DEVELOPING RELEVANT CORPORATE SOCIAL RESPONSIBILITY BLUEPRINT FOR CORPORATIONS

Modeling Best Practices from GRI

Prepared by:

ABOUT

• Established in 2010 by educators and management consultants

• Has worked with public schools, governmental organisations and range of corporate clients from various industries

• Direct partnership with venue owners locally and overseas including having run our own travel agency while working closely with others

• Have a range of standard programs that we tailor-make to fit the needs and budget of customers

Some of our Partners:

WHO ARE WE –OUR CORE VALUES

• Excite• Engage• Experience • InvolvE• LovE

WHAT WE DO BEST• Engage and Excite• Creae Experiences• Help Build strong cohesion among staff

• Promote effective communication• Raise productivity by building harmonious teams

• Help to cascade company’s Mission and Vision to staff

TESTIMONIALSIt was cool- it was raining, but enjoyable. Thanks Mark for keeping up the spirit of the team high in spite of the rain

– Chandra, Siemens

Team Work through PRACTICAL games. This is a practical and to the point program. Through all the games we play and learn the value of team work – Floyd Tan, Project Manager,

PM Link Pte Ltd

TESTIMONIALSI have also appreciate your effort made to make the course interesting by injecting activities. If any other NPCs training officer are to look for such courses, I will be recommending them your company.

- Koh Kian Wee, SPF, Yishun South NPC

The School, Volunteers, Professionals, Spirit of ACS, Environment & Paternal Love brought on the perfect sum of fun, challenge & further cementing our faith & belief in what is truly good & valued!

I thank you all for "Being There" on this adventure.

- Sydney Chew, Parent Support Grp, Anglo-Chinese School (Pri)

Thanks for organising the trip. It was really fun and everyone enjoyed it. They are already asking about the next trip!"

- Joanna Ng, Human Resource Manager, TTG Asia Media Pte Ltd

TESTIMONIALS

“This is an experience of a lifetime! Kudos to Mark for organizing this, … It was indeed a truly memorable event ^.* - Estelle Lee, Singapore Adventure and Nature Lovers

WHAT IS CSR?Corporate social responsibility (CSR) refers to a businesspractice that involves participating in initiatives that benefit society.As consumers' awareness about global social issues continues togrow, so does the importance these customers place on CSR whenchoosing where to shop.

"Sustainability isn't just important for people and the planet, but alsois vital for business success," – Liz Maw, CEO Net Impact

Source: http://www.sgx.com

Source: http://www.channelnewsasia.com/news/singapore/sgx-listed-firms-expected/2176512.html

RELEVANT CSR PROJECT• We seek to help companies to plan, develop and execute

their CSR programs.

• This include getting media coverage and working with Corporate Communications team and/or Public Relations to create positive relevant public sentiment for the company.

• Benefits of having a good CSR can greatly outweigh that of advertising and marketing if done with clear and tangible outcomes.

• Let Red Dot Explorer help you with a relevant and sustainable CSR Blue print

PRINCIPLES IN DEVELOPING CSR BLUEPRINTCongruent

� Company branding� Strengths of company

Sustainable� Future looking� Long term and repeatable

Relevant� Engagement for employees and beneficiaries � Current and Contextual

Impact� That stakeholders and the public can identify with

STAKEHOLDERS• Employees

• Shareholders

• Customers

• Beneficiary

• General Public

CASE STUDY: ENGRO

• Production of Specialty Cement and Polymers

• Production Plants in China and Singapore

• Cement is Value Added, Eco-Friendly and Cost effective

• Obtained Singapore Green Label

KEY FRAMEWORKS OF DOING CSREnvironmental Sustainability

� Care for environment� Purchase of raw materials from responsible suppliers

Sustainable Workforce� Equal Opportunity � Staff Welfare� Advocate of Work-Life Balance

Support for Community� Advocacy� Building capabilities and support systems

FACTORS FOR CONSIDERATIONSIN CSR PROJECT IMPLEMENTATION• Congruency:

• Sustainability:

• Relevancy:

• Engagement:

• Cost:

PROPOSAL 1: Sporting Activity for StaffObjective: To Promote Work-life Balance and Interaction Among staff

Reference: To create a sustainable workforce

Synopsis:• A team building activity that can be organised for staff to interact with one another

(and can also include family) along the Park Connector Network in Singapore

• Great way to also promote healthy and active living

• Will be a value add if can highlight projects and buildings along the way that had used products from Engro (we have quite a few).

PROPOSAL 2: Community EngagementObjective: To provide staff with opportunity to interact with one another while engaging and serving local community in need of support

Reference: Support for Local Community

Synopsis:• To sponsor lunch and an outing for senior citizens from an elderly home. Staff

involved will assist to organise interaction activities among staff and elder folks to create a good time for them, who otherwise will be stuck in an old folks home.

• Great way to understand and see the needs in Singapore

• An activity that not only engages staff but highlight strong corporate values

PROPOSAL 3: Repair WorkObjective:

To engage and provide basic support to a community (Repair Work)

Reference: Support for an overseas community

Synopsis:

• A team can make a trip to Batam to engage a community by means of activities to kids and gifting of basic items that will aid them in their education (i.e. books and clothes; which staff in HQ can all contribute to)

• Contribution of Cement for repair works will also be a very relevant contribution in such a community engagement project

• This can also be a good platform to build strong bonds among smaller teams within the company

PROPOSAL 4: Building in BatamObjective: To support rebuilding a identified community in Batam (Building Infrastructure)

Reference: Support for overseas community

Synopsis:• A team can make multiple trips to Batam assist the identified community with raw

materials and know how of building useful infrastructure such as road, classroom, accommodation, etc.

• Contribution of basic items like books, food and clothes will certainly be relevant too to encourage participation from whole company

• This can also be a good platform to build strong bonds among smaller teams within the company

OTHER CSR WORK DONE BY RED DOT EXPLORER PTE LTD• Singapore Government Schools (multiple)

• Prudential

• Koi Ming

• AIA

• Prudential

• Our own

An agency manager decided to do something unique for their family day. Together

with his agents, they booked a food court and got his staff to cook food with the aid of

hawkers (some of whom are disabled) and then food they had cooked were served to guests from an elderly home before sharing it with family,

friends and clients.

KOI MING ENTERPRISEPTE LTD

Staff of Koi Ming Enterprises spent a morning packing foodie goodie bags for senior citizens

at an elderly activity centrewhom they hosted a free lunch, with some fun entertainment, and games. It was certainly fresh break to their regular

routine

In a CSR and staff engagement event, we

arranged for staff to have lunch at a restaurant run by students with special

needs and then built bicycles and donated

them to Boy’s Town in aid of their Outdoor

Education Program for troubled youths.

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OUR CLIENTS

CONTACT

RED DOT EXPLORER PTE LTD275 Beach Road #03-00 Singapore 199549Facebook: www.fb.com/reddotexplorerURL: http://www.teambuildingsingapore.sg

Mark LeeEmail: marklee@reddotexplorer.comMobile: +65 9028 6200 (Singapore)