creativity for free - bbc creativity hub day - mc - jan 2015

save yourself

pronounced “at em see fu” @mcphoofollow now! feel better immediately

creativity for free:

m.c. schraefel

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to improve creativity, reduce threat

here’s why

m.c. schraefel follow @mcphoo

and how - in5 easy steps

works immediately too

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Recognise this space?

follow @mcphoo m.c. schraefelwhat do you see?

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follow @mcphoo

m.c. schraefel

what are the priorities of this normal?

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art work by shaun killen

current normal: the head /brain is where the action is

the body is just inconvenient carrier for brain

(to chairs)

follow @mcphoo m.c. schraefel

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body can have crap food crap rest

crap social engagement crap movement

as long as it gets the brain… from one chair to another?

!

follow @mcphoo

m.c. schraefel

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like these

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and these m.c. schraefel follow @mcphoo

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shaun killen

living, working from the neck up howevermeans dis-ease


like stress fatigue

chronic pain low energy weight gain

fear reduced creativity

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the brain is connected to the body


but here’s the thing:

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paradigm shift

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AND the brain is physical

it requires nutrition, recovery, o2, stimulation, light


just like the rest of the body

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@mcphoo

Recognise this scene? what is the story?

what are the beliefs? Where is the technology?

so what we do to the body !

IMMEDIATELY AFFECTS THE BRAIN under slept

under moved under nourished under socialised under imagined

False Economy false priority false food

and the brain has a big role in creativity, eh? m.c. schraefel, @mcphoo

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@mcphoo

example brain/body connection: threat response

m.c. schraefel, @mcphoo

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@mcphoom.c. schraefel, @mcphoo

reflexive response to flying bat


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threat: we respond. without thought

to protect ourselves

reflex: pre-conscious (startle, panic) - affects brain m.c. schraefel

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automatic threat response: fight, flight, or


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protect the squishy bits

automatic threat response: fight, flight, or


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the science of “protect the squishy bits.”fatigue

stress!pain

threat reflex: PHYSICAL CHEMICAL response


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the science of “protect the squishy bits.”

effects of threat


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when threat is low wide field of view see lots of options


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fatigue

stress!pain



in threat, peripheral vision

narrows; only see the one

salient bit


fight flight or freeze

is a reflex

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fatigue

stress!pain



it is hard to be creative here


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sometimes

it is hard to be creative here

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or here m.c. schraefel follow @mcphoo

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Recognise this posture? m.c. schraefel follow @mcphoo

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recognise this? m.c. schraefel follow @mcphoo

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and this version m.c. schraefel follow @mcphoo

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recognise this?

just taking this position IMMEDIATLEY turns on “in threat: protect” response


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how creative can you be here?

fatigue

stress!pain

m.c. schraefel

PHYSICAL CHEMICAL

let’s test it m.c. schraefel follow @mcphoo

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Go ahead and test it:

crouch down and try to say “i feel wonderful”


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now lets fix this IMMEDIATELY

stand up with arms up and chest and hips out


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Go ahead and test it againthis time, standing up, arms up hips and chest forward

now say “i feel wonderful”


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BRAIN BODY

CONNEXION

REP the RIGHT model - the new paradigm - it’s natural; it’s science

!

you IMMEDIATELY reduce threat, improve performance reflexively

RESPECT

IMMEDIATELY this posture change triggers

the body/brain connection


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reduce threat, improve performance reflexively

IMMEDIATELY restore peripheral field of view

!

more creatvie: because you see a wider set of options


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simple environment

strategy

EVIL INCARNATE

follow @mcphoo

BURN THE

CHAIR

http://tinyurl.com/sitstandwalk

the chair is the wrong normal

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simple environment

strategy

EVIL INCARNATE

follow @mcphoo


BURN THE

CHAIR

the chair is the wrong normal for creativity

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put your own mask

on first

Fundamental and first way to

reduce threat and be

more creative


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@mcphoo

Move Eat Cogitate Engage Sleep

backed by death

in5 tune up

@mcphoo m.c. schraefel

5 paths to put your own

mask on first

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paradigm: tune, rather than

changealign

brain body connexion m.c. schraefel


aside:


