Treating you like business royalty

“Everyone has an invisible sign hanging around their neck saying, ‘Make me feel important.’ Never forget this message when working with people.”

Mary Kay Ash

CROWNE ROYALTY

● Problem Summary

● Insights

● Solution

● Strategy

● Tactics and Executions

AGENDAAGENDA

THE CHALLENGE

SEA OF SAMENESS

STAND OUT

Value Connectivity & Technology

Easily manage travel

THE VETERAN

WIDE-EYED & ANXIOUS

Nervous navigating

Inexperienced

ROAD-WEARY

Reluctant to travel

Heavy tech users

5 Types of Business Travelers

PASSIONATE-HIGH TECH

NEW RECRUITS

Want to share experiences

Eager to explore

THE STRIVER MINDSET

Give me things to make me productive

I want to make the most out of every

minute

I want to be able to stay in the

zone

I want someone to get me

HOW ARE WE GOING TO STAND OUT?

OUR SOLUTION

CROWNE ROYALTY

“Treating our guests like business royalty”

OUR SOLUTION

Incorporating the Always On platform, Crowne Royalty provides personalization for a

seamless and unique experience while traveling.

PREFER PERSONALIZATION

What if we knew each guests’ unique preferences and were able to provide that to them every single stay no matter where they go?

OVERCOMING THE SEA OF SAMENESS

STRATEGIES● Customizable options for guests’ stay● Consistently deliver unique experience

TACTICSWith enhancements provided by Always On platform

BUDGETWebsite development, Mobile device tailoring 40%IHG Rewards integration

Social Media content development(email, twitter, facebook, LinkedIn) 20%

UBER partnership 15%

Starbucks partnership 15%

Startup investment 10%

Over half content consumption comes

from MOBILE

Dollars spent

=Rewards

point

#FUELON

#FUELON

#FUELON

OBJECTIVES● Make travel experience seamless● Improve brand sentiment● Increase RevPAR

QUESTIONS?