MAKE A DIFFERENCE

I N Y O U R G A M E

ACUSHNET COMPANY

P.O. Box 965 Fairhaven, MA 02719-0965

www.titleist.com

©2016 Acushnet Company

WE WANT YOUR FEEDBACK

Feedback and validation are cornerstones of our success at Titleist. We’d like to invite you to tell us about your Titleist golf ball experience and how your golf ball performs for you. Thank you for helping make Titleist the #1 ball in golf.

w w w. t i t l e i s t . c o m / G o l f B a l l F e e d b a c k

WORLDWIDE PROFESSIONAL TOURS GOLF BALL COUNT

2 3 0 5 9NEAREST COMPETITOR 4 0 8 0

WORLDWIDE PROFESSIONAL TOURS GOLF BALL WINS

1 7 2NEAREST COMPETITOR 3 7

U.S. AMATEUR CHAMPIONSHIP® BALL COUNT

2 3 4NEAREST COMPETITOR 4 0

U.S. WOMEN’S AMATEUR CHAMPIONSHIP® BALL COUNT

1 3 5NEAREST COMPETITOR 9

Source: Darrell Survey, Sports Marketing Surveys Inc. Based on 2015 results through 11/23/15.

THE DIFFERENCE BETWEEN A GOLF BALLAND THE #1 BALL IN GOLF

At Titleist, we know all golfers

want the same thing from their golf

ball: Performance. For more than

80 years, Titleist has sought to

deliver the world’s best performing

golf bal ls . As a result , more

players of all skill levels trust the

performance of Titleist golf balls

over any other ball in the world.

For a closer look at what goes

into designing, manufacturing,

and testing the #1 ball in golf,

please visit us at:

www.titleist.com/difference

PUTTS

SCORING SHOTS

DRIVES

IF YOU SHOOT 70

IF YOU SHOOT 85

IF YOU SHOOT 100

SHOTS PER ROUND BASED

ON AVERAGE SCORE

GOLF BALL FITTING BENEFITS EVERY

PLAYER

The golf ball is the only piece of

equipment you use on every shot.

Yet, many players are unaware of

the importance of playing a golf

ball that is fit for their game.

There are many game-changing

performance and quality differences

between golf ball brands and their

various models, especially on shots

into and around the green. These

differences help golfers of all ages

and abilities play their best and

shoot lower scores.

When you use a Titleist golf ball that

is properly fit to your game, and

play the same model every round,

it places you on the path to a more

consistent game and lower scores.

THE “SCORING SHOTS”

The key to playing your best and

lowering your score is improving

your performance on what we call

the “scoring shots.” These consist

of your approach shots, pitches,

and chips.

All Titleist golf balls are designed

to provide exceptional distance

off the tee, with all of our models

measuring within 4-6 yards of each

other. While driver distance is

important, golfers typically hit only

14 drives per round, and therefore

gaining a few extra yards off the

tee is not game-changing.

We prioritize fitting players into

golf balls that will optimize their

performance on the scoring shots.

Pros and amateurs alike shoot lower

scores when they save shots into

and around the green.

T H E PAT H T OL O W E R S C O R E S

On the scoring shots, the difference in spin rate between models is significant and game-changing. When tested, the difference in spin rate can be greater than 1500 RPMs between models, with Pro V1 and Pro V1x providing the best spin on the scoring shots for all golfers.

SHORT GAME SPINSHORT GAME SPIN

Off the tee, all Titleist golf balls offer low spin, and when tested with a driver there is less than a 500 RPM difference between all models.

Off the tee, all Titleist golf balls offer low spin, and when tested with a driver there is less than a 500 RPM difference between all models.

DRIVER SPIN

THE IMPORTANCE OF SPIN

Every shot you hit imparts spin

on the golf ball. On longer shots

– with your driver, fairway metals,

and hybrids – golfers want lower

spin as it contributes to longer,

straighter shots.

On the scoring shots, golfers need

more spin to provide increased

stopping power and greater overall

control. Playing a golf ball that

provides more short game spin

allows you to hit shots closer to the

hole more frequently, ultimately

leading to lower scores.

