credentials 1

A P P A R A T U S M E D I A L A B ] w w w . a p p a r a t u s . i n

Thursday, January 3, 2013

Apparatus Media Labwww.apparatus.in

Incorporation

In June 2003 we incorporated Apparatus with three employees and two projects - Digital brand design and corporate website for Adea and Biocon. Borrowed seats and 800X600

Apparatus Timeline

Our new office

Incorporation

Apparatus Timeline

Expansion and Visibility

Instructional design projects that included an online comic book that teaches export regulations for corporate employees.

A coffee table book and Kingfisher swimsuit calendar print/web increases visibility. Partners with Matrix promoters and presence in Mumbai.

Our new office

Incorporation

Apparatus Timeline

All good things continue and we all go on our second annual junket to make it a ritual.

Apparatus, Bangalore moved to a tree lined studio in Whitefield IT corridor in the outskirts. We still operate out of this charming cottage. It is quite a task keeping the clients off our premises.

Our new office

Incorporation

Big names as clients

We got listed as preferred vendor for digital brand communication and user experience with Yahoo!, Infosys and Dell. It still continues.

We also worked with Titan and Tanishq on brand websites.

Strategic Partnership - Gage, Minneapolis, MN to create online assets for brands.

Apparatus Timeline

Our new office

Incorporation

Apparatus Timeline

New brands and new partners

Brand refresh including a digital strategy on Cottonworld and HDIL add them as long term clients. We are engaged with them on web, social and print till today.

We designed the print and online editions of one of the largest vernacular newspaper in India - Sakshi, Hyderabad. This project earned us a strategic partnership with Garcia Media, Tampa, FL and a mentor - Dr. Mario Garcia.

Sakshi ran on for over two years till 2009.

Our new office

Incorporation

2008Design for new technologies

The arrival of web2.0 and the rebirth of web startups brought us work from valley. The biggest was UGenie.com a bundle deal store that got acquired by Lulu.com.

A team of three from Apparatus were finalists and attended the 24 hour webdesign marathon at Limoge, France.

Apparatus Timeline

New brands and new partners

Brand refresh including a digital strategy on Cottonworld and HDIL add them as long term clients. We are engaged with them on web, social and print till today.

We designed the print and online editions of one of the largest vernacular newspaper in India - Sakshi, Hyderabad. This project earned us a strategic partnership with Garcia Media, Tampa, FL and a mentor - Dr. Mario Garcia.

Sakshi ran on for over two years till 2009.

Our new office

Domestic seems sweeter

Strategically flipped our market to domestic with a strong focus online branding.

The number one online brand communication for real estate and infrastructure firms with HDIL, GMR, Total Environment, UKN and Sobha. This clientele is growing.

Apparatus becomes the come to agency for web startups - Lifeblob, Chakpak, Commonfloor and Myntra.

Social, Mobile and Cloud

Social media strategic partnership with Hodges Digital, Richmond, VA. We strategise, create facebook presence and blogs for large American brands/institutions.

The iOS devices were born and we worked on applications. Garcia Media strategic partnership extends to iPad publishing.

Bloomberg BusinessWeek reporter visits our offices. He features us as a firm to watchout for.

Prerelease partner with Adobe for DPS.

Growth towards full-service

Two applications on iTunes store, Android heats up with an in-car device.

Indian ecommerce seems promising and we start getting projects.New client acquisitions in UK, Italy and USA.

Digital, creative and technology crossroad is a sweet spot in India. Global firms are showing interest and we are not making the first move.

Growth towards full-service

Two applications on iTunes store, Android heats up with an in-car device.

Indian ecommerce seems promising and we start getting projects.New client acquisitions in UK, Italy and USA.

Digital, creative and technology crossroad is a sweet spot in India. Global firms are showing interest and we are not making the first move.

Apparatus today is a full service digital strategy and design firm with deep competencies and an unwavering focus on brand & the user.

