#creativitymp

7/29/2019 #creativitymp

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#creativitymp#creativitymp

Date: 03/20/2013

Analysis of the session '#creativitymp' created with Tweet Category


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Session #creativitymp

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Pictures 82 16 60 22 41

Otros 76 15 55 21 43

Arte Digital 61 12 44 17 29

Gordon Torr 47 9 29 18 30

Creatividad 46 9 40 6 13

Gamificacin 40 8 28 12 16

Positivos 39 8 30 9 25

Ciudades Digitales 36 7 30 6 16

Rest of categories 71 14 54 17 49

Charts

num.

tweets

time

20

09:3220 mar

78

10:40

68

11:47

73

12:55

66

14:02

14

15:10

43

16:17

53

17:25

82

18:32

num.

users

num.

followers

17

0-50

13

50-100

17

100-150

8

150-200

4

200-250

10

250-300

9

300-400

5

400-500

5

500-750

5

750-1000

6

1000-1500

9

1500-5000

1

5000-10000

1

>10000

num.

tweets

per user

num. users

541

112

113

44

115

19>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers



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Pictures

Links

Pictures

Links

Otros

Pictures

Pictures

Otros

Pictures

Otros

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Pictures 82 16 60 22 41 61.103 32.177 2,0 784Otros 76 15 55 21 43 32.782 16.711 1,8 388

Arte Digital 61 12 44 17 29 38.207 13.530 2,1 466

Gordon Torr 47 9 29 18 30 25.286 14.319 1,6 477

Creatividad 46 9 40 6 13 32.380 4.078 3,5 313

Gamificacin 40 8 28 12 16 25.164 7.803 2,5 487

Positivos 39 8 30 9 25 22.508 11.518 1,6 460

Ciudades Digitales 36 7 30 6 16 22.313 7.916 2,2 494

Links 35 7 20 15 28 47.132 29.996 1,2 1.071

Replies 18 4 18 0 9 11.719 3.403 2,0 378

Joa Mena 12 2 11 1 7 6.299 2.231 1,7 318

Networking 3 1 2 1 2 2.107 1.183 1,5 591

Nos Gusta 2 0 2 0 2 1.296 1.296 1,0 648

Checkins 1 0 1 0 1 565 565 1,0 565



4/8

8,5 4,5 2.990

creativitymp

134tweets

Olkua

22tweets

Sheicookie

19tweets

tweets

tweets

ideateca

11.129followers

BlogdeBori

5.290followers

AugmentedAdvert

4.945followers

followers

followers

creativitymp

123.816impressions

AzkueFundazioa

34.260impressions

BlogdeBori

21.160impressions

impressions

impressions

creativitymp

13num. categories

Olkua

9num. categories

BarakaAudiovisu

8num. categories

num. categories

num. categories

Olkua

12num. of RTs

Sheicookie

11num. of RTs

Gauzak_design

6num. of RTs

num. of RTs

num. of RTs

creativitymp

132original tweets

EcoJabimar

17original tweets

BarakaAudiovisu

12original tweets

original tweets

original tweets

642

3

Very low

0 to 10

followers

14

Low

10 to 50

followers

38

Medium-low

50 to 200

followers

28

Medium

200 to 500

followers

10

Medium-high

500 to 1000

followers

15

High

1000 to 5000

followers

2

Very high

>5000

followers



5/8Analysis of the session '#creativitymp' created with Tweet Category

@LanderBalzaLander Balza

Muy interesante el juego para fomentar la creatividad en las empresas

(IDK) de @KIBO_Factory #creativitymp

Cat.: Positivos @despachopopLuis Benito

#creativitymp Adela Lasa de @KIBO_Factory ha presentado un kit

para trabajar la creatividad en las empresas. Buena pinta.

Cat.: Positivos

@perikoencisoPeriko Enciso

Empezamos el #creativitymp con la master class de Gordon Torr!

Buena pinta! @creativitymp

Cat.: Positivos @LanderBalzaLander Balza

Alucinando con el European Design Centre y su labor en el ambito

medico con simulaciones y serious gaming. #creativitymp

Cat.: Joa Mena

@creativitympMeeting Point

Llamamiento a la accin de Gordon Torr: "Creemos que otros lo harn

por nosotros, pero TENEMOS QUE TOMAR LA RESPONSABILIDAD"

#creativitymp

Cat.: Gordon Torr @despachopopLuis Benito

Gordon Torr: "Nos vamos a cansar de la comida basura de las redes

sociales" #creativitymp

Cat.: Gordon Torr

@BarakaAudiovisuBaraka

La gamificacion nos permite explorar otras culturas #creativitymp

Cat.: Gamificacin @AzkueFundazioaAzkue Fundazioa

Advergaming zer den azaltzen digute orain Gamification mahai-

inguruan #creativitymp adibide oso onak erakusten ari da Daniel

Gonzalez

Cat.: Gamificacin

@david_bskDavid Lpez

"A falta de dinero imaginacin" #PechaKucha #creativitymp

Cat.: Creatividad @NagoreFashionNagore Garamendi

Si nosotros no cambiamos, las situaciones no cambian #creativitymp

#PechaKucha

Cat.: Creatividad

@LanderDakit

Lander Ugarte

Hablando en el #pechakucha de #creativitymp. Muchos productos

estn evolucionando hasta convertirse en un medio para comunicar

contenidos.

Cat.: Creatividad @LanderBalza

Lander Balza

Liverpool y Nantes como ejemplos de ciudades creativas en las que

Bilbao puede verse reflejada para seguir evolucionamdo #creativitymp

Cat.: Ciudades Digitales

@creativitympMeeting Point

Teknologia digitalek aurrera ateratzeko eredua izan dira Nantes en.

Berrikuntza, sormen eta jasangarritasunerako oinarri #creativitymp

Cat.: Ciudades Digitales @hellojulialeeJulia Lee

Crtica de P. Araujo en torno a la democratizacin de lo digital

"Vivimos en los tiempos de la posibilidad" Poder no es hacer

#creativitymp

Cat.: Arte Digital

@JoanaBeasainJoana Beasain

Stunning #Art and #science creations via @ARTEKLAB at#creativitymp

Cat.: Arte Digital @ARTEKLABARTEKLAB

#creativitymp me encanta : compartir mesa de debate con#hack&fab #socialsound y #PatxiAraujo ... mucho que hablar y

mas que compatir! !!

Cat.: Arte Digital


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Glossary


7/8Analysis of the session '#creativitymp' created with Tweet Category

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

150 which would make a total of 350 impressions of the session.

- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

everyone may have seen the hashtag and users can have other users in common.

- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

by dividing the number of tweets between the number of users who have participated. RTs included.

- Average followers per user: the average number of followers that users of the session have. This figure indicates how

influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

followers by the number of users who have participated.

- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

or the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

right, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

horizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

although a category may have a greater number of tweets that another one, it could have a minor number of impressions

(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

number of RTs.


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ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

impact.

Tweets by category Chart: This chart shows which category has the highest number of total tweets.

Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

worth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included.

Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions.

Most participative users: the ones who participated in more categories.

Most retweeter users: the ones who sent the highest number of RTs.

Most original users: the ones who sent the highest number of original tweets (No RTs).

#creativitymp

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