CRI SIS PR

aura-pr.com

What are plans? No

plans means you're less

likely to knowa crisis is about

to hit...

From disgruntled staff to terrorist attacks, a crisis situation is unplanned and stops the flow of business, costing money and often having a long-term affect.

Having a crisis PR strategy in place provides an action plan, tried and tested, based on the risks to your business.

The same can be applied when carrying out a business deal, considering leaks, any underhand techniques and most importantly everyone the deal can affect.

The investment is worth it if it protects your brand reputation and bottom line...

What is your plan to protect your reputation & inform all your different audiences?

Unplanned events can throw

your business into chaos...

The war room - where the core team meets to discuss, action and manage the situation

@AuraPR

My name is Laura Sutherland and I am a Chartered PR consultant.

My experience in crisis PR ranges from mergers and acquisitions to road safety and major events to Director reputation, spanning over 17 years.

I work closely with clients and their teams and I develop strategies and plans which are informed by each unique business, including location, audience, media and influencers.

Using risk assessments, scenario planning and training, clients are left feeling confident in their actions should a crisis hit.

When a crisis hits, citizen journalists often take to social media and if you don't have a plan in place, it can spiral out of control in a matter of minutes.

Journalists may phone for a comment, your stakeholders and shareholders could be up in arms and your staff will be left scared.

Instilling confidence and trust is essential. Acting quickly and ethically is paramount. A crisis PR plan will address all of this and more.

Make 2018 the year you

plan ahead. manage

your brand and your

bottom line...

aura-pr.com laura@aura-pr.com / +44 7764 936 840

linkedin.com/in/lauramsutherland Tw: @AuraPR