cs_exhibitis
DESCRIPTION
Case StudyTRANSCRIPT
DESIGN PRODUCE DELIVER
Custom exhibits require graphic elements to be compelling and represent the client’s branding at a
level of excellence. Emphasis is placed uponproviding innovative graphic solutions and a
sophisticated customer experience. Pictura Graphic’s industry experience provides the extraordinary
results that our exhibit partners require.
For more information, call 888.590.5900 or visit www.picturagraphics.com
CUSTOM EXHIBITS & DISPLAYS
Medallion Cabinetry
Landscape Structures Inc. Dr. Martens
MEDALLION CABINETRYCHALLENGE Medallion has maintained a successful relationship with Pictura
Graphics for its in-store and Point-of-Purchase (POP) graphics promotions. The
company was frustrated with the level of quality, service and value it was getting from
its current trade show management company, so Medallion sought out Pictura to
“re-fresh” its custom exhibit. The exhibit retrofit consisted of a 40 ft. by 50 ft. exhibit
with large backlit graphic panels and an expansive overhanging fabric display in the
form of a “ribbon”, etc.
SOLUTION The existing graphics needed to be completed retrofitted to
update the company’s International Builders Show (IBS) booth to best reflect
current product lines and branding. Backlit panels were upgraded with higher
quality graphic materials that significantly improved the exterior appeal of the
display. The fabric “ribbon” was a challenge with its twisting and turning design
features. A complete engineering review and booth set up was required to improve
upon the existing graphic elements, as well as providing on-site management of the
graphic installation at the IBS event.
RESULTS Pictura delivered the graphic solutions and extraordinary customer
service to meet the expectations of its customer. The graphics were fabricated with
high quality custom finishing and precision for this unique custom exhibit. The
exhibit was a complete success and the overall look and feel of the exhibit was
positively upgraded.
“Pictura Graphicsprovided the results we were after... from project management to graphic fulfillment, we were very pleased with the results!”
Joy SchmelzerMarketing Services Manager
Medallion Cabinetry
CASE STUDY Exhibit Graphics
For more information, call 888.590.5900 or visit www.picturagraphics.com
featuring
LANDSCAPE STRUCTURES, INC.CHALLENGE Landscape Structures, Inc. (LSI), the premier provider of innovative
playground equipment, is committed to creating inspiring play experiences for children
while respecting the environment. The company’s environmental commitment extends to
the fabrication of its custom exhibits and environments that were showcased at the
American Society of Landscape Architects and National Recreation and Park Association
conferences.
SOLUTION Landscape Structures turned to Pictura Graphics to develop “green”
graphic solutions for its custom exhibits. Solutions from Pictura’s ecoImagesTM fabric
solutions were selected for large-impact banners that extended to 18 feet in height that
were made from 100% recycled material. In addition, LSI sought to incorporate branding
to the exhibit booth floor with graphic solutions that expanded over 28 feet.
RESULTS Pictura’s expertise provided Landscape Structures with the innovative and
“green” exhibit solutions the company desired. The ability to assist in the design and
specification provided an opportunity to extend beyond basic graphic applications and
provide the client with the “high-impact” look they were seeking.
Pictura’s expertise reaches beyond LSI’s annual exhibits. Portable display and graphic
solutions have been developed for LSI’s distributor and dealer partners with continued
emphasis on respecting the environment.
“Pictura Graphics is one of our partnersthat help us “achievee n v i ro n m e n t a l l y conscious, unique and well-designed trade show environments that separates us from
our competitors.”
Megan AndradaLandscape Structures, Inc.
CASE STUDYExhibit Graphics
For more information, call 888.590.5900 or visit www.picturagraphics.com
CUSTOM EXHIBITS & DISPLAYS - Green
For more information, call 888.590.5900 or visit www.picturagraphics.com
When it comes to making exhibit graphics “green”,
clients trust Pictura Graphics for the best solutions. The
company has been a pioneer in the green movement and
its ecoImagesTM product solutions are superior in
terms of quality andenvironmental attributes.
