cross media sc - ghent workgroupgoals of the cross media sc • can we accomplish the same results...
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Cross Media SC Kirk A. Brauch, Adstream BArt Van Looy, Sanoma Media Belgium Co-chairs Cross Media Subcommittee
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What is the Cross Media Subcommittee?
• The committee was formed to investigate the use of PDF in new media (smart phones, tablets, etc) to determine if the GWG should create a series of specifications for the usage of PDF in these media.
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Goals of the Cross Media SC
• Figure out if the GWG should get involved specifications for display media;
• If so, get a sense what’s going on in the publishing world and the problems arising from the lack of PDF specifications for each output channel;
• To analyze the current Cross Media Workflows to define standards and best practices for Cross Media workflows
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Goals of the Cross Media SC
• Can we accomplish the same results for digital publishing workflows as we accomplished in printed workflows;
• Every publisher is trying to figure this out on their own.
• Decide how far to go. We should look beyond PDF: HTML5, XML, e-Pub, NextPub, Ofip, and so on…
• Do not re-invent the wheel but collaborate with others bv. IDEAlliance
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Switch from print vs digital
to print & digital
5
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Real World Examples: • PDF readers on mobile devices do not display the
same PDF image identically − Not only for Static but also for dynamic content − (Didier Haazen VIGC testing results)
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Real World Examples: • CMYK print workflows not flexible enough for
repurposing of content into other output channel − Drawings in CMYK − Export to PNG − Which settings should be used to maintain the best color
matching? (Damiano Viscardi)
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Real World Examples • Visible (white) hairlines • Build up speed of Print PDF is not optimal (to
much anchor points) = optimization PDF needed.
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Every publisher is trying to figure
this out on their own.
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Cross Media Survey Results • “Survey cross platform: enriched content to multiple output channels”
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Cross Media Survey Results
• 25 respondents • 18 respondents said they are repurposing
content with a dedicated PDF • Of those repurposing content, ≈ 50%
said they had problems and the other 50% said no issues
• Authoring tools run the gamut from Adobe (Indesign) to Woodwing Puzzleflow and even custom software.
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Cross Media Survey Results
• 12 Respondents felt PDF was not the right format for cross media publishing
• 15 respondents said they do not use metadata in the PDF
• 14 respondents said there is no need for a cross media job ticket
• 8 respondents mentioned the SC should be involved in other areas like XML & ePub, NextPub, Ofib, …
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Relaunch the Survey
• 25 respondents mainly from Europe, only 1 from the USA
• Not a large enough sample to gauge trends and issues
• Specifically target Nord America, then compare with European data to see if the continents are focusing on the same issues.
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Relaunch the Survey
• The estimated time to full fill the survey is approximately 10 min.
• Link: https://adobeformscentral.com/?f=59gL7kEQlMw5ucfF45FZGg
• The survey will be closed by May 31th. • If you have questions, please contact either of the
co-chairs Kirk A. Brauch or BArt Van Looy at the following email addresses − Kirk A. Brauch: [email protected] − BArt Van Looy: [email protected]
•
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Thank You! Questions ?
Bart Van Looy ICT DTP Publishing Project Leader Sanoma Media Belgium http://www.sanomamedia.com E-mail: [email protected] Twitter & Skype: Bartvanlooy
Kirk A. Brauch Business & Technical Manager Adstream http://www.adstream.com E-mail: [email protected] Skype: adstream.kirk.brauch