creative industries data pack - new anglia€¦ · introduction to the creative industries sector...
TRANSCRIPT
Creative Industries
Data PackFinal Version 04.02.19
Contents
2
Introduction to the Sector Data Pack Page 3
Introduction to and Definition of the Creative Industries / Plus Sector Page 3
The Creative Industries in New Anglia Page 4
Local Economic Contribution Page 8
GVA Page 11
Employment Page 13
Enterprises Page 39
Creative Industries Sector Skills Supply and Demand Page 48
Further Education Learning Aims analysis Page 49
Apprenticeships Page 56
Higher Education Page 57
Labour Insight Jobs tool sector analysis Page 60
‘Where the Work is’ tool sector analysis Page 67
A Future View of the Creative Industries Sector Page 72
Results from the Creative Industries Sector Skills Planning Survey Page 79
Appendices Page 90
Creative Industries / Plus sector definition Page 91
Creative Industries Plus Sub Sectors Page 93
Creative Industries Occupations Page 96
Introduction to the Sector Data PackThe role of the Sector Data Pack is to bring together the latest socio-economic and labour market data and present both an up-to-date, and future view, of
the sector and any underlying issues within the area that could impact upon it. Data is presented in a navigable format without comment with
interpretation at this stage mainly left to the reader.
In most instances data has been analysed and presented down to local authority level. In some instances, and even where local authority data is
available, it has not been presented in the data pack due to issues of unreliability and small sample sizes. This is particularly the case with data from the
Annual Population Survey and the Annual Survey of Hours and Earnings.
Introduction to the Creative Industries Sector DefinitionIn order to arrive at a definition for the Creative Industries sector relevant to New Anglia we have started out with those Standard Industrial Classification
(SIC) codes used by the Department for Culture, Media and Sport (DCMS) to define the Creative Industries sector. From these codes, some have been
removed in order to reduce the overlap with the cultural element of the Visitor Economy sector. Full details of these codes and those removed can be
found in the Appendices on page 91.
In addition to a SIC code definition of the sector, DCMS also produced a definition based on Standard Occupational Classification (SOC) codes (refer to
the Appendices page 93 for details). If we consider occupational employment rather than industry employment then the figure is much higher given that
many creative roles are apparent with traditional non-creative industries. For example, nationally then approximately 1.8m people are employed in the
Creative Industries sector, whilst there are approximately 2.8m people employed in the ‘Creative Economy’ (creative roles). This ratio of industry to
occupational employment has been applied at the local level to arrive at the ‘Creative Economy’ employment figure presented on page 6.
3
The Creative Industries
Sector in New Anglia
4
Creative
Industries
Plus
Creative
Industries18,800
Jobs
2,300
Jobs
- Wired and wireless telecoms
- Reproduction of video, sound etc.
- Textiles
- Manufacture of furnishings,
clothing etc.