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move

inertia/entropy too much

(no recovery)

sweet spot tuning

for YOU Now

(frequency)


change



@mcphoo

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eat

not enough death

too much - disease

(then death)

sweet spot tuning

for YOU Now


change


@mcphoo

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changealign

brain body connexion m.c. schraefel

Move Eat Cogitate Engage Sleep http://www.begin2dig.com/2014/07/why-behaviour-change-must-die-make.html

more on TUNE rather than CHANGE:


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@mcphoo


backed by death

in5 tune up kit


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@mcphooken Froese, ground flow

bare or minimalist footwear (twist test)

M o v e m e n t K i t :

diaphragm breathing practiceJoint by Joint

movement work (pro/ves/vis)

m.c. schraefel, @mcphooin5

vision work

MOVE

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EssentialPer for mance EAT Pract ice Kit

Red Green

EAT m.c. schraefel follow @mcphoo

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@mcphoo

EssentialPer for mance Food Pract ice Kit

Red Green

red: had eyes (or would have) or equivalent in legumes/veg


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@mcphoo

Cognitive Kit for Creative Innovators and Problem Solvers

Keep learning new things - and practice them Languages, instruments, math, structure, challengeStep up to assessment from time to time (take a test)Practice communicating new ideas (teach deeply)


Cogitate

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@mcphoo

Test/ReassessSocial Interaction Kit

ENGAGE


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@mcphoo

Sleep/Recovery/Circadian Kit

Mask Ear Plugs Hours before midnight Cool Room / Socks Orange Specs f.lux

Check: wake up on time without alarm 7.5 hours easliy

sunsprite.com

Sleep

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For creativity:

wear your sunglasses at night m.c. schraefel follow @mcphoo

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not during the day m.c. schraefel follow @mcphoo

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Sleep/Recovery/Circadian Kit Sleep/Recovery/Circadian Kit

metabolism

SleepGet as much

(esp. early morning)

SUN as possible


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can use a SUNSPRITE to see if you have enough

http://instagram.com/p/wQy6ZCJqjU/


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@mcphoo


in5 take aways

@mcphoo

TUNING WORKS

small adjustments for BIG gains

the RIGHT experiments

to explore & discover

performance

m.c. schraefel

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@mcphoo

the brain is part of the body the converse is also true

!

m.c. schraefel, @mcphoo

movie

videotinyurl.com/in5ogilvy pilot

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@mcphoo

tune the brain/body connexionget creativity performance for free - fastMove

Eat Cogitate Engage Sleepm.c. schraefel

@mcphoo

in5

tinyurl.com/in5ogilvy

scenes from

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take away: to be more creative IMMEDIATELY

reduce threat m.c. schraefel follow @mcphoo

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it’s as fast aschanging from protect squishy bitsup

to standing up and reaching up

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works immediately because

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in5 prioritises new BBCthe Brain Body Connection

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@mcphoo

in5 tune up helps you: prioritise YOU first

before the task in order to exceed the task


take away: **you first**

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@mcphoo


put your own mask on first

in5 tune up kit


take away: you first

HOW: the Brain Body Connectionfor immediate, reflexive response

So take advantage of

Use in5 move eat cogitate engage sleep to support BBC and thus reduce threat and thus open up creativity

In threat, can’t be creative: vision narrows too much

Do your in5 first, everything else flows, automatically, from that

Without in5, BBC can’t perform optimally, creatively

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you first - all you’s first

how create an optimal in5 culture?let’s talk m.c. schraefel follow @mcphoo

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creativity for free - bbc creativity hub day - mc - jan 2015

Education

creativity9the brain

head brain

threat responsem

effects of threat

painthreat reflex

mcphoo19the science

mcphoo20the science

mcphoo18the science