crocs 2015 investor day presentation

1Crocs Investor DaySeptember 30, 2015

Boston, MA

2Some information provided in this document will be forward-looking, and accordingly, are subject to the Safe Harbor provisions of the federal securities law. These statements include, but are not limited to, statements regarding future revenue and earnings, prospects and product pipeline. We caution you that these statements are subject to a number of risks and uncertainties described in the Risk Factors section on the Company's 2014 report on Form 10-K, filed on March 2, 2015 with the Securities and Exchange Commission. Accordingly, all actual results could differ materially from those described in this presentation. Those viewing this presentation are advised to refer to Crocs' Annual Report on Form 10-K, as well as other documents filed with the SEC for the additional discussions of these risk factors. Crocs is not obligated to update these forward-looking statements to reflect the impact on future events. The Company may refer to certain non-GAAP metrics in this presentation. Explanation of these metrics can be found in the footnotes of this presentation.

Forward Looking Statements

3 Revenue range $270 - $280M

This includes an estimated $4M currency erosion within the quarter

Additionally, expect approximately $6M of shipment holds in China

Q3 Guidance Update

4Objectives for Today

1. Provide an overview of the Company

2. Share our strategy, our initiatives and our progress to date

3. Convey confidence in our expectations for the future

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5Crocs Leadership Team Members Presenting Today

Gregg Ribatt, CEO

Andrew Rees, President

Michelle Poole, SVP Global Product Creation & Merchandising

Terence Reilly, SVP Chief Marketing Officer

Mike Smith, SVP Finance (Interim CFO)

6Agenda

Topic Speaker

Continental Breakfast

Overview Gregg Ribatt, CEO

Crocs Strategy Andrew Rees, President

Product Overview Michelle Poole, SVP Global Product Creation & Merchandising

Break

Marketing Overview Terence Reilly, SVP Chief Marketing Officer

Financial Plans Mike Smith, SVP Finance (Interim CFO)

Recap Gregg Ribatt, CEO

Q&A Crocs Team

Lunch

7OverviewGregg Ribatt, CEO

8Crocs evolution entering 5th distinct phase since inception in 2002

Crocs Annual

Revenue($)

Introduction High growth Cost cuttingDoor growth / international

expansion

Strategic repositioning for sustainable growth

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Crocs today is one of the 10 largest non-athletic footwear brands in the world

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

1,200M

900M

600M

300M

0

9Crocs Is a Democratic Brand With a Broad Consumer Base

One of the 10 largest non-athletic footwear brands in the world

$1B+ annual sales across 90+ countries

Sold more than 55 M pairs last year

Appeals to the whole family

Consumers say Crocs are family oriented

61% of people who own Crocs have kids and 68% are married

Resonates around the world with high brand awareness

High brand awareness in key strategic markets: 76% in the U.S., 73% in the UK, 51% in Germany, 44% in China & Korea, and 68% in Japan

Reaches across broad socioeconomic groups from moderate to high income

Crocs appeals across all income brackets, especially to the large global middle class

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A Unique Brand With Significant Growth Runway

Strong and growing Crocs ownership in casual footwear market Large considerer group with sizeable short-term growth opportunity Huge neutral group that represents significant mid-to-long term growth potential

Rejecters: stated they are not interested in purchasing Crocs brand

Owners / Considerers : ~1/3 of population either already owns or is considering purchasing Crocs in the next year

Neutrals: havent purchased Crocs in past two years, arent considering purchasing in next 12 months but dont reject Crocs brand

12% 18% 51% 19%

Neutrals RejectorsConsiderersOwners

Huge growth opportunity

Brand Strength Monitor: Conducted in US, UK, DE, CN, JP & KR 9,000 participants fielded in June 2015 General market study aligned to census

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Opportunities to Evolve the Business Model

