tata group is concerned , it has gone a long way in fulfilling its duty and responsibility towards the society and the nation. It has reached the masses to elevate their lives, to nurture their dreams and to hone their skills justifying the statement of the founder ―We do not claim to be more unselfish, more generous and more philanthropic than other people. But we think we started on sound and straightforward businessprinciples, considering the interests of the shareholder, our own, and the health and welfare of the employees, the sure foundation of our prosperity‖.

1. As business is an integral part of the social system it has to care for varied needs of the society

2. Business which is resourceful has a special responsibility to the society3. Social involvement of business would enhance a harmonious and healthy relationship

between the society and business seeking mutual benefit for the both. 4. Social involvement may create a better public image and goodwill for the company

which further becomes instrumental in attracting customers, efficient personnel and investors.

Significance

1) To the Policy Makers Encourages Private Public Partnership (PPP) for CSR promotion encompassing

infrastructure, pollution, child labor, labor productivity & morale.

It may become helpful to make the policy makers at political and corporate level as well consider CSR an investment and not an expense as it can become instrumental in increasing goodwill and corporate image.

2) To the Society Development of infrastructure i.e. parks, water purification, education etc. Environment protection Uplifting of the rural populace Bringing the tribes into the mainstream of the country

3) To the Economy as a whole Increase in the growth rate Strategic CSR at political and corporate level can make the country a better

investment destination . Cumulative results may improve Human Development Index (H.D.I.) of the

country

Recommendations

1. The concept of private-public partnership (PPP) should be applied in the effective implementation of CSR i.e. government and business houses should act in collaboration for the cause.

2. The Human Resource department (at the political and private level both) should be entrusted with the responsibility of measuring and evaluating in CSR activities . It can be done in two forms –

Direct results, such as, economic and financial savings Indirect results like increase in employee satisfaction, less absenteeism, less

employee turnover evaluated by staff surveys3. Periodic review of the CSR activities should be conducted by every business entity so

as to identify the pitfalls and the areas left out.4. Innovation should essentially be a matter of concern ; be it searching the untouched

areas and scope of CSR or the formulation of CSR strategy or the implementation thereof.

5. NGOs should be encouraged to act in collaboration for the CSR activities under different schemes and projects as they play a crucial role in the upliftment of the masses.