crocs crossmedia
Post on 13-Dec-2014
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Crossmedia campaign idea for Crocs.TRANSCRIPT
- 1.
- 2. GOALS
- Expand to young adults (15-21)
- Collect information from target group
- 3. The ultimate festival shoe
- 4.
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- 6. NEEDS
- People want to fit in
- They have to be trendy and appealing
- Appropriateness
- 7. MEDIA?
- 8.
- 9. +
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