Client List

Accenture Innovation LabsBangalore, Ind

Adea SolutionsDallas, TX

Anagram FinanceMumbai, Ind

Bilakhia HoldingsGujarat, Ind

BioconBangalore, Ind

Chakpak.comBangalore, Ind

ConchangoHamden, CT

Content EnablersSaratoga, NY

CottonworldMumbai, Ind

Dell InternationalAustin, TX

eSymmetrixDayton, MD

HDILMumbai, Ind

Holiday IQBangalore, Ind

Hooeey.comBangalore, Ind

Hyderabad Int AirportHyderabad, Ind

HoneywellBangalore, Ind

ICICI BankMumbai, Ind

InfosysBangalore, Ind

IntuitUK, Singapore, India

Kaati ZoneBangalore, Ind

Kotak Mahindra BankMumbai, Ind

Lightsurf-VeriSignBangalore, Ind

MAA FoundationGujarat, Ind

Manthan SystemsBangalore, Ind

Meru NetworksSunnyvale, CA

NokiaHelsinki, Finland

Saakshi NewspaperHyderabad, Ind

Small DevicesBangalore, Ind

Titan IndustriesBangalore, India

TanishqBangalore, India

Total EnvironmentBangalore, Ind

Yahoo!Bangalore, Ind

Case Studies

R e a s o n s t o w o r k w i t h u s

WebsitesA P P A R A T U S M E D I A L A B

C o r p o r a t e W e b s i t e

Structuring organic GROWTHInfosys’ website had organically mushroom-ed into diverse parts. This created an inconsistent structure, navigation and visual design. We consolidated the entire website of over 2500 pages into a singular experience

Project Corporate WebsiteClient Infosys, Bangalore, India.Objective To create a contemporary brand experience through better structure, navigation and expressionScope Architecture, navigation, visual design, communication design

Project Corporate websiteClient Total Environment, IndiaObjective To conceptualize and create a compelling corporate website and develop a cohesive experience online.Scope Information architecture, visual design and site development.

C o p o r a t e w e b s i t e

Inside is outsideIS INSIDETotal Environment is a Bangalore based real estate firm with a high emphasis on design and architecture. Every project has their definitive signature and the website will need to reflect the ethos of the organization at the same time be user friendly.

B r a n d C o m m u n i c a t i o n W e b s i t e

The new jewel in OUR CROWNA jewelry brand that bridges tradition and modernity is up against the family jeweler. It needed a web presence that is elegant and appeals women who bridge history. Apparatus creates a monochrome framework to display design.

Project Tanishq - the brand needed a boost for their web savvy audience. True window shopping.Client Titan Industries, BangaloreObjective To create a brand experience that is elegant and exclusiveScope Information architecture, interaction design and visual design

B r a n d C o m m u n i c a t i o n D e s i g n

C o r p o r a t e w e b s i t e

Real people WALK THE TALKArowana Consulting is a multinational software development company based in Dubai. A niche company playing in the big league needs a website which reflects their true strengths

Project Corporate communication roadmapClient Arowana Consulting, DubaiObjective To create a corporate website and series of corporate collateral reflecting their true outlook Scope Information architecture, interaction design & visual design (Online and Print).

Project Brand and Brand CommunicationClient Sobha, Shanders, LivingWalls and BlueWhaleObjective To conceptualize and create a compelling corporate brand, website and develop a cohesive experience online.Scope Strategy, brand definition, information architecture, visual design and site development.

Development IN PROGRESSApparatus has been working on quite a few real estate and infrastructure clientele in India for over five years. These following work are in progress right now and will be launched soon. This is a quick preview for you to understand our work better.

Project Brand and Brand CommunicationClient Sobha, Shanders, LivingWalls and BlueWhaleObjective To conceptualize and create a compelling corporate brand, website and develop a cohesive experience online.Scope Strategy, brand definition, information architecture, visual design and site development.

Development IN PROGRESSApparatus has been working on quite a few real estate and infrastructure clientele in India for over five years. These following work are in progress right now and will be launched soon. This is a quick preview for you to understand our work better.

ApplicationsA P P A R A T U S M E D I A L A B

P o r t a l a n d S o c i a l N e t w o r k

Autoshoppy is an Online Car Showroom, with comprehensive car catalogue and an intelligent decision support service. It also works as a social networking platform enabling the users to connect and share their experience in this space.

My smartAUTO ASSISTANT

Project User Experience DesignClient Autoshoppy, BangaloreObjective To create a seamless user experience that connects car dealers, buyers, sellers and researchers.Scope Information architecture, interaction design, visual design and site development

B r a n d I d e n t i t y

K n o w l e d g e S o c i a l N e t w o r k

Collating collectiveWISDOMNokia has satellite design studios in Brazil and India. They needed a singular central repository of all project information. This repository can be used to mine data to predict trends and more by the enterprise. Apparatus was commissioned to define and design this product.

