cross selling made easy: adding new revenue streams to

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Cross Selling Made Easy: Adding new revenue streams to your Security Business


Webinar Series

Cross Selling Made Easy: Adding New Revenue Streams To Your Security Business

Selling the Switch: Positioning WatchGuard Endpoint Security Against The Competition

Sep 16, 2021 15:00 CEST / 14:00 BST(Session 3)

Be In It To Win It: Why You Should Be Selling WatchGuard Endpoint Solutions

Selling the Switch: Positioning WatchGuard EPDR Against The Competition

Sep 23, 2021 15:00 CEST / 14:00 BST(Session 4)

Recorded session available.


Rui LopesSenior Technical Evangelist16 years and counting in endpoint and perimeter security. Led pre and post-sales teams across Europe and the Americas at Panda Security, driving interest in solutions across multiple verticals and regions. Technology advocate and vision enabler for WatchGuard’s Endpoint Security Zero-Trust approach to protecting business assets and data.

Gianluca Busco ArréVice President, Global Endpoint Sales Acceleration20 years and counting in endpoint and perimeter security. Held executive positions in Panda Security, as VP of Sales and Operations for North America and Country Manager for Italy and Switzerland. Symantec and Sophos were the most recent security vendors before Panda.

About us


Agenda for today

WatchGuard Endpoint Security– WatchGuard Cloud– Single Agent

Cross-selling made easy– No need to rip and replace– Remediation Services and Security Assessment– One-Click Upgrade– Cross-sell with Modules

Modules and use cases: Selling the Value


Endpoint Security in WatchGuard Cloud

Simplify Every Aspect of Security Delivery

NETWORK SECURITY

SECUREWI-FI

MULTI-FACTORAUTHENTICATION

ENDPOINTPROTECTION


Single Agent

SingleLightweight

Agent

WatchGuard EPPEndpoint Protection Plus

WatchGuard EPDRAdaptive Defense 360

Advanced Reporting Tool

Patch Management

Full Encryption

Data Control

SIEMFeeder


Cross Selling Made Easy

WatchGuard EPPPanda EP+

3rd party AV solutions

WatchGuard EPDRPanda AD360

- No extra deployment- Trials always available

MODULES

- Remediation Service- Security Assessment

WatchGuard EPDRPanda AD360


WatchGuard EDRPanda Adaptive Defense

- Full EDR features available no matter which antivirus in use

MODULES

- Remediation Service- Security Assessment


No need to rip and replace

Start a 30-day trial in any customer at any time Full EDR feature set on the trial, 100 licenses by default Full remediation features without uninstalling incumbent 3rd

party EPP solution Single agent deployed, easy to convert in full license

WatchGuard EDRPanda Adaptive

Defense


Remediation services In the event of an active malware attack, IT and security teams

are challenged with:– Quickly remediating affected endpoints– Assessing the impact of the infection, determining the extent of the

attack and whether there was a data leak– Unlike other services, you can fully automate the process of restoring

the ability to operate within your customer’s environment.

3rd party AV solutions Adaptive

Defense

Remediation Service

- Advanced Reporting Tool- Patch Management

WatchGuard EDRPanda Adaptive

Defense


Security Assessment Can provide a fast and automated assessment and the most

efficient remediation strategy– Automated detailed reports outlining immediate threats, gaps in your

customer’s environment, cybersecurity plans and outlining issues that may put the installation base at risk of breaches

– Detailed analytics data available to let you address the findings:• resolving a specific issue found• generating further needs• relevant real-time visibility in different areas (software metering, data download

volumes, potentially unwanted applications executed, etc.)