- Market Research
5
DCMS
Creative
Industries
New Anglia
Creative
Industries18,800
Jobs
Creative
Industries
Plus
2,300
Jobs
Creative
Economy
Approximately
29,300
Jobs
- Library activities
- Archive activities
- Motion picture
projection
- Translation and
interpretation
- Museum activities
- Cultural education
Creative roles in traditionally
non-creative sectors
6
Construction
and
Development
6,200 jobs
6,300 jobs
Advanced Manufacturing and Engineering
Creative
Industries
Plus
Visitor
Economy
(Tourism &
Culture)
2,700 jobs
3,600 jobs
7
2.2%2.4%
6.6%
2.8% 2.7%
7.0%
GVA Employment Enterprises
Creative Industries Creative Industries Plus
£790m
£984m18,800
21,100
3,9954,260
Local Economic
Contribution
Source: New Anglia LEP Economic Strategy evidence base work
8
90
100
110
120
130
140
150
2010 2011 2012 2013 2014 2015 2016
Creative Industries GVA Creative Industries Employment
Creative Industries Enterprises Total GVA
Total Employment Total Enterprises
Source: New Anglia LEP Economic Strategy evidence base work
Creative Industries Sector Performance Over Time
9
90
100
110
120
130
140
150
160
2010 2011 2012 2013 2014 2015 2016
Creative Industries Plus GVA Creative Industries Plus Employment
Creative Industries Plus Enterprises Total GVA
Total Employment Total Enterprises
Source: New Anglia LEP Economic Strategy evidence base work
Creative Industries Plus Sector Performance Over Time
10
Gross Value
Added
11
GVA by Creative Industries Plus Subsector
Source: New Anglia LEP Economic
Strategy evidence base work
£128m
£53m
£123m
£337m
£174m
£57m
£43m
£48m
£19mFashion
Textiles
Music, Performing & VisualArts
Crafts
Design
Publishing
IT, Software & ComputerServices
Film, TV, Video, Radio &Photography
Architectural activities
Advertising & Marketing
£48 £58 £114 £99 £112 £128 £50 £46
£60 £59
£70 £53 £115 £88
£123 £99
£97 £123
£183 £215
£246 £282
£362 £337 £106 £103
£103 £129
£100
£174
£42 £33
£43 £43
£43
£57
£49 £72
£61 £36
£39
£43
£20 £37
£41 £26
£43
£48
£27 £37
£23
£19
2010 2011 2012 2013 2014 2015
Fashion
Textiles
Music, Performing & Visual Arts
Crafts
Design
Publishing
IT, Software & Computer Services
Film, TV, Video, Radio & Photography
Architectural activities
Advertising & Marketing
12
GVA (£M) Over Time by Creative Industries Plus SubsectorSource: New Anglia LEP
Economic Strategy evidence
base work
13,545
7,015
6,835
25,420
5,195
48,695
92,530
15,200
7,710
7,840
27,470
6,315
53,200
99,850
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
South East LEP
East of England
Creative Industries
Creative Industries Plus
Employment
Source: Business Register and
Employment Survey, Office for
National Statistics
Creative Industries Sector Employment by LEP Comparator Areas
13
Please note that the figure for New Anglia’s
Creative Industries / Plus sector employment is
different to that reported on page 8 due to a
different source being used for this information.
This is so to enable comparison with other
areas across the UK.
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Source: Business Register and
Employment Survey, Office for
National Statistics
Proportion of Total Employment Provided by Creative Industries Sector, by LEP Comparator Areas
14
31,355
27,805
44,725
15,03516,850
27,960
Coast to Capital Greater Birminghamand Solihull
Greater Manchester New Anglia North East West of England
Creative Industries Sector Employment by Additional LEP Comparator AreasSource: Business Register and Employment
Survey, Office for National Statistics
15
Please note that the figure for New Anglia’s
Creative Industries / Plus sector employment is
different to that reported on page 8 due to a
different source being used for this information.
This is so to enable comparison with other
areas across the UK.