PRO V1

PRO V1X

NXT TOUR

NXT TOUR S

VELOCITY

DT TruSoft

PRO V1

PRO V1X

NXT TOUR

NXT TOUR S

VELOCITY

DT TruSoft

A M A T E U R S

15%

12 ft

40%

6 ft

75%

3 ft

P R O F E S S I O N A L S

30%

12 ft

50%

6 ft

90%

3 ft

PERCENTAGE OF PUTTS HOLED

FROM EACH DISTANCE

T H E S H O R T E R Y O U R P U T T

THE MORE OFTEN Y O U M A K E I T

One key to shooting lower scores

is to make more putts. Playing a

golf ball that provides more spin

and improved performance in the

short game can make it easier

to hit shots closer to your target,

leaving you with consistently shorter

putts. The percentages speak for

themselves: shorter putts are holed

far more often at every skill level.

0 5 10 15

Titleist PRO V1

Pro V1 at 130 mph Ball Speed, 2900 RPM, Launch angle 12.5°

DISTANCE ADVANTAGE (YARDS)

DRIVER DISTANCE AT AMATEUR SWING SPEED

Titleist PRO V1

Competitor B

Competitor D

Competitor E

Competitor C

HIGH SWING SPEED DRIVER

LOW SWING SPEED DRIVER

High speed photography shows that the difference in ball compression at widely varied swing speeds is virtually indistinguishable.

Competitor A

D O N ’ T B E L I E V E T H E H Y P E

Golf balls that are marketed for

“amateur swing speeds” don’t

deliver on their promise of more

distance. Pro V1 and Pro V1x

deliver distance that is as long

or longer than competitive golf

balls positioned for amateurs.

THE ROLE OF COMPRESSION

Some golfers tell us they don’t

compress the ball enough to play

a Pro V1 or Pro V1x. This simply

isn’t true. There is no performance

benefit associated with choosing

a ball with a specific compression

to match your swing speed.

Compression is solely a test of

the relative softness of a golf

ball, and a golfer that has a “feel”

preference for a softer ball may

prefer a lower compression ball.

Pro V1 and Pro V1x deliver exceptional distance, superior short game performance, and extraordinary feel characteristics for every golfer, at every swing speed, and on every type of shot.

DRIVER97mph SWING SPEED

6-IRON 83mph SWING SPEED

PITCHING WEDGE 68mph SWING SPEED

30 YARD PITCH SHOT 24mph SWING SPEED

SAME PLAYER.DIFFERENT SHOTS.

DIFFERENT SPEEDS.

UNDERSTANDING SWING SPEED

Many golfers are mistakenly led

to believe they should be fit for

a golf ball based solely on their

driver swing speed. This is a

flawed approach.

YOU HAVE MANY SWING SPEEDS

When we ask golfers what their

swing speed is, they typically

tell us their driver swing speed.

The truth is, every golfer has

many different swing speeds,

not just one. Golfers utilize a

wide range of swing speeds to

execute the vast array of shots

that are required in every round,

and the golf ball must perform

with every club, at every speed,

on every shot.

E V E R Y S H O T C O U N T S

Most golfers will only hit their

driver 14 times in a round. The

majority of shots played by every

golfer are shots into and around

the green. Concentrating on

driver speed alone deprives a

golfer of the opportunity to be

fit for a ball that provides total

performance on every shot.

C L E A R I N GT H E A I R

At Titleist, we utilize our Tour-

validated “Green-to-Tee” approach to

golf ball fitting that successfully fits

players of all abilities, from the world’s

best to high handicap amateurs.

All Titleist golf balls are designed and

manufactured to be exceptionally

long off the tee, so when fitting

golfers we start at the green and

work back to the tee.

Being fit to a golf ball that will improve

your performance on your scoring

shots into and around the green is

the key to shooting lower scores.

THE TITLEIST APPROACHTO GOLF BALL FITTING

At Titleist, we utilize our Tour-

validated “Green-to-Tee” approach to

golf ball fitting that successfully fits

players of all abilities, from the world’s

best to high handicap amateurs.

