crowdfunding in 27 easy steps

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Crowdfunding in 27 Easy Steps

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Page 1: Crowdfunding in 27 Easy Steps

Crowdfunding in 27 Easy Steps

Page 2: Crowdfunding in 27 Easy Steps

HELLOI’m Jordan WeismanCEO Harebrained Schemes www.harebrained-schemes.com@webeharebrained

Page 3: Crowdfunding in 27 Easy Steps

Vision, Clarity, & ConfidenceDon’t shoot for the stars if you’re only trying

to get over the hedge.

Page 4: Crowdfunding in 27 Easy Steps

Vision, Clarity, and Confidence

✘ INSPIRE the audience with your VISION

✘ ILLUSTRATE your VISION with CLARITY

✘ BUILD CONFIDENCE that you can realize your Vision

Page 5: Crowdfunding in 27 Easy Steps

Know What You’re BuildingDon’t go into this half-cocked.

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Page 6: Crowdfunding in 27 Easy Steps

Know What You’re Building

✘ Research✗ Have you done this before?✗ Have you researched others who have?

✘ Budget Development Carefully✗ No going back to “the well”✗ Your reputation is on the line

✘ Budget Publishing Carefully✗ Marketing & PR✗ Distribution Costs

Page 7: Crowdfunding in 27 Easy Steps

People will only “invest” in your vision AFTER YOU

have invested in it.

Page 8: Crowdfunding in 27 Easy Steps

Campaign PlanningStudy those that have gone before

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Page 9: Crowdfunding in 27 Easy Steps

Campaign Planning

Research Similar Crowdfunding Projects✘ What funding ranges worked?✘ What reward prices worked?

✗ Graph the revenue per price point✘ What reward items / content worked?✘ What social missions worked?✘ What social rewards worked?

Page 10: Crowdfunding in 27 Easy Steps

Campaign Planning

Understanding Cost Of Goods✘ Digital Distribution

✗ PC - Costs of fulfilment✗ Mobile - Watch out for iOS costs

✘ Design and Sourcing✗ Everything you do takes time away from your Game

✘ COG Challenges✗ Low volume manufacturing = high unit costs✗ More reward items = lower production per item

Page 11: Crowdfunding in 27 Easy Steps

Three Horsemen of the Crowdfunding Apocalypse

Picking, Packing, & Shipping

Page 12: Crowdfunding in 27 Easy Steps

The PitchKISS

Keep Is Simple (or you're the one that is) Stupid

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Page 13: Crowdfunding in 27 Easy Steps

The Pitch

Vision, Clarity, & Confidence ✘ Hierarchy of Information

✗ Video✗ Graphics✗ Text✗ FAQ

✘ Video should be Professional but PERSONAL✗ Don’t overproduce it.

Page 14: Crowdfunding in 27 Easy Steps

The Arc of a CampaignThis isn’t a sprint - it’s a Marathon

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Page 15: Crowdfunding in 27 Easy Steps

First 48 Hours

Last 48 Hours

26 days of hell33%

47%

20%

Page 16: Crowdfunding in 27 Easy Steps

The First 48 Hours

You Must Open with a BANG✘ You need to BUILD an audience BEFORE launching

✗ Go live where they live - they need to know you✗ Share with them your vision beforehand✗ Get them psyched to be there on day one

✘ You need to MARKET your Crowdfunding✗ Use Social Media Missions to spread the word✗ Network with other Crowdfunders, Press, & Platforms

Page 17: Crowdfunding in 27 Easy Steps

The 26 Days of Hell

Keep the Energy UP✘ Connect with the audience

✗ Answer questions - promptly✗ Say thank you - personally✗ Participate in the dialog - constantly

✘ Schedule exciting new updates - Regularly

✘ Create activities to keep the audience engaged

Page 18: Crowdfunding in 27 Easy Steps

The Fourth Horsemen of the Crowdfunding Apocalypse

STRETCH GOALS

Page 19: Crowdfunding in 27 Easy Steps

The Last 48 Hours

Amp UP the Energy✘ Kickstarter’s 48 Hour Email

✘ Hold something EXCITING to be revealed

✘ Now it's a SPRINT - go to FULL COURT PRESS

Page 20: Crowdfunding in 27 Easy Steps

The Costs of CrowdfundingThere is no such thing as FREE MONEY

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Page 21: Crowdfunding in 27 Easy Steps

The Costs of Crowdfunding

✘ Platform & Credit Card = 10%

✘ COGs & The Three Horsemen = 15 to 20%

✘ Community Management✗ During Campaign✗ During Development

✘ Taxes

✘ Early adopters Already Bought

Page 22: Crowdfunding in 27 Easy Steps

THANKSJordan WeismanCEO Harebrained Schemes www.harebrained-schemes.com@webeharebrained