2.0% 2.1%2.9% 3.4% 3.6%
4.9%
North East
New Anglia
Greater
Birmingham
and Solihull
Greater
Manchester
Coast to
Capital
West of
England
Proportion of Total Employment Provided by Creative Industries Sector, by Additional LEP Comparator AreasSource: Business Register and Employment
Survey, Office for National Statistics
16
6,585
14,975
17,580
1,955
3,335
7,680
15,135
Brighton andHove
Birmingham Manchester Ipswich Norwich Newcastle uponTyne
Bristol, City of
Creative Industries Sector Employment by Additional City Comparator AreasSource: Business Register and Employment
Survey, Office for National Statistics
17
2.7% 2.8%3.6% 4.1% 4.5% 4.8%
5.5%
Proportion of Total Employment Provided by Creative Industries Sector, by Additional City Comparator AreasSource: Business Register and Employment
Survey, Office for National Statistics
18
525
850
285
530
505
3,295
980
1,040
335
1,680
735
1,155
1,225
510
590
885
360
770
545
3,445
1,085
1,480
450
1,800
805
1,260
1,305
550
Breckland
Broadland
Great Yarmouth
Kings Lynn and West Norfolk
North Norfolk
Norwich
South Norfolk
Babergh
Forest Heath
Ipswich
Mid Suffolk
St Edmundsbury
Suffolk Coastal
Waveney
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Source: Business Register and
Employment Survey, Office for National
Statistics
Creative Industries Sector Employment by New Anglia LEP Local Authority Areas
19
1.1%
1.8%
0.7%
1.0%
1.5%
3.7%
1.9%
2.2%
3.3%
1.4%
2.4%
2.1%
1.8%
2.4%
1.3%
1.2%
1.9%
0.9%
1.4%
1.7%
3.9%
2.1%
2.5%
4.7%
1.8%
2.5%
2.3%
2.0%
2.6%
1.3%
Breckland
Broadland
Great Yarmouth
Kings Lynn and West Norfolk
North Norfolk
Norwich
South Norfolk
Suffolk
Babergh
Forest Heath
Ipswich
Mid Suffolk
St Edmundsbury
Suffolk Coastal
Waveney
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Source: Business Register and
Employment Survey, Office for National
Statistics
Proportion of Total Employment Provided by Creative Industries Sector, by New Anglia LEP Local Authority Areas
20
20%
26%
15%
17%
-5%
26%
38%
39%
23%
23%
29%
20%
16%
-13%
25%
31%
30%
19%
New Anglia
Norfolk
Suffolk
GCGP
Greater Lincolnshire LEP
London LEP
South East LEP
East
England
Creative Industries
Creative Industries Plus
Source: Business Register and
Employment Survey, Office for
National Statistics
Change in Creative Industries Sector Employment, 2010 – 2015, by LEP Comparator Areas
21
22
Employment Change by Additional LEP Comparator Areas
Source: Business Register and Employment Survey, Office for National Statistics
60
80
100
120
140
160
180
2009 2010 2011 2012 2013 2014 2015 2016 2017
Coast to Capital Greater Birmingham and Solihull Greater Manchester
New Anglia North East West of England
Employment Change by Additional LEP Comparator Areas - Trends
60
80
100
120
140
160
180
2009 2010 2011 2012 2013 2014 2015 v1 2015 v2 2016 2017
Coast to Capital Greater Birmingham and Solihull Greater Manchester
New Anglia North East West of England
23
Source: Business Register and Employment Survey, Office for National Statistics
60
80
100
120
140
160
180
2009 2010 2011 2012 2013 2014 2015 2016 2017
Coast to Capital Greater Birmingham and SolihullGreater Manchester New AngliaNorth East West of England
24
Employment Change by Additional City Comparator Areas
60
80
100
120
140
160
180
200
220
2009 2010 2011 2012 2013 2014 2015 2016 2017
Newcastle upon Tyne Manchester Brighton and Hove Bristol, City of
Birmingham Ipswich Norwich
Source: Business Register and Employment Survey, Office for National Statistics
Employment Change by Additional City Comparator Areas - Trends
80
100
120
140
160
180
200
220
2009 2010 2011 2012 2013 2014 2015 v1 2015 v2 2016 2017
Newcastle upon Tyne Manchester Brighton and Hove Bristol, City of
Birmingham Ipswich Norwich
25
60
80
100
120
140
160
180
200
220
2009 2010 2011 2012 2013 2014 2015 2016 2017
Newcastle upon Tyne Manchester Brighton and Hove
Bristol, City of Birmingham Ipswich
Norwich Linear (Newcastle upon Tyne) Linear (Manchester)
