SOCIAL MEDIA TEAM CASE STUDYSTORY APP BY ADAM AND LUNA

STORY APP

• Story app needed to increase app downloads, build a stronger community and engage key tech influencers.

• Story app looked to Crush Social to design a social media strategy, content creation and community development to increase downloads and expand reach.

STORY APP DETAILS• Discovered potential users through initial

network as well as through Twitter advanced search keyword analysis.

• Once identified, we scraped what and how they shared. Users flagged to have similar interests in our product were engaged through questions and potentially featured on our app home page.

• We engaged users by helping answer questions on Twitter that related to the brands core values/vision.

• Instagram was utilized to engage our artistic/story teller following. It was a mix of interests from followers, as well as product updates and videos. It was also helpful in conversion as many power influencers seek solace on Instagram.

STORY APP RESULTS

• Increased app downloads by 152%

• Increased Facebook reach by 3,123% with zero ad spend and increased engagement from .3% to 18%.

• Increased Twitter reach by 518% and followers by 54%.

• Increased Instagram engagement by 312%.