CSC-SPV CONDUCTED FOLLOWING CAMPAIGNS ACROSS INDIA

Sr. No State/City Merchants on boarded

1 Delhi/ Mayur Vihar, Jwalahedi market 350+

2 UP/ Varanasi 3026+

3 Jharkhand 30000+

4 Kerala/ Kottayam 1500+

BHIM Drive at New Delhi CSC SPV has already conducted pilot drives in Mayur Vihar Phase-1 market and

Jwalahedi marke in Delhi on 07th December-2017 and 14th December, 2017 repectively.

BHIM Drive at Varanasi CSC-SPV has also conducted BHIM QR code drive in Varanasi from 2nd to 20th January 2018, wherein representatives from CSC team were deputed to Varanasi to the local markets and enabled merchants on the BHIM app. Representatives from both Central and State team worked tirelessly at the ground level for successful implementation of the drive.

BHIM Drive at Jharkhand

State wise drive was launched in Jharkhand where more than 27000+ merchant

establishments were enabled with BHIM and Bharat QR code

BHIM Drive at Kerala CSC SPV also tied up with P N Panicker Foundation in Kerala state and has started a

district wise drive for BHIM adaptation in Kottayam, Kerala.

Campaign Planning and Implementation

• Identification of VLEs

• Allocation of Targets to the States

• Train the trainer programme (Sensitization Workshops)

• Unique Mobile App and Web Interface for monitoring

• Marketing and Communication

• Social and New Media

• Rallies, Canopies, Competitions

• Focused campaign targeting major Towns/Cities

• Joint BHIM Drives with Major Banks

Sr. No# Name of State / Union Territory State Wise Targets 1 Uttar Pradesh 300000 2 Maharashtra 300000 3 Bihar 300000 4 West Bengal 300000 5 Madhya Pradesh 300000 6 Tamil Nadu 300000 7 Rajasthan 300000 8 Karnataka 300000 9 Gujarat 300000

10 Andhra Pradesh 150000 12 Telangana 150000 11 Odisha 100000 13 Kerala 100000 14 Jharkhand 100000 15 Assam 100000 16 Punjab 100000 17 Chhattisgarh 100000 18 Haryana 100000 19 NCT Delhi 100000 20 Jammu and Kashmir 100000 21 Uttarakhand 100000 22 Himachal Pradesh 500 23 Tripura 500 24 Meghalaya 500 25 Manipur 50 26 Nagaland 50 27 Goa 50 28 Arunachal Pradesh 50 29 Puducherry 50 30 Mizoram 50 31 Chandigarh 10 32 Sikkim 10 33 Andaman and Nicobar 10 34 Dadra and Nagar Haveli 10 35 Daman and Diu 10 36 Lakshadweep 10

Total 4001860

Training Process

• VLE will visit to the merchant’s premises

• Onboard merchant by installing BHIM on his/her respective mobile phone and enable them by clicking on “I AM MERCHANT” on BHIM App.

• VLEs will fill the details like Merchant name, Mobile Number, Shop Name, Shop Address, UPI address, transaction ids, merchant details photo upload of the merchant on the CSC BHIM App.

– To Fill UPI address, Scan the QR code of merchant’s BHIM App by CSC BHIM App.

– VLE will facilitate ten transactions

– For uploading merchant details screenshot, VLE will go to Merchant section of BHIM App and take a snapshot by CSC BHIM App

• VLE will download and print the QR code for merchant from the portal. It will be pasted on the merchant shop.

• VLE will upload a photo of merchant including premises.

Screen Shot of Mobile App developed by CSC-SPV for Monitoring purpose

Risk Analysis The pre-project investigations have been arrived out

in detail. However, the following issues / areas could result in the change in the project deliverables/ parameters: i) Hardware/Software Upgrade ii) Non-availability of Merchants iii) Need of awareness among general public iv) Support from Govt. Agencies v) Internet connectivity issues vi) Difficult to enter the non-accessible and sparsely populated areas vii) Localization/Language issues viii) Technological Risks

Challenges BHIM not allowing more than 10 transactions. Internet connectivity Contact Numbers synced with Bank Accounts not active. Non- Availability of Debit Cards to set UPI Pin.

RRBs and Co-operative Banks not on BHIM. Mobile verification Reconciliation Issue

Support

Availability of API’s from NPCI to verify transactions

Thank You