Linear (Brighton and Hove) Linear (Bristol, City of) Linear (Birmingham)
Linear (Ipswich) Linear (Norwich)
Source: Business Register and Employment Survey, Office for National Statistics
25%
40%
34%
8%
-5%
5%
22%
0%
44%
38%
-3%
6%
53%
36%
28%
44%
31%
20%
4%
9%
57%
5%
47%
38%
-3%
11%
54%
43%
Babergh
Breckland
Broadland
Forest Heath
Great Yarmouth
Ipswich
King`s Lynn and West Norfolk
Mid Suffolk
North Norfolk
Norwich
South Norfolk
St Edmundsbury
Suffolk Coastal
Waveney
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Change in Creative Industries Sector Employment, 2010 – 2015, by New Anglia LEP Local Authority AreasSource: Business Register and
Employment Survey, Office for
National Statistics
26
-3 – 0%0 – 11%
11 – 31%31 – 47%47 – 57%
Source: Business Register and
Employment Survey, Office for
National Statistics
Change in Creative Industries Plus Sector Employment, 2010 – 2015, by New Anglia LEP Local Authority Areas
27
28
17% 15%
10%
5%
6%
10%
40% 48%
11%8%
4% 4%6% 4%
5% 4%
0%
100%
New Anglia England
Fashion
Textiles
Music, Performing &Visual Arts
Crafts
Design
Publishing
IT, Software & ComputerServices
Film, TV, Video, Radio &Photography
Architectural activities
Advertising & Marketing
Creative Industries Plus, Employment by Sub SectorSource: Business Register and
Employment Survey, Office for
National Statistics
Industry Sector Code Industry Sector Name Employment
% of total
Creative
Industries Plus
employment
Change in
employment 2010 -
2015
62020 Computer consultancy activities 4,300 20% 34%
62012 Business and domestic software development 2,000 10% 52%
58142 Publishing of consumer, business and professional journals and periodicals 1,700 8% 325%
74100 Specialised design activities 1,700 8% -3%
58130 Publishing of newspapers 1,500 7% 20%
73110 Advertising agencies 1,300 6% 1%
71111 Architectural activities 1,100 5% -18%
90030 Artistic creation 70 3% -39%
58110 Book publishing 70 3% 186%
58190 Other publishing activities 600 3% 82%
29
Top Creative Industries Plus Sub Sectors by Employment, 2015
Source: New Anglia LEP Economic Strategy evidence base work
Industry Sector Code Industry Sector Name Employment
% of total
Creative
Industries Plus
employment
Change in
employment
2010 - 2015
13960 Manufacture of other technical and industrial textiles 200 0.9% 2547%
28940 Manufacture of machinery for textile, apparel and leather production 100 0.3% 2456%
59112 Video production activities 200 1.1% 1893%
58210 Publishing of computer games 100 0.4% 1673%
61200 Wireless telecommunications activities 200 0.9% 1239%
14131 Manufacture of men's outerwear, other than leather clothes and workwear 100 0.7% 967%
58142 Publishing of consumer, business and professional journals and periodicals 1,700 8.0% 325%
59131 Motion picture distribution activities 100 0.6% 231%
13300 Finishing of textiles 100 0.5% 205%
59200 Sound recording and music publishing activities 300 1.3% 192%
58110 Book publishing 700 3.2% 186%
59113 Television programme production activities 300 1.5% 120%
58290 Other software publishing 100 0.7% 111%
59111 Motion picture production activities 400 1.7% 106%
61100 Wired telecommunications activities 100 0.5% 104%
30
Top Creative Industries Plus Sub Sectors with 100+ Employees by Growth in Employment
Source: New Anglia LEP Economic Strategy evidence base work
31
Creative Industries Location Quotients
Across Comparator Areas, 2010 and 2015
0.5
0.5
0.5
0.9
0.3
2.1
0.8
0.9
0.5
0.5
0.6
0.9
0.4
2.2
0.7
0.8
New Anglia
Norfolk
Suffolk
GCGP
Greater Lincolnshire
London
South East
East
2015
2010
0.5
0.5
0.5
0.8
0.3
2.0
0.7
0.8
0.5
0.4
0.5
0.8
0.4
2.1
0.6
0.7
New Anglia
Norfolk
Suffolk
GCGP
Greater Lincolnshire
London
South East
East
2015
2010
Creative Industries Creative Industries Plus
Source: Business Register and Employment Survey, Office for National Statistics
Location quotients (LQs) are a
useful way of showing a sectors
importance to the local economy
relative to the national picture.
