csr strategies for a sustainable and impactful program
TRANSCRIPT
CSR Strategies for a Sustainable & Impactful Program
Our Presenter
Steve Greenhalgh
Managing Director,
CSR Strategy
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
This presentation
corresponds with a webinar!
Watch it here:
https://vimeo.com/177702872
Defining CSR
Corporate Social Responsibility
is a continuing commitment by business
to contribute to economic development
while improving the quality of life of the
workforce and their families as well as of
the community and society at large.
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Triple Bottom Line
Corporate Social Responsibility
is a continuing commitment by business
to contribute to economic development
while improving the quality of life of the
workforce and their families as well as of
the community and society at large.
1. People
2. Planet
3. Profits
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Why CSR is Important
• Positions the company as a valued, caring
player and builds stakeholder engagement
• Enhances employee recruitment and
retention by fostering a positive work
environment
• Supports brand differentiation
• Promotes a good neighbor concept and
creates good will
• Demonstrates good stewardship over
resources through sustainable business
practices
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
What the Research Says…
• 58% consider a company’s social
and environmental commitments
when deciding where to work
• 55% would choose to work for a
socially responsible company, even
if the salary was less
• 51% won’t work for a company that
doesn’t have strong social or
environmental commitments
• 88% of Millennials feel their job is
more fulfilling when they are provided
opportunities to make a positive
impact on social causes
Source: 2016 Cone Communications Employee Engagement Survey
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Motivations are the Same
• Same Desire • Same Needs • Employees Want and Expect It
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Two BIG Differences
1. Smaller Budgets
2. Fewer Dedicated Staff and
Less Resources
Programs are Equally Important but Scope
and Scale May Differ
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Differences between Large and Small Companies
Large Companies 2013 Large Companies 2014 Small Companies 2015
Payroll Contributions 80% 88% 37%
Matching Gift 70% 70% 28%
Year Round Giving 50% 85% 44%
Volunteer Opportunities 68% 92% 60%
Source: America’s Charities Snapshot 2015
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Components of a Basic CSR Strategy
• Financial Contributions
• Employee Giving
• Employee Volunteer Programs
• Product Donations
• Company Membership, Participation, and Leadership in Strategic and
Community Organizations
• Sponsorship and Support for Community Events and Initiatives
• Sustainable Business Practices
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Spectrum of CSR Strategies
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
6 Ways Small Business Can Embrace Social Responsibility
1. Start with the Basics
2. Develop Volunteer Opportunities
A. Day of Service
B. Company-Sponsored Volunteer Projects
C. Support for Individual Volunteer Projects
D. Create Community Engagement Teams
E. Participate in a Charity Walk (‘thons’)
3. Invest in the Community through Financial Grants and Product Donations
4. Conduct Giving Programs Built around Causes or Themes
5. Start a Recycling Program and Encourage Other Environmentally Friendly
Initiatives
6. Get Leadership Involved in the Community
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Upcoming Webinars
C S R S T R A T E G I E S F O R A S U S T A I N A B L E & I M P A C T F U L P R O G R A M
Register for our Upcoming Webinars:
https://csr.gooddonegreat.com/learn/
