2014 Edition

Press conference on 22th of September 2014

1535°C - Creativity Hub, Differdange

The cultural and creative economy is a growing sector of the global econ-omy. Governments and creative sectors across the world are increasingly recognizing its importance as a generator of jobs, wealth and cultural engagement.

At the heart of the creative economy are the cultural and creative indus-tries that lie at the crossroads of arts, culture, business and technology.

The Creative Business Cup (CBC) is a global competition for entrepreneurs from the creative industries. It has been initiated since 2010 by the Center for Cultural and Experience Economy (CKO) in Denmark.

CBC is Supported by the Danish Ministry of Business and Growth, Danish Ministery of Culture and the Global Entrepreneurship Week.

The LuxembourgCreative Business Cup

Initiative

Since 2010 Luxembourg is represented in the European Creative Busi-ness Network through the national business incubator. The core mission of ECBN is to assist creative entrepreneurs to do business and collaborate across Europe.

On the national basis, the Technoport (the national incubator), 1535˚C (Creativity Hub, Differdange), MUDAM (Musée d’Art Moderne Grand-Duc Jean) and Luxinnovation (the National Agency for Innovation and Re-search) are collaborating to foster entrepreneurial incentives within the creative industries.

The Creative Business Cup is an optimal vehicle to promote local creative industry success models at the global level. Such incentives are meant to strengthen a distributed local know how in creative industries with strong implication of entrepreneurs.

An overview of thecreative industries and

interrelated sectors

Generate meaningful interactions across the creative industries

Creative industries impact on Luxembourg- Economic impact

- Support to trade, manufacturing- & service industries

- Creation and support: Cultural identity & heritage

- Branding Luxembourg

National Candidate 2014 - Luxembourg

Muzic Maestro

Learning the Guitar TodayMusic Tablatures or notation are used in all forms of learning today. Imagine if you had to read one of the below items while trying to place your fingers on the guitar. It can be quite complicated & overwhelming as a beginner.

Problematic Learning

Read the notes and try looking at your hands on the guitar. You are focusing on 2 objects at once.

The positioning of the fingers pose a major challenge for beginners.

How Effective are Online Courses?

How do you realize if you are even playing properly?

Feedback - key component of learning

Online courses are not customized and have no interaction with a teacher.

FRETTYA learning experience made easier by following lights

Learning becomes fun and dynamic

The focus is where it really matters, on the guitar

Muzic Maestro

FRETTY - What does it do?A smart textile that is placed directly on the guitar as an aid to learning guitar.

Fretty transforms the music tablature or notes to light patterns on the guitar.

Lights/LEDsFretty records the playing styles and tracks student performance.

Teachers can prepare lessons directly on the device for students to use.

Muzic Maestro - What does it do?

Business Model - Muzic Maestro- Clients: guitar students, teachers and music schools

- Packages: Starting beginner; Intermediate beginner; Independ-ant beginner

- The device will be sold including a basic subscription package

- Extended payable subscription options: Upgraded level of on-line courses; More music for practising; Online courses for prac-tise; remote teaching; sharing guitar playing techniques; etc.

Value proposal to the clients (Students, teachers & music schools)

- Innovative learning experience

- Visual feedback with error identification

- Decreasing “learning curve”

- Combination with mobile application makes it accessible for everyone & everywhere

- Fits every type of guitar (acoustic and electric)

- Teachers can build lessons for the students (open system)

- Price “Muzic Maestro”: EUR 70,-

Sales channels

- Website with online shop

- Professional fairs and a reseller network will be established

Activities of Muzic Maestro

- Design, develop, produce - Sales

Partners

- Distributors/resellers to scale orders.

FRETTYA learning experience made easier by following lights

Learning becomes fun and dynamic

The focus is where it really matters, on the guitar

Muzic Maestro

2014 Edition

Muzic MaestroLuxembourg candidate