The analysis presented here
uses employment with an LQ
above 1 showing a higher
concentration than nationally,
and an LQ of below than 1 a
lower concentration.
0.3
0.4
0.4
0.2
0.5
0.3
0.5
0.4
0.8
0.5
0.4
0.6
0.3
0.9
0.2
0.3
0.4
0.2
0.6
0.2
0.5
0.3
0.7
0.6
0.5
0.4
0.2
Babergh
Breckland
Broadland
Forest Heath
Great Yarmouth
Ipswich
King`s Lynn and West Norfolk
Mid Suffolk
North Norfolk
Norwich
South Norfolk
St Edmundsbury
Suffolk Coastal
Waveney
2015
2010
32
Creative Industries Location Quotients Across New Anglia, 2015
Creative Industries Creative Industries Plus
Location quotients (LQs) are a
useful way of showing a sectors
importance to the local economy
relative to the national picture.
The analysis presented here
uses employment with an LQ
above 1 showing a higher
concentration than nationally,
and an LQ of below than 1 a
lower concentration.
Source: Business Register and Employment Survey, Office for National Statistics
0.8
0.3
0.5
0.3
0.2
0.6
0.2
0.5
0.4
0.9
0.5
0.5
0.6
0.3
0.8
0.3
0.4
0.4
0.2
0.7
0.2
0.6
0.3
0.8
0.6
0.6
0.5
0.3
Babergh
Breckland
Broadland
Forest Heath
Great Yarmouth
Ipswich
King`s Lynn and West Norfolk
Mid Suffolk
North Norfolk
Norwich
South Norfolk
St Edmundsbury
Suffolk Coastal
Waveney
2015
2010
33
Industry Sector Code Industry Sector Name Employment% of total Creative
Industries Plus
employment
LQ
32200 Manufacture of musical instruments 150 1.0% 6.3
13200 Weaving of textiles 250 1.7% 2.4
13960 Manufacture of other technical and industrial textiles 150 1.0% 1.9
58142 Publishing of consumer, business and professional journals and periodicals 1,000 6.9% 1.2
61100 Wired telecommunications activities 300 2.1% 1.1
90040 Operation of arts facilities 450 3.1% 1.1
Creative Industries Plus Sub Sectors With Location
Quotients (LQs) Above 1
Source: Business Register and Employment Survey 2015, Office for National Statistics
55%
57%
16%
29%
29%
14%
0% 100%
Creative Industries
New Anglia
Full time Part time Self Employed
Source: New Anglia LEP Economic Strategy evidence base work
34
Full time, part time, and self-employment in
the Creative Industries Plus sector, 2015
35
10.0%
2.1%
8.7%
9.3%
3.4%
43.0%
6.2%
5.0%
39.2%
Self employed
Part time
Full time
Creative Industries
Creative Industries Plus
New Anglia
Change in full time, part time, and self-employment
in Creative Industries, 2010 - 2015
Source: New Anglia LEP Economic Strategy evidence base work
7%
3%
11%
18%
29%
15%
12%
3% Fashion
Textiles
Music, Performing & VisualArts
Crafts
Design
Publishing
IT, Software & ComputerServices
Film, TV, Video, Radio &Photography
Architectural activities
Advertising & Marketing
Self Employment by Creative Industries Plus Sub SectorSource: New Anglia LEP Economic Strategy evidence
base work
36
37
Workplace
Creative
Industries
Employment
2011 by Broad
Standard
Occupational
Classification
(SOC) Across
Comparator
AreasSource: 2011 Census, Office
for National Statistics
36%33%
40%44%
31%34% 34% 34%
43%
17%
17%
17%
15%
20% 12%
20% 20%
16%
7%8%
6%
8%
6% 15%
7% 7%
7%4%5%
4%
3%
5%2% 4% 4%
3%
22% 24%20%
18%
22%27% 22% 22%
18%
9% 9% 9%8%
10%
9%10% 10% 9%
