creative portfolio building: using social media for fun and profit
TRANSCRIPT
Using social media for fun and profit
Dr. Gauti Sigthorsson
Creative Portfolio DevelopmentCreative Professions and Digital Arts
There are 23.6 million 4G subscriptions in the UK
At the end of 2013, there were 2.7 million 4G subscriptions
Source: Ofcom, Communications Market 2015
Source: Ofcom, Communications Market 2015
Source: "Burrito", "Sign of the Horns," and 35 other emoji approved in Unicode 8.0. Ars Technica 18 Jun 2015
Persona
It's not being "fake", it's self-presentation
Image: Wikipedia
Per-sonare
From Latin: "sounding through"
Image: Wikipedia
The presentation of self in everyday life
Face-to-face communication
Goffman argues that it's like a theatrical performance
Stage and backstage
The meaning of an interaction hinges on a definition of the situation
Context matters
Who are you on social media?
Where are you?
...and who are you where?
Is "Friends only" the default privacy setting on your Facebook account?
"Obama speechwriter photographed groping Hillary Clinton likeness." LA Times, Dec 5 2008
"Obama speechwriter photographed groping Hillary Clinton likeness." LA Times, Dec 5 2008
Context collapse
The possible audiences online, as distinguished from the limited groups we deal with in everyday face-to-face interactions.
What do / don't you share?
Do you have a content plan?
"I know what I'm doing. I don't want to publish."
- Student in Miriam Sorrentino's session, 29 Sep 2015
Antisocial media?
"Dark social"
"Dark social"Social media sharing and communication invisible to analytics programs and services.
Portfolio / Showcasing
Behance, SlideShare, YouTube, Vimeo, Vine, your blog, etc.
How do people find your stuff?
Analytics
SEO (or, Voodoo, magic, the dark arts)
Connected (linked to by other sites)
Relevant (...to search keywords)
Timely (does "evergreen" content matter?)
Content (contains the search words)
Search Engine Optimization
Clickbait
"You won't believe what this lecturer said to a roomful of students "
"15 Celebrities Who Died and You Did Not Notice "
From Buzzfeed to Clickhole
Casual audience
(Because you get wise to the clickbait trickery)
Social SEO
Visibility through social media.
Shareability
"Drivers" of traffic to publishers
Content
Drivers
Credit: Business Insider
Social media stars
YouTube to movie deal
The Path from YouTube to Movie Star Just Got Wider. Mashable 9 May 2014.
Social media stars
YouTube to movie deal
The Path from YouTube to Movie Star Just Got Wider. Mashable 9 May 2014.
Source: Cameron Dallas: https://vine.co/v/eEi0wq2hIY2
"Social media is about future-proofing your life."
Sara McCorquodale, journalist
@SaraCorquers
Q&AGauti Sigthorsson
@conceptbin