All Titleist golf balls are designed and

manufactured to be exceptionally

long off the tee, so when fitting

golfers we start at the green and

work back to the tee.

Being fit to a ball that will improve

your performance on your scoring

shots into and around the green is

the key to shooting lower scores.

GAME ASSESSMENT

AND GOLF BALL SELECTION

STEP 1

Titleist golf ball fitting begins

with looking at your performance

objectives and personal preferences.

There are three easy ways for you

to accomplish this first step:

› Attend a regional Titleist mobile

golf ball fitting event.

› Have a conversation about Titleist

golf ball fitting with your local

golf professional.

› Use our online selection tool at:

www.titleist.com/ballfitting.

At the conclusion of Step 1, you’ll

be provided with a recommended

and alternative Titleist golf ball

to use as you begin Step 2: On

Course Evaluation.

GREEN-TO-TEE ON COURSE EVALUATION

STEP 2

The Titleist Green-to-Tee fitting

process involves an evaluation of

all shots on the golf course, with

the greatest emphasis placed on

shots into and around the green.

These account for the majority of

shots in your round. The golf ball

that performs best on these shots

is your key to lower scores.

SIDE-BY-SIDE COMPARISON

› Take the recommended and

alternative golf balls (and the golf

ball you played most often prior

to being fit) to the golf course.

Evaluate their performance side-

by-side for all of the described

shots using the Evaluation

Scorecard, which can be found

at the end of this brochure.

Evaluating the golf balls side-by-

side is the best way to experience

the performance differences

between models.

SHORT GAME EVALUATION

› Begin by evaluating the golf

balls around the green by hitting

several chips, pitches, and bunker

shots. Note each ball’s control,

trajectory, and spin on these

important shots.

WEDGE AND SHORT IRON EVALUATION

› Next, hit some partial wedge, full

wedge, and short iron approach

shots, evaluating the golf balls on

these shots using the same criteria.

LONG GAME EVALUATION

› Then, hit several long irons,

hybrids, and fairway metals. Assess

your control and consistency on

these shots, i.e., your ability to

hold the green.

DRIVER EVALUATION

› Final ly, hit your driver to

determine which ball performs

the best from the tee.

SCORECARD REVIEW

› Review your scorecard to

determine which golf ball is the

best fit for your game.

PUTTING YOUR NEW BALL

IN PLAY

STEP 3

CONSISTENCY MATTERS

Now you’re ready to experience

how your newly fit ball performs

under fire. While the improved

performance will be clear, it gets

even better and here’s why: Trust.

As you experience the same

high level of performance and

consistency, shot after shot, your

confidence grows. You are able to

trust that when you hit a shot well,

your Titleist golf ball will react just

the way you want and expect it to,

every time.

With the knowledge that you are

now playing the best ball for your

game, commit to playing that ball

exclusively. Using the same model

golf ball on every shot of every

round eliminates performance

variation, builds confidence and

consistency, and ultimately results

in you shooting lower scores.

GAME-CHANGING PERFORMANCE,

PERSONAL PREFERENCE

Titleist Pro V1 and Pro V1x provide

total performance to golfers of

every skill level. If you prioritize

total performance, we recommend

Pro V1 and Pro V1x.

Some golfers ask us, “Then, why are

there other golf balls in the Titleist

product line?” While all golfers

want performance, individual

“preferences” can play a role in

determining your final selection.

Feel, color, appearance (play

numbers or markings), durability,

and price are all examples of

various player preferences.

If preference factors into your

selection process, NXT Tour,

NXT Tour S, Velocity, and

DT TruSoft are Titleist golf balls

designed specifically to meet

the complete range of players’

personal preferences.

Larger centerdual core engine

Soft, fast Fusablend® cover A.I.M. (Alignment Integrated Marking)™ sidestamp

Spherically-tiled 302 octahedral dimple design

Reformulated softer compression core

Softer Fusablend® cover A.I.M. (Alignment Integrated Marking)™ sidestamp

Spherically-tiled 302 octahedral dimple design

The Titleist NXT Tour golf ball is a high

performance ball delivering low driver and

long iron spin for outstanding distance along

with excellent shot stopping control.