5% 5% 5% 3% 5%2% 4% 4% 3%
0%
100%
New
Angl
ia L
EP
Nor
folk
Suffo
lk
Gre
ater
Lin
colnsh
ire
Hea
rt of
the
South
Wes
t
Lond
on
South
Eas
t
East
England
541 Textiles and Garments
Trades
342 Design Occupations
341 Artistic, Literary and
Media Occupations
312 Draughtspersons and
Related Architectural
Technicians
247 Media Professionals
243 Architects, Town Planners
and Surveyors
213 Information Technology
and TelecommunicationsProfessionals
38
Workplace
Creative
Industries
Employment
2011 by Broad
Standard
Occupational
Classification
(SOC) across
New Anglia 25%
39%
23% 26%
19%
40%
31% 29% 30%
46%
27%
34%
58%
22%
20%
20%
18%
21%
17%
13%
16%17%
22%
19%
23%
21%
10%
16%
6%
4%
4%
7%
7%
11%
8%6%
8%
7%
6%
6%
4%
4%
5%
5%
13%
6%
4%
3%
6%
4%
6%
3%
4%
5%
2%
4%
23%
17%
30% 25%
37%
21%25%
22%
16%
15%
23%17%
17%
35%
10%
10% 8%11%
10%
9% 9%
13%10%
8%
10% 11%
6%
13%
11%
4% 4% 5%8%
3% 4%9% 8%
3%6% 5% 3%
6%
0%
100%
Breck
land
Broad
land
Gre
at Y
arm
outh
King`
s Ly
nn a
nd W
est N
orfo
lk
Nor
th N
orfo
lk
Nor
wich
South
Nor
folk
Baber
gh
Fores
t Hea
th
Ipsw
ich
Mid
Suf
folk
St Edm
unds
bury
Suffo
lk C
oastal
Wave
ney
541 Textiles and Garments Trades
342 Design Occupations
341 Artistic, Literary and MediaOccupations
312 Draughtspersons and RelatedArchitectural Technicians
247 Media Professionals
243 Architects, Town Planners and
Surveyors
213 Information Technology and
Telecommunications ProfessionalsSource: 2011 Census, Office
for National Statistics
Enterprises3,995
1,945
2,020
6,340
1,610
15,125
4,235
2,055
2,145
6,630
1,735
15,900
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
South East LEP
Source: UK Business Counts,
Office for National Statistics
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
39
Number of
Creative
Industries
Enterprises by
Comparator
Areas, 2016
40
6.5%
6.0%
7.0%
9.1%
4.3%
17.9%
9.2%
9.8%
10.7%
6.9%
6.4%
7.5%
9.5%
4.6%
18.7%
9.7%
10.3%
11.3%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Source: UK Business Counts,
Office for National Statistics
Proportion of
Total
Enterprises
provided by
Creative
Industries, by
Comparator
Areas, 2016
235
325
75
235
210
455
355
310
135
360
310
290
435
175
245
340
80
245
220
470
380
335
140
365
335
300
445
175
Breckland
Broadland
Great Yarmouth
King`s Lynn and West Norfolk
North Norfolk
Norwich
South Norfolk
Babergh
Forest Heath
Ipswich
Mid Suffolk
St Edmundsbury
Suffolk Coastal
Waveney
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries PlusSource: UK Business Counts,
Office for National Statistics
41
Number of
Creative
Industries
Enterprises by
New Anglia
Local Authority,
2016
19%
25%
12%
28%
22%
57%
40%
38%
44%
17%
24%
11%
27%
21%
56%
40%
37%
43%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Change in
Creative
Industries
Enterprises by
Comparator Area,
2010 - 2016
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Source: UK Business Counts,
Office for National Statistics
42
13%
24%
35%
42%
26%
52%
11%
42%
11%
14%
7%
52%
10%
20%
31%
40%
0%
26%
48%
3%
13%
40%
13%
13%
6%
46%
Babergh
Breckland
Broadland
Forest Heath
Great Yarmouth
Ipswich
King`s Lynn and West Norfolk
