crowdfunding made easy conference, may 31, 2012, slc
DESCRIPTION
Keynote presentation for inaugural Crowdfunding Made Easy conference, May 31, 2012, Salt Lake City, from Alan E. Hall, speaker, author, investor, HBR and Forbes columnist - courtesy of CfPATRANSCRIPT
Getting Your Idea Funded
by Alan E. HallAngel and Venture Capitalist
By PresenterMedia.com
ON
TAR
GET
How will the money be spent?
Key Initial Questions for Entrepreneurs
How much money is needed?
Why is the money needed?
What will be the results?
Are you willing to give some ownership?
Can you pay back a loan?
What you should know.
ON
TAR
GET
Crowd funding
Funding Sources
Self
Family and friends
Angels
Banks and credit union – SBA loans
Private Equity FundsStrategic partnerIPOs
Match needs and growth
ON
TAR
GET
Funding amount
Investor Issues
Harvest –great return on investment
Ownership
Growth
Mitigated risks
Great companyValue add beyond money invested
Make money.
VALUE-ADDED INVESTMENT MODEL
HIGH GROWTH COMPANY EVOLUTIONCapitalization
SALESVALUE-ADD
Governance
Social capital
Strategic guidanceREV
EN
UE
Discovering new market segments
Expanding product distribution
Developing product extensions
TRADITIONAL INVESTOR VALUE-ADD
Improving sales execution
COMPANY GROWTH
Revenue Development Process
3
ON
TAR
GET
Major Due Diligence Questions
Management
Financials
Customers
Competition
Sales
Processes
Culture
Products/services
Financing
Valuation
Ownership
Exit
ON
TAR
GET
Questions
Management
1.Knowledge of industry2.Relevant experience3.Teachable
Financial
1.Revenues2.Margins3.Cost control4.Profits
ON
TAR
GET
Questions
Customers
1.Size of market2.Buyers3.Sales cycle4.Adoption rate
Competition
1.Number of competitors2.Market penetration3.SWOT
ON
TAR
GET
Questions
Sales
1.Routes to customers; direct, OEM or channel
2.Sales executive and team3.Experience and knowledge
Processes
1.Documented steps to follow?
2.Compliance3.Procedures, measurement
ON
TAR
GET
Questions
Culture
1.Behaviors2.Values3.Known and followed
Products/technology
1.Meets and exceeds customers’ needs
2.Intellectual property3.Road map4.Innovation5.Competitive
ON
TAR
GET
Questions
FINANCING 1. Sources of money, bank, investors, VCs2. Money needed for what, deficit, growth3. How much and when?
VALUATIONS1. Pre-money and post money2. Comparables3. Negotiation
ON
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Questions
Ownership Percentages
1.Variations, minority or control
2.Stages of company growth1.Idea2.Prototype3.Pre-sale4.Sales5.Profitable
Exit/Harvest
1.When?2.Expected multiple and IRR3.Involvement4.M&A or IPO
1.Great ideas have no value until
commercialized.
2. Its all about revenue and profit.
3. Experienced management is critical
7. It takes twice as long and twice as much money.
8. Invest in lots of companies to play the odds.
Lessons Learned
4. There must be customers who will buy.
5. Execution is the key.
6. Deal with honest people.
ON
TAR
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QUESTIONS AND ANSWERS
Thank you.