creel mobile solutions 2015

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1953-2015 CREEL Printing Digital Mobile Solutions

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1953-2015CREEL PrintingDigital Mobile Solutions

CREEL History

Eugene and Sarah CreelFremont Street 1953Las Vegas Strip 19531953: Creel Printing was Established by Eugene and Sarah Creel

1975: Allan Creel Sr. Took Over Operations

1993: First Hantscho Web Press Installed

1996: First Digital to Analog (film) workflow (Screen Taiga) 7 sheets per hr.

1998: First MIS installed (Logic) CiP 3 Ink Data Management

2000: First filmless Digital workflow (60 pph) First CTP Unit: 30 plates per hour Heidelberg Direct Image press Eskofot Copy Dot scanner Acquire Fry & Smith in Costa Mesa, CA

2004: First Goss Sunday M2000 Move into new facility (250,000 sq. ft.) 2nd and 3rd CTP Units: 100 plates per hr Produce first online Digital Edition

2005: First Customer facing file submission and approval portal (Insite, Rampage) Open Coldset (Silver State Division) 4rth CTP Unit Luxel News: 160 plates ph

2007: 2nd Goss Sunday M2000

CREEL HistoryCreel Printing 1975Creel Printing 2004First Goss Sunday M2000: 2004

CREEL History2009: Allan Creel Jr. President of Creel Printing

2009: Dalim Integrated Prepress Workflow with JDF template integration (600-1000 pages ph)

2010: Technique MIS (Replace Logic) Launch Creel Mobile Division (QR Codes, Mobile apps, Native apps) Launch Creel Digital Division (Xerox)

2011: Acquire Digital Lizard (Hayden, Idaho)

2012: Through acquisition, Expand Digital Lizard to Las Vegas Receive G7 Web and Sheetfed Certification Launch iCloud Mobile Media Solutions

2013: Merge two Las Vegas Cold Set Divisions Creating S&S Web.

Provide integrated Ad Management and Virtual Publishing Tools to Customers Create Personalized print products combining offset and digital components

Expand Mobile Solutions: AR (Augmented Reality) IR Custom Mobile Applications Provide Integrated Content Delivery (SMS)

Las Vegas 2013

Innovative Digital Solutions 2010-2015

Innovative Digital/Mobile Solutions 2010-2015

Mobile Apps (iPhone, Android, Creel Designed) (QR) Codes DRM (Creel hosted on Adobe Content Server) Integrated Cross Media Marketing Campaigns Digital EditionsiPad Applications (Creel Designed custom folio apps, Hosted AWS) HTML 5 Applications (Creel Designed) Virtual Publisher Send My Ad AR (Augmented Reality) Image Recognition Technology Mobile Applications with Geo Location Services

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Secure customer login for file submission and approval

Dialogue view: All pages are viewed, annotated, or approved by the customers production staff, prior to CREEL starting the project.

Flatplan: All pages in the project can be reviewed, moved, changed and updated, prior to approval.

Imposition View: Client can review their impositions to adjust for print conditions.

MeasureApprovalIntuitive:With its intuitive user interface, registered users can easily navigate through projects that require feedback. Selecting a document to open lets users view a high-resolution stream, zoom, annotate and measure densities for approval or rejection.

Uploadmyad.com is Creel Printings branded ad management and preflight tool. The site can be customized for each client and incorporated into their CiPS workflow. Reducing production time and improving ad management capabilities. http://creel.uploadmyad.com

Uploadmyad.com branded sites for customers.

Pages run through a pre-flight check and are then placed into the clients ad directory for future publication placement.

New Technologies

Print is Dead? Print is Changing. 15 years ago it was easy. Advertising dollars were spent on print, TV, and Radio. Today and in the future there will be a paradigm shift to mobile digital technologies.15

CREEL Mobile Digital Technologies

Mobile Web Applications

Since 2011, we have been building mobile websites for Sears, Best Buy and Lowes. The applications are driven from in store QR codes that launch product content and discount information.

Digital Rights Management DRM

CREEL Printing offers Digital Rights Management services to our clients. This service will deliver secure content to a multitude of e-reader devices including the SONY Reader Daily, SONY Pocket, SONY Digital Book, Android, Galaxy Tab, Kindle, Nook, iPad, and iPhone.

Customer Branded folio (DPS) iPad/iPhone and Android Apps Available on the iTunes and Android Marketplace.

Social Media - creelcommunications.com

CREEL Communications.Up to the minute CREEL and industry news.

QR (Quick Response) Codes for MarketingQR codes can be placed on any printed materials, banners, buildings, t-shirts, billboards,and provide additional information about offers, coupons, or any company promotions. QR codes benefit both a consumer and a marketer: consumers can reach the information quickly and marketers can measure the success of their campaigns.

See 2D code, open application Application reads the code using the mobile digital cameraThe CREEL Mobile Experience

Takes the user directly to content related to the specific item

No need to type in long URLs or search by keyword

Specific content is Delivered automatically

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What Code Name Code Placement

Server returns customized content based on data

The Server Collects Actionable User DataWho User ID Age Gender Income Handset typeWhen Time Date

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iCloud Mobile Media with Social Media, Subscription Services and Analytics in PDF and HTML 5 format.

Personalized and targeted e-mail campaigns

Personalized print opportunities that combine the best of both offset and variable digital printing

Thank you.

Virtual Publisher: Cloud Based Publication Production Management integrated

Virtual Publisher: Planning, Advertising Management, Layout and In Design Editorial story linking

PlanningAd ManagementLayout ManagementStory Management

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AR (Augmented Reality) for print to interactive mobile content

There are numerous AR / Image Recognition Technology Companies that have launched in the past 24 months. There will be more as the technology continues to develop. Standardizing the AR Reader applications will also improve the adaptability for the users of the software.

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