Mid Suffolk
North Norfolk
Norwich
South Norfolk
St Edmundsbury
Suffolk Coastal
Waveney
Change in
Creative
Industries
Enterprises by
New Anglia
Local Authority,
2010 - 2016
2.0%
1.9%
2.2%
3.3%
1.2%
8.2%
3.0%
3.4%
4.0%
2.2%
2.1%
2.5%
3.6%
1.5%
9.1%
3.3%
3.7%
4.6%
New Anglia
Norfolk
Suffolk
GCGP LEP
Greater Lincolnshire LEP
London LEP
South East LEP
East of England
England
Creative Industries
Creative Industries Plus
Source: UK Business Counts,
Office for National Statistics
43
0 – 6%6 – 13%
13 – 31%31 – 40%40 – 49%
44
Change in Creative Industries Plus Sector Enterprises, 2010 – 2016, by New Anglia Local AuthoritySource: UK Business Counts,
Office for National Statistics
89.7%
89.1%
75.1%
78.0%
5.8%
5.4%
13.1%
11.2%
6.3%
5.7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Anglia Creative Industries +
England Creative Industries +
All Businesses - New Anglia
All Businesses - England
0 to 4 5 to 9 10 to 19 20 to 49 50 to 99 100 to 249 250 to 499 500 to 999 1000+
Business (Enterprise) Size by Employee Numbers
Source: UK Business Counts, Office for National Statistics45
Creative Industries Plus Enterprises by Size
(employee numbers)75%
90%
94%
98%
94%
100%
100%
93%
98%
94%
100%
86%
97%
96%
92%
97%
13%
6%
5%
2%
5%
3%
2%
3%
7%
3%
6%
3%
6%
3%
3%
3%
4%
4%
2%
2%
New Anglia
Creative Industries Plus
Babergh
Breckland
Broadland
Forest Heath
Great Yarmouth
Ipswich
King`s Lynn and West Norfolk
Mid Suffolk
North Norfolk
Norwich
South Norfolk
St Edmundsbury
Suffolk Coastal
Waveney
Micro (0 to 4) Micro (5 to 9) Small (10 to 19) Small (20 to 49) Medium-sized (50 to 249) Large (250+)
Source: UK Business Counts, Office for National Statistics
46
Employment and Enterprise Numbers by New Anglia Local Authority Area
8% 8%
4%6%
6%
8%2%
3%
2%
2%12%
9%
4%6%
5%
8%4%
5%
24%12%
7%9%
8%7%
9%11%
4% 4%
0%
100%
Employment Enterprises
Waveney
Suffolk Coastal
St Edmundsbury
South Norfolk
Norwich
North Norfolk
Mid Suffolk
King`s Lynn andWest Norfolk
Ipswich
Great Yarmouth
Forest Heath
Broadland
Breckland
Babergh
47
48
Creative Industries
Skills Supply and
Demand
49
FE Learning
Aims
All data (unless stated otherwise) is sourced from the Department for Education’s Further Education data library https://www.gov.uk/government/statistical-data-sets/fe-data-library-local-authority-tables#history
In order to present information that is relevant to New Anglia LEPs high performing and underpinning sectors then we have identified FE and skills provision data split by Sector Lead Body and aligned a best-fit with each sector.
The Sector Lead Bodies identified as being the most relevant to the Creative Industries sector are: Creative and Cultural; Creative Media; Business Information Technology and Telecommunication; and Fashion and Textiles.
However, not all FE and Skills learning aims align with a sector lead body. In fact, on average around two thirds are classed as unknown. This means that we are basing results here on roughly a third of the data.
Please note that all data is rounded to the nearest 10 and that therefore some figures presented may not add to the sum totals presented.
