creative thinking.pdf

7/21/2019 Creative Thinking.pdf

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Creativethinking

Creativity vs InnovationKnowledge

We all are creative

Why are we creative?

What limits our creativity

Ex nihilo nihil fit

The creative space

You are creative

© Fabio Arangio - Graphic designer & instructor



Creative thinkingstionnaire

r )

M a s t e r

?Please give your definition of Creativity:

Are Creativity and Innovation the same thing? Yes No

If not, what’s the difference?

Where does the creative idea come from? is it magic?



creativity vs innovation




creativity vs innovation

“think again”

the abilityto give a new interpretation

to somethingwe already know




creativity vs innovationre-interpretation

“new”

the abilityto invent something new

that didn’t exist before




creativity vs innovationre-interpretation

invention




Question no.1:

what does our client need?




Requirement no.1:

knowledgeno matter if you have to re-think in a newcreative way a product or you have tocontribute to create an innovative one,

you better know what you are talking about




no matter if you have to re-think in a newcreative way a product or you have tocontribute to create an innovative one,

you better know what you are talking about

Requirement no.1:

knowledge

study ;-)




listen

inquire

research

understand

describe

explain

simplify

magnify

get information

provide information

F R O M T H E

A D V E R T I S

I N G L E S S

O N




re-thinking the product means that you actuallystart from the product, don’t miss it!

understand the product and all its features andthink about it from a different point of you

mistake no. 1: you innovate instead

don’t miss the product




clientpoint of view

a matter of

point(s) of view

userpoint of view

marketpoint of view

productionpoint of view




we all are creative




why are we creative?




why are we creative?supercompensation




why are we creative?supercompensation

Supercompensation is a phisiologycal feature coded in our genetics,it is what makes us improve in any aspects of our life.

Supercompensation works in a simple way:once we face a new challenge, we don’t only learn how to face it

but we also get ready to an even more complex one.

I believe this is the core of our creative thinking ability.




we all are creative

creativity is a methodthe ability of being creative is an innate skill common to all human being

with no actual distinction

the ability of expressing our creativity may vary thoughwhy?




if I can be creative,

then why I am not?




what limitsour ability of being creative

lack of knowledge

un-creativeenviroment

lack of self-esteem

lack of a method




knowledge

ok, we already got it!inquire, understand etc.




study!




enviromentcreativity needs a creative enviroment

in order to show up

the sons and daughters of artists are likely to become artists themselvesit’s not genetics*

it’s the enviroment you grow up with

* an extensive Danish study revealsthat the adopted child will likely be more similar to the new parents than the biological ones,

it’s not about genetics, it’s about the enviroment we live in




our brain

rightleft




realistic artistic




realisticthe method

science

artisticthe spark

creativity




make your enviroment

creative friendly




self-esteem

creativity needs you to focus on the matternot on you

if you fear whether you will be able to get a good idea or not you are actually not thinking about the idea at all




win your fears

be confidentit will work out ok




method

the creative spark needsa method to light it up

the association of ideas(i.e. brain storming)




be methodic

be active




do something!




do something

because...

ex nihilo nihil fitnothing comes from nothing




creativity is not randomeven if it may seems it isi.e. we are not able to express an absolute random idea or number

any number you “randomly” think of is actually associated to a logical event that happened

ex nihilo nihil fit

nothing comes from nothing




the process of the creative thinking may be too complexto be predictable

but it is still a flow of information and association of ideaselaborated by our brain

creativity is not randomeven if it may seems it is




do somethingso what?

brain stormingindividual bs group bs




what limitsour ability of being creative

lack of knowledge

un-creative

enviroment

lack of

self-esteem

lack of a method


A



An empty page


S ?



Scary?


I i ll ?



Is it really empty?


L k b



Look better...


Y i h h



Yes, right here...





It i iti t b d



It is a space waiting to be arranged


It i iti t b d



It is a space waiting to be arranged


It i ti !



It is a creative space!


Y d t d i !



we all are creative so are you

You need space to design!




empty space

vs negative space




forget “empty” space

empty space is not a term designershould really use




negative spaceas complementary to “positive space”

it is an “active” spaceand part of the design itself

ultimately it is the space that hosts our creativity


GNLES S

O N



F R O M T H E

G RA P H I C

D E S I G N

L E


IGNLE S S

O N



F R O M T H E

G RA P H I C

D E S I G N

L E




one thing you should never forget




you are creative

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