Ecolab
3M
featuring
“The attentionto detail by thePictura Graphicsteam is why wekeep coming
back.”
Robin KleinertGraphics Project Manager
CenterPoint Exhibits
CENTERPOINT solutions for ECOLAB
CHALLENGE When the team at Ecolab approached CenterPoint for exhibit solutions, their vision was to not only highlight their Vehicle Care brands in their display messages, but to uphold to their company’s sustainability initiatives well. Sustainability is inherent in Ecolab products and services, so their exhibit needed to also reflect this.
SOLUTION As a valued strategic partner to CenterPoint, Pictura Graphics helped identify the best graphic materials for the project. Turning to Pictura’s ecoIMAGES™ product line of eco-friendly graphic alternatives (eco fabrics, textiles, boards and vinyls), Pictura made the best recommendations for the project specifications.
Four 8’ x 15’ double-sided banners were created using direct print (UV) to ecoBANNER material, with pole pockets sewn in to finish to specification. Counter wraps at 96” x 42” each, also utilized UV printing to adhesive material, allowing for consistency in image and color matching across multiple media.
RESULTS By providing integrated sourcing, conceptualization, layout and design services, Pictura delivered the value-added customer experience CenterPoint and Ecolab envisioned. With premium customer service, creative design, cutting-edge technologies, custom finishing and unique product fulfillment, Pictura delivers innovative graphic solutions and extraordinary results.
CASE STUDY“Green” Exhibit Graphics
For more information, call 888.590.5900 or visit www.picturagraphics.com
featuring
3M CORPORATIONCHALLENGE 3M is one of the nation’s most respected brands and is committed to
environmental business practices, which it extended to its custom tradeshow exhibit at
the 2009 Greenbuild conference. Pictura Graphics collaborated with Freeman to provide
3M with the most environmentally responsible graphic solutions and enable the company
to be consistent with the “green” exhibiting guidelines of Greenbuild.
SOLUTION Pictura’s ecoImages propriety line of “green” graphic offerings provided
the appropriate solutions to align 3M with Greenbuilds‘s overall conference mission. The
ability to be involved with the initial concept design and exhibit development provided
the Pictura with the opportunity to utilize the appropriate graphic solutions. Signage was
printed on materials manufactured from recycled content and completely recyclable.
RESULTS 3M was completely satisfied with the graphic solutions provided by Pictura
Graphics and respects its leadership in environmentally responsible business practices in
the exhibit and event industry. The results exemplified Pictura’s ability to deliver quality
graphic solutions with the respect towards the client’s branding and environmental
business initiatives.
CASE STUDY“Green” Exhibit Graphics
For more information, call 888.590.5900 or visit www.picturagraphics.com
featuring
GREEN EVENTS
Greenbuild
West Coast Green
Autodesk
Greenbuild
Autodesk
featuring
For more information, call 888.590.5900 or visit www.picturagraphics.com
Today, many events are incorporating new guidelines that promote “green” practices.
Traditional graphics that contained PVC content or were non-recyclable now have sustainable alternatives. Pictura’s ecoImagesTM product,
coupled with its Sustainable Green Printing (SGP) Certification, provide meeting planners and venues address the ever-rising standards for
sustainable meetings.
GREENBUILDCHALLENGE Greenbuild is the largest environmentally responsible tradeshow in
the country. Stetson Convention Services was seeking to expand the level of “green”
graphics and signage at the 2009 Greenbuild International Conference and sought out
Pictura Graphics for their expertise as a Sustainable Green Printer and their ecoImagesTM
product offering. The collaboration between Greenbuild, Stetson and Pictura demon-
strates the collaboration between organizations to shape the environmental direction
within the event industry. Ultimately, the challenge was to increase the adoption of green
signage at the convention and exemplify leadership in environmental practices for the
Greenbuild event.