The Titleist NXT Tour S golf ball delivers

the same high performance characteristics as

NXT Tour with significantly softer feel.

The Titleist Pro V1x golf ball features the

same best in class performance benefits as Pro V1

with higher launch, lower long game spin,

and a slightly firmer feel.

The Titleist Pro V1 golf ball provides total

performance and offers the ultimate combination

of exceptional distance, the best short game

spin and control, and very soft feel.

Soft compression ZG process core

Responsive ionomeric casing layer

Soft Urethane Elastomer™ cover system

A.I.M. (Alignment Integrated Marking)™ sidestamp

Responsive ionomeric casing layer

A.I.M. (Alignment Integrated Marking)™ sidestamp

High velocity ZG process dual core

Soft Urethane Elastomer™ cover system

Spherically-tiled352 tetrahedraldimple design

Spherically-tiled328 tetrahedraldimple design

PRODUCT COMPARISON

SHORT GAME CONTROL BEST BEST

DISTANCE LONG LONGER

FEEL SOFTER SOFT

DRIVER SPIN LOW LOWER

FLIGHT MID HIGH

PRODUCT COMPARISON

SHORT GAME CONTROL EXCELLENT EXCELLENT

DRIVER DISTANCE LONGER LONG

FEEL SOFT SOFTER

FLIGHT HIGH MID

The Titleist Velocity golf ball delivers fast initial

ball speed on all full swing shots for explosive

distance while providing playable feel

in the short game.

The Titleist DT TruSoft golf ball provides the

softest compression feel while delivering

impressive distance and reliable

short game playability.

TRULY SOFT FEEL ON EVERY SHOT.

The new Titleist DT TruSoft golf ball provides

exceptionally soft feel on every shot. Titleist

R&D engineered a new core and cover

formulation that delivers very low spin in the

long game for impressive distance along with

short game playability. DT TruSoft technology

results in the best combination of very

soft compression feel and the consistent

performance you expect from Titleist.

POWERED FOR DISTANCE

The new Velocity golf ball is reengineered with

its largest and fastest core yet. The advanced

LSX core is the engine that powers Velocity

with high ball speed providing more distance

on every shot. The low spin construction and

328 dimples in a spherically-tiled tetrahedral

design produce a soaring trajectory for

remarkable carry and roll. The new Velocity

delivers commanding distance and even more

playable feel.

Spherically-tiled 328 tetrahedral dimple design

Larger andfaster LSX core technology

A.I.M. (Alignment Integrated Marking)™ sidestamp

Thinner NAZ2

cover formulation

Spherically-tiled 376 tetrahedral dimple design

Fast, very lowcompression core

A.I.M. (Alignment Integrated Marking)™ sidestamp

Our softest pureionomer cover

Now that you’ve narrowed your selection, note the golf balls in the space provided to the right and use the following steps to determine which ball is best for your game.

RECOMMENDED TITLEIST BALL

ALTERNATIVE T ITLEIST BALL

OTHER BALL

(SELECT YOUR PREFERENCE BELOW)

CO

MPA

RE Then, hit full shots with a MID-IRON.

Begin with several different SHORT GAME shots.

Finally, hit tee shots with your DRIVER.

Next, hit full shots with a SHORT IRON.

Continue and hit full shots with HYBRIDS/ FAIRWAY METALS.

Do you have a specific FEEL preference?

SHORT GAME

SHORT IRONS

MID-IRONS

HYBRID/FAIRWAY METALS

DRIVER

FEEL PREFERENCE

› Score

› Proximity to the pin

› Greens hit

› Fairways hit

› Feel preference

KEY CONSIDERATIONS WHEN COMPARING:

SHORT GAME SHOTS

FULL SWING SHOTS

DRIVER SWING

SHOTS (TEE)

ON COURSE EVALUATION ZONES

GOLF BALL FITTINGEVALUATION SCORECARD