1

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Corporate Social Networking Forum

Tweet Documentation

08.06.2009

2

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Thoughst on Twitter

• Quote: “Twitter is not one thing, its a lot of things to

different people!”

• Interesting comments on corporate tweeting - it's

important to make messages personal

3

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Adoption of Social Media and ROI

• The biggest question for those who don't use social

media remains: ROI?

• If an organisation asks about ROI before they do #E20

you have to wonder if they have the right culture in the

1st place

• Quote: 'adoption begins with adoption‘

• It takes one to two years for good adoption and up to

five to really transform businesses.

4

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Basic Thoughts

• Change from “command & controll” to

“value & trust”

• Quote: “Trust is cheaper than control”

5

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Social Networking

• 4 C‘s

• Connect,

• Communicate,

• Co-operation &

• Collaboration

6

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Niall Cook from H&K 1/3

• Internal systems including email and intranets are not

sufficient to do business anymore.

• Work place, business, employees expectations change

• don't think ROI but RONI - risk of not investing

• CEOs need to be Guide not God

7

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Niall Cook from H&K 2/3

• It's the year of the digital native

• Collaboration = cooperation – "You're putting things in

place where people are working together organically!“

• successful social tools deliver individual value first

8

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Niall Cook from H&K 3/3

• How do you create social networking for business? Its

got to have high speed & flexibility. It must be demand

driven. You need to put individual value first

• Book by Niall Cook “enterprise 2.0 how social software

will change the future of work”

9

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Robert Johnson from COI

• "Controlling

employees - we

can no longer

use the word

control! A very

old word. We

need to work

with employees.

Show value &

trust."

Quelle:

10

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Thoughts on Digital Natives/Generation Y

• Generation Y don't see social media as a work tool

• Through email, docs and attachments are useful. But

its about the instant & spontaneous info / real-time data

that makes social nets valuable. -Trish Hunt

• Social nets encourages instant feedback and possibly

increases social capital amongst employees

11

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Ideas to Social Networking 1/4

• social networking vs corporate social networking - you

replace friends with people who are useful to you

• Quote: “Make sure you fish in all the social pools that

your clients and employees swim in.”

12

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Ideas to Social Networking 2/4

• What's the greatest stumbling block for corporate

social networking? = Culture & access

• The Internet became interactive the intranet not

13

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Ideas to Social Networking 3/4

• Social Corporate Networking is giving power back to

business. IT need to embrace not resist this disruptive

force

• Krem POST method - People, Objectives, Strategy,

Technology

Corporate Social Networking is about turning contacts

into ambassadors

14

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Ideas to Social Networking 4/4

• “Think big, start small, move fast” Lockheed Martin's

ethos on social media

• “Focus on business process not technology."

implement social media tools that work for your culture.

Start small & steadily grow

• Book: “Meatball Sundae & Tribes”(Seth Godin)

• Book: “Throwing sheep in the boardroom”

15

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Christian Kuhna Adidas 1/3

• New web: consumer control, user participation,

openness and networking

• Harness collective intelligence - use wisdom of the

crowd = users add value!

• Showcase: Speedboat initiative = Big effect with

minimal budget - concentrate on improving

communication channels, collaboration etc.

• Collaborative initiative - Speedboat project =

wiki, blogs, ATM, iForum & Facebook

16

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Christian Kuhna Adidas 2/3

• Opportunity in new communication CULTURE… Its the

culture that needs changing/improved

• „its conversation not monologue“

• Adidas has a "Ask the management" forum.. its

anonymous too and management must respond within

a few days

17

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Christian Kuhna Adidas 3/3

• Reebok has never had an intranet

• Adidas internal blog and wiki looks clean, useful and

easy to use. Includes anonymous feedback form where

bosses must respond in 48hrs

• Adidas allows staff to port facebook profiles into the

internal network

18

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

• Now Bob Pike, CEO, SITEFORUM group talking about "How HR.Com built a business using SaaS ‘Social Networking for business’

• Social media, at its core, is about relationships. And, as with all good relationships, you've got to invest time and you've got to care

• Collaboration must be mandatory just like email! (Christian, Adidas) Silos need to disappear

19

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

PwC- Showcase

• Showcasing PwC internal CRM tool for disparate client teams -

hads global news wall, status update, facebook elements

• Facebook application for new joiners PwC Embark

• PwC allows newbies to port their FB profiles into secure platform.

Great all round for new joiners and makes PwC's work easier too.

• "Understanding re potential rather than demanding the immediate

ROI." Salvatore Reins, PwC

20

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Q&A among Twitter User

• Question: Do you want Social Media management apps installed

inside the organization - or in the cloud as a service?

• Answer: I'd say as a service, whilst inside the organization it offers

security, but in the cloud it offers availability and stability

• Kritik an der 1-9-90 Rule

– http://www.useit.com/alertbox/participation_inequality.html

– McKinsey Study

http://www.intranetlife.com/intranet_benchmarking_for/2007/10

/do-intranets-fo.html

21

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Key Take Aways

• “Think big, start small, move fast” Lockheed Martin's ethos on

social media

• Internal systems including email and intranets are not sufficient to

do business anymore.

• trusting employee fundamentally cheaper than control to do

business effectively

• if an organization asks about ROI before they do Enterprise2.0

you have to wonder if they have the right culture in the 1st place

22

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Application

• Yammer https://www.yammer.com/

• Audioboo http://audioboo.fm/

• Google Wave

• http://twitterfall.com/

• Social media application in businesshttp://www.jadu.co.uk/customers

23

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Books

• http://sethgodin.typepad.com/

• 'What would Google do?' by Jeff Jervis

• Book by Niall Cook “enterprise 2.0 how social software

will change the future of work”

• „Throwing sheep in the boardroom“

http://www.throwingsheep.com/

24

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Blogs

• http://www.theredrocket.co.uk/blog/?p=542

• http://www.theblueballroom.com/blog/?p=524

• http://feedingthepuppy.typepad.com/

feeding_the_puppy/2009/06/corporate-social-

networking-forum-liveblog.html

• http://www.melcrum.com/Source_Comms_Online/

090609index.html

• http://pistachioconsulting.com/twitter-presentations/

25

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Slides

• http://www.slideshare.net/david_terrar/the-business-

case-for-corporate-social-networks-1552528

• Conferences presentations for #CSNF will be available

from www.corporatesocialnetworking.net via login and

password after the event.

26

Fol

ient

hem

a /

Dat

eina

me

/ D

atum

Thanks to all Twitter Users whose Tweets are the

source for that presentation.