One-Click Upgrade

Upgrade to WatchGuard EPDR at the flip of a switch No need to deploy additional agents, reboot or even restart services Your customers can run a free 30-day upgrade at any point Full EDR features during trial

WatchGuard EPP,Panda EP+

WatchGuard EPDR,Panda AD360


Cross-sell with modules


MODULES: - Advanced Reporting Tool- SIEM Feeder- Patch Management- Full Encryption- Data Control

All modules immediately available for EPDR customers Totally seamless, no additional deployments Free 30-day trials, fully featured Customize a selection of modules according to the customer

and the specific needs

WatchGuard EDR,Panda Adaptive Defense

WatchGuard EPDR,Panda AD360


Modules and use casesSelling the value


Advanced Reporting Tool ART is an intelligence gathering and

compiling service that works with WatchGuard EDR/EPDR

It provides a world of knowledge, far beyond just malware detections

ART delivers real-time, deep insight into the day-to-day behavior of applications, network and users

One full year of data retention It can be used as part of a Security

Assessment Service


Advanced Reporting Tool: Widgets Application control

– Executed applications, most frequently executed applications, Microsoft Office licenses in use, Microsoft Office applications by user

Application monitoring (bandwidth consumption) Shadow Applications executed by machine/user

– Scripting apps executed (PowerShell, windows shell, python, bash) remote access tools, admin tools, OS system tools, Sysinternals utilities, unwanted freeware applications

Security incidents– Malware/PUP/Exploits stats: security indicators or

detailed information Data access control

– Network traffic, User activity (login), bandwidth consumption, data file access


Advanced Reporting Tool: Use Cases Unauthorized software running on a server

– Proactively monitor software execution on managed endpoints– Drill down to relevant data to investigate and remediate– Generate proactive real-time notifications tailored to internal policies or governance requirements


Advanced Reporting Tool: Use Cases “The music streaming abuser”

– Significant data download or upload often indicates abuse of corporate resources– But can also mean failed and repeated application updates OR even malicious activity– Stay ahead of the game with downstream/upstream data volume totals per binary, endpoint, time period


Advanced Reporting Tool: Use Cases Unwanted file sharing, Tor activity and the consequences

– File sharing apps are not a risk “per se” but downloaded material may be copyrighted or outright malicious– Tor traffic indicates the use of exit nodes to hide navigation activity or otherwise evade traffic inspection– Track unwanted freeware activity to keep the customer’s application compliance under control– Monitor and assess. Or plan and execute a higher security posture based on the “usual suspects”: blacklist

applications, implement zero-trust application execution, etc.


Advanced Reporting Tool: Use Cases Real-time geolocation of application sockets

– To minimize attack surface and exfiltration of data, it is critical to take the endpoint perspective to know where outgoing traffic is being sent to

– Monitor outgoing traffic generated by all applications continuously to identify possible data breaches and compromised systems

– Quickly identify abnormal destinations being sent large amounts of data


Advanced Reporting Tool: Other use cases Find out which users have accessed specific computers on the network Identify access to critical data files Monitor script execution Outdated software and potentially vulnerable applications in use Cloud sync application usage …

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Patch Management

Available for EPP, EDR or EPDR. Same agent, same solution Manage OS and 3rd party application vulnerabilities (support

for hundreds of vendors) Address non-security related patches, Service Packs Patch rollback support Plan EoL application cycles Patch inventory, on-demand and scheduled tasks Can be used as part of Security Assessment and

Remediation Services


Patch Management: Use Cases CVE lookup and patch

– Search for specific CVE (Common Vulnerabilities and Exposures) identifier and patch accordingly– We can also help you prioritizing at: https://info.pandasecurity.com/vulnerabilities

https://info.pandasecurity.com/vulnerabilities


Patch Management: Use Cases Deploy Windows 10 upgrades

– We are not strictly about security patching– Load the latest Windows images in cache points and manage seamless Windows major upgrades across managed

endpoints


Full Encryption

Centrally manages BitLocker Available for any base product Report on encryption status Enforce and deploy disk and removable storage encryption

policies Centralized management of recovery keys It’s about compliance. Prove device encryption status with

real-time data


Full Encryption


The differentiators

Unified Security Platform Simplicity Flexibility and

Extensibility

Easy and straightforward to configure, deploy, and

centrally manage

A single agent for a complete range of

products/modules that allow scaling as partners

and customers grow

Zero-Trust App Service

Prevent, detect and respond to known and

unknown advanced threats without added

cost or complexity

A single pane of glass for security delivery & lightweight endpoint

agent


Thank you

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