creativity for a client
DESCRIPTION
A systems view of how a team creates for a clientTRANSCRIPT
Creating for a sponsor or client
Tudor RickardsMay 2007
The Insight Process
• The team creates insights for a client or sponsor
• The process involves insights drawing on belief systems or platforms of understanding (POUs)
• The team has a collective POU• So does the client …• Insights have to occur in both POUs
The insight system
Client
TM2
TM3
TM1
TM4
POU(team)POU
(client)
Processleader
Context
The role of process facilitator
• The insight process can be chaotic and unstructured
• A ‘formal’ leader both creates and brings control, restricting the creativity of others
• A process facilitator focuses on augmenting the impact of the creativity of others on the client
• A process facilitator can be regarded as a creative leader within the insight system
The insight system
Client
TM2
TM3
TM1
TM4
POU(team)POU
(client)Formalleader
Context
The insight system
Client
TM2
TM3
TM1
TM4
POU(team)POU
(client)
Processleader
Context
InsightFlow