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Project Proposal

On

“ CRM in India”

Prepared by Mr. Atanu Maity

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%or Project Report o& this project email atinfo@readyadeproject!co 

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#a$le of Content

CRM in India...............................................................................................................3

INTRODUCTION:......................................................................................................3

OBJECTIVES:.............................................................................................................4

HYPOTHESIS:............................................................................................................4

METHODOLOGY:.....................................................................................................5

PRIMARY DATA:......................................................................................................5

SECONDARY DATA:................................................................................................5

BIBLIOGRAPHY: ......................................................................................................5

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CRM in India

I&#R'()C#I'&*

'RM is a strategy that &ocuses on building strong relationships with customers

and potential customers &or creating and maintaining a loyal customer base.

'ustomer Relationship Management ('RM) wor*s across all departments to

harmoni+e customer"centric thin*ing. 'ustomer Relationship Management

reduces costs, increases e&&iciency and improves customer satis&action.

-mpel 'ustomer Relationship Management is designed and built &or non"western

business processes and sales culture. Providing access across geographies,

-mpel 'RM can include dealers and channels. ith eb leads and service

integration and M and Mobile access to 'RM data, -mpel 'ustomer

Relationship Management is per&ectly suited &or non"western businesses. 'RM

has been called a strategic tool that combines business processes, technology,

employees and in&ormation across an enterprise to attract and retain pro&itablecustomers. %or companies that use 'RM and those that plan to, it is important to

understand that 'RM technology has developed, evolved and matured over the

years. -t is now a reliable process that combines business and technology to

power a customer"&ocused organisation. -t0s very hard to run a success&ul

business without a strong &ocus on 'RM. A&ter all, it0s all about the customer.

uccess&ul 'RM involves many di&&erent areas o& your company, starting with

sales, o& course. 1ut also various other customer"&acing areas, li*e mar*eting

and customer service.

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'B,EC#I-ES*

he current study was aimed at determining the approach being adopted by

businesses in -ndia &or relationship mar*eting.

.P'#.ESIS*

3. he 'RM is used by the di&&erent companies

2. 4very company has its own 'RM depending on their need 5 re6uirements

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ME#.'(''G*

tudy is going to be conducted in the district o& Mumbai in Maharashtra.

PRIMAR (A#A*

 A 6uestionnaire survey will be conducted &or the purpose o& the study. he study

is based on primary as well as secondary data. Primary data will be collected

&rom a sample o& 78 respondents o& Mumbai district chosen using non"probability

 judgment sampling and using a structured 6uestionnaire.

SEC'&(AR (A#A*

econdary data is the data, which is already in e9istence. -t will be collected

mainly through internet and some help will also be ta*en &rom boo*s and articles.

econdary sources o& data will include publication o& el& elp ;roups, <ournals

and Periodicals.

BIBI'GRAP.*

3. http://www.impelcrm.in/=nw>;oogleAdordsearch5*w>'RM?2!in

?2!india5ad>8@!328!75site>5gclid>'Bmn*"C7j6c'%DEFAod&adw  

2. http://www.decisioncra&t.com/dmdirect/pd&/crmstatus.pd&