Project Product definition and User interface designClient Nokia, Rio De Janeiro / BangaloreObjective To create a usable shared repository of informationScope Brand Identity, information architecture, interaction design and visual design

S o c i a l N e t w o r k

C o r p o r a t e T r a i n i n g C o u r s e w a r e

Do Comics TEACH?International Trade Arms Regulation training is about reading miles of content. Apparatus converted this laborious task into an film noir style comic book experience with a compliance detective called Max Blanca.

ASK MAX!

Project Corporate Training CoursewareClient Content Enablers, Silver Springs, NY.Objective To instructional design and design an engaging courseware for International Trade Arms Regulation.Scope Conceptualization, interaction, visual design and front end engineering.

ASK MAX!

Project Product definition & designClient Total Environment, IndiaObjective To conceptualize, define, design and develop a highly usable product.Scope Solution definition, Information architecture, visual design and tech development.

P r o d u c t D e f i n i t i o n

Building homes FROM YOUR HOMEeBuild is a product from Total Environment which enables home buyers to interact with multiple building templates and customize it to suit their needs. The user can customize the floor plan, electrical layout, furniture layout, choose the finishes, add specific services and see the impact on pricing real time.

eCommerce. Thursday, January 3, 2013

W e b - e C o m m e r c e P o r t a l

Its my big day but don’tGIFT A PINK SHIRTA gift card shopping portal trying to put an end to inappropriate gifting ideas. A well established offline business which needed to translate its offering into a compelling online experience.

Project eCommerce portalClient QwickCilver Technologies, Bangalore, IndiaObjective To define a digital brand. To create a comprehensive digital catalogue and shopping experience through smart information design Scope Naming, Identity, brand design, Information architecture, visual design and ongoing creative support for the portal.

e C o m m e r c e

Play your style ITS COTTONWORLDA fashion brand growing steadily extends its business online with a comfort wear catalogue. This is an extension of the digital strategy which started with brand redesign, web presense, social strategy and now a digital catalogue with state of the art commerce built in.

Play your style ITS COTTONWORLDA fashion brand growing steadily extends its business online with a comfort wear catalogue. This is an extension of the digital strategy which started with brand redesign, web presense, social strategy and now a digital catalogue with state of the art commerce built in.Project eCommerce portalClient CottonWorld, Mumbai, IndiaObjective To create a contemporary brand experience through smart information design Scope Information architecture, interaction design, visual design, brand design and ongoing creative support.

e C o m m e r c e

Buy gear onlineSelect your bat at homeSportsNest is an online sports goods destination. The portal provides you a wide range of options which you can chose from but pay for the one you buy.

Project Sports portalClient SportNest, Bangalore, IndiaObjective To create a compelling shopping experience through smart information design Scope Information architecture, interaction design, visual design, and front end support.

e C o m m e r c e

Buy jewellery onlineNOW GO SPARKLEBluestone is a precious metal retailer with high quality jewellery and accessories. The task is to design an online catalogue which is subtle and puts the ware in the front.

Project eCommerce portalClient Bluestone, Bangalore, IndiaObjective To create a contemporary brand experience through smart information design Scope Information architecture, interaction design, visual design, brand design and ongoing creative support.

e C o m m e r c e

Please print my cardsDELIVER TO MY DESKA self service commerce catalogue where one can design, customize, print and deliver finished print products. Challenge was to govern free user specified design with inbuilt guidelines and rich interaction to build easy customization of any product.

Please print my cardsDELIVER TO MY DESKA self service commerce catalogue where one can design, customize, print and deliver finished print products. Challenge was to govern free user specified design with inbuilt guidelines and rich interaction to build easy customization of any product.Project eCommerce moduleClient HP, Bangalore, IndiaObjective To create a simple customize and print experience through smart information design Scope Information architecture, interaction design, visual design, and integration support.

e C o m m e r c e

Easy accessTO HOME DESIGNCreating a premium online store for high quality home furnishing with access to consumers and businesses

Project eCommerce portalClient Himatsingka Seide Ltd, Bangalore, IndiaObjective To create a portal and experience which is high on design and works in sync with their offline modulesScope Information architecture, interaction design, visual design, and backend development and deployment.

e C o m m e r c e

Thank You!

credentials 1

Documents

ina p p

b w w w

corporate employees

corporate website

online comic book

coffee table book

digital brand communication

borrowed seats