Focus on profitable growth over door expansion

Centralize critical functions

Add talent with industry experience in key functional areas

Focus on sustainable growth and sell-thru

SKU rationalization and globally consistent product range

Compelling product stories supported by powerful marketing

Optimize retail portfolio

Leverage partners in sub-scale international markets

Consistent global brand identity

Elimination of duplicative cost structures

Best-in-class, standard operating procedures

Invest in and leverage talent globally

Executive leadership

Product and Merchandising

Sourcing

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Strategic Repositioning: 3 Phases

Strategy Formulation Transformation Growth Platform

Phase 1 Phase 2 Phase 3

2014 2014/2015 2016 & Beyond

Deep diagnostic

Strategy development

Team enhancements

Phased restructuring

Product repositioning

Integrated marketing

Supply chain redesign

Growth realization

Focus on 6 major markets

Support from best-in-class partners

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Crocs Strategic Priorities

Developing powerful product stories supported with effective marketing

Driving global cohesive brand positioning

Increasing working marketing spend

Enhancing engagement with key wholesale accounts

Gaining greater strategic and economic leverage from our direct-to-consumer assets

Prioritizing investment in larger-scale geographies

Streamlining the cost structure by reducing duplication and complexity across regional offices and the corporate center

Investing to drive Supply Chain effectiveness and reliability

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The team will cover our efforts in greater detail over the course of the morning

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Since June 2014, we have added significant experience in senior leadership across the organization

Name Title Experience

Gregg Ribatt CEO 20+ years

Andrew Rees President 20+ years

Michelle Poole SVP Global Product Creation & Merchandising 20+ years

Bob Munroe SVP GM Americas 30+ years

David Thomson SVP GM Asia 25+ years

Mike Smith SVP Finance (Interim CFO) 25+ years

Phil Blake SVP Sourcing 20+ years

Donna Flood SVP CIO 20+ years

BENNETT

BENNETT

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Despite global headwinds, we are beginning to see the results of our efforts

* Constant currency basis

Global Headwinds Results

Strength of U.S. dollar

Operational challenges

Challenges in China

Modest core business growth* in Q2 (excluding closed stores and exited product lines)

DTC comp up 4% in the Americas in Q2 (vs -4% in Q1) and up 6% in EU in Q2 (vs +2% in Q1)

E-Commerce revenues up almost 30% globally* reflecting the benefit of marketing investment and operational improvements

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8+%Annual sales

growth

Low 50sGM%

Low 40sSG&A%

10-12%EBIT

margins

Deliver Top Quartile Industry Performance

Mid-Term Potential of Crocs

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StrategyAndrew Rees, President

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Crocs Strategic Priorities

Developing powerful product stories supported with effective marketing

Driving global cohesive brand positioning

Increasing working marketing spend

Enhancing engagement with key wholesale accounts

Gaining greater strategic and economic leverage from our direct-to-consumer assets

Prioritizing investment in larger-scale geographies

Streamlining the cost structure by reducing duplication and complexity across regional offices and the corporate center

Investing to drive Supply Chain effectiveness and reliability

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2

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Overall Merchandising Strategies for Success

Consistent Global Product Strategy

Re-energize core molded footwear

Develop key casual platforms

Embrace the trends

Extend the Spring-Summer season

Effective SKU & lifecycle management

Consistent comfort delivery and storytelling

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SS16 showing meaningful improvement based on improved product and extended season

Early customer orders support our expectation of high single digits wholesale growth consistent with qualitative feedback from key partners

Fastest wholesale growth coming from Americas and Asia

Encouraging Signs Based on Current SS16 Orders

Expected Full Season Wholesale Growth*

Americas Low double digits

Europe Flat to low single digits

Asia Low double digits

Total High single digits

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* Assumes constant currency

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Marketing Campaign Objectives

Reignite Excitement & Relevance For Crocs

Owners who purchased in past

6 months

Past owners considering

purchase

General population who have stated Crocs consideration or

are neutral

Associate our iconic clog to Crocs brand

Give Consumers Permission To Engage

Establish Crocs As A Modern Meaningful Icon

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Mar