SOLUTION Stetson is well respected as the nation’s most environmentally
responsible decorator, which provided a strong working knowledge of printable
media available for event signage. Pictura’s 3rd party certification as a Sustainable
Green Printer, coupled with their ecoImagesTM propriety line of “green” graphic
solutions, provided valuable enhancements to the signage program. Graphics were
printed primarily on materials that were recyclable, manufactured from recycled
content, or increased biodegradability. All signage was printed with water based or
UV inks.
RESULTS Greenbuild was commended for its environmental performance compared
to green meeting industry standards for the 2009 conference. Stetson and Pictura are
proud of the contributions they were able to provide for this event, while demonstrating
leadership in environmentally responsible business practices in the exhibit and event
industry.
CASE STUDY“Green” Events
For more information, call 888.590.5900 or visit www.picturagraphics.com
featuring
AUTODESKCHALLENGE A world leader in 2D and 3D design software for manufacturing, build-
ing, construction, engineering, media and entertainment, Autodesk Inc. is also recognized
as a thought leader in sustainability. The Autodesk University (AU) conference held each
year in Las Vegas is the world’s largest learning and networking event for Autodesk prod-
uct users, attracting tens of thousands of customers. Spread out over dozens of meeting
rooms, exhibit halls and conference events, AU requires a substantial amount of
way-finding signage and event graphics. Seeking to substantially reduce the carbon
footprint of their AU 2009 event, Autodesk turned to Pictura Graphics.
SOLUTION Working months in advance of the AU event, Autodesk event planners
and Pictura teamed to produce graphic solutions that were substantially more
eco-friendly and sustainable than in previous years. Pictura constructed conference
banners in a unique 2-piece configuration which allowed for re-use at future events. In
addition, the signage was produced utilizing Pictura’s ecoImages line of sustainable
substrates that were recyclable and bio-degradable, reducing the amount of waste gener-
ated by the AU event.
RESULTS Autodesk successfully integrated a “green theme” into the AU 2009 event,
communicating their goals and objectives to conference guests. Following the event,
Autodesk compiled data for their shareholders and stakeholders highlighting their
achievements in waste reduction, reuse and recycling.
“Pictura Graphicsnot only produced
graphics that were of excellent quality, they helped us to make significant
strides in making the AU event more sustainable.”
Brigid Ward
Event ManagerAutodesk, Inc.
CASE STUDY“Green” Events
For more information, call 888.590.5900 or visit www.picturagraphics.com
featuring
WEST COAST GREENCHALLENGE West Coast Green represents the largest milestone yet in the green
innovation movement, providing the latest best practices and key players in building,
business and design. The conference has grown to meet the needs of industry leaders,
practitioners and homeowners. At West Coast Green you’ll find over 300 exhibitors
showcasing the latest in resource-efficiency among a stunning array of green and healthy
building products.
SOLUTION West Coast Green sought out Pictura Graphics to assist the conference
with the latest in environmentally responsible décor. In addition, the ability to maximize
“reduce, reuse, recycle” initiatives in terms of graphics and display solutions provided by
Pictura was a valuable attribute in the selection process.
RESULTS Pictura provided graphic solutions that were above and beyond the expec-
tations of the staff at West Coast Green. The overall experience in customer service and
graphic quality, not to mention the “green” graphic attributes, was more than what the
client had anticipated.
“Pictura Graphics did a commendable job in providing the event décor and signage
solutions with a strongconsideration
for the environment .”
Abbie MonroeWest Coast Green
CASE STUDY“Green” Events
For more information, call 888.590.5900 or visit www.picturagraphics.com
featuring
ENVIRONMENTAL COMMITMENT
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Pictura Graphics believes that sustainability is an
integral business practice and we strive to achieve
continuous improvements in all areas of environmental
stewardship within the visual communications industry.
Renu displays and graphics
are a smart solution for your
modular and portable needs.
Eco images graphic materials
are the most eco-friendly
solutions available.
COMPANY:Pictura Graphics
5900 Olson Memorial Highway
Minneapolis, MN 55422
CONTACT:
Phone: 763.525.5900
Fax: 763.525.0190
www.picturagraphics.com