4,020
142,800
1,080
48,800
4,590
251,500
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
New Anglia England
Fashion & Textiles
Business Information Technology &Telecommunication
Creative Media
Creative & Cultural
Creative Industries Sector Learning Aims Delivered to Domiciled Learners by Sector Lead Body 2012/13
9,690 (4.6%) 443,100 (4.8%) Total Learners(% of All Learners)
50
Creative Industries Sector Learning Aims Delivered to New Anglia Learners by Sector Lead Body, 2010/11 and 2012/13
6,650
4,290
920
50
4,590
4,020
1,080
Business InformationTechnology &
Telecommunication
Creative & Cultural Creative Media Fashion & Textiles
2010/11 2012/13
51
11%
-19%
-31%
-6%
17%
9%
6%
6%
5%
23%
Total inc. Unknown
Creative Industries
Business Information Technology &Telecommunication
Creative & Cultural
Creative Media
New Anglia National
Change in Creative Industries Sector Learning Aims Delivered to Resident Learners by Sector Lead Body
2010/11 - 2012/13
52
53
7,400
2,800
3,600
1,000
-
158,480
55,340
3,010
1,790
420
80
52,170
24,770
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Creative Industries
Business Information Technology &Telecommunication
Creative & Cultural
Creative Media
Fashion & Textiles
Total inc. unknown
Total with unknown removed
New Anglia Provider External Provider
Creative Industries Learning Aims Delivered to New Anglia Residents by
New Anglia Based and External Providers by Sector Lead Body, 2012/13
54
3,260
2,110
870
310
2,800
3,600
1,000
-
Business Information
Technology &Telecommunication
Creative & Cultural Creative Media Fashion & Textiles
2010/11 2012/13
Creative Industries Learning Aims Delivered to New Anglia Learners by
New Anglia Providers by Sector Lead Body, 2010/11 and 2012/13
55
5%
-38%
13%
-14%
71%
15%
9%
7%
7%
6%
5%
23%
Total inc. Unknown
Total not inc. Unknown
Creative Industries
Business Information Technology & Telecommunication
Creative & Cultural
Creative Media
New Anglia National
Change in Creative Industries Learning Aims Delivered to Resident
Learners by Domiciled Providers by Sector Lead Body, 2010/11 – 2012/13
Apprenticeships
56
Apprenticeship Framework 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
Broadcasting Technology - - - - - - -
Community Arts - 5 5 5 - - -
Creative and Digital Media - 10 5 5 10 - -
Cultural and Heirtage Venue Operation - - - - - - -
Design 5 5 - - - - -
Digital Learning Design - - - - - - -
Fashion and Textiles - - - - - - -
Furniture, Furnishing and Interiors Manufacturing - - - - 10 10 -
Glass Industry - - - - 30 60 30
IT Application Specialist 165 120 60 65 70 30 20
IT, Software, Web & Telecoms Professional 100 120 120 170 180 130 170
Jewellery, Silversmithing and Allied Trades - - - - - - -
Journalism - - 5 5 - - -
Live Events and Promotion 5 - - 5 - - -
Marketing 15 25 25 15 20 20 10
Photo Imaging - - - - - - -
Public Relations - - - - - - -
Social Media and Digital Marketing - - 5 35 50 40 20
Technical Theatre, Lighting, Sound & Stage - - - - - - -
Total 290 285 225 305 370 290 250
Apprenticeship Starts by Creative Industries Related Framework
1,425
630
525
445
380
335
265
225
220
215
London
South East
GCGP
Greater Lincolnshire
D2N2
Leeds City Region
Leicester and Leicestershire
Solent
Coast to Capital
West of England
715
365
290
160
150
110
65
55
55
30
South East
London
GCGP
Hertfordshire
South East Midlands
Greater Lincolnshire
Coast to Capital
D2N2
Leicester and Leicestershire
Enterprise M3
grew up in New Anglia and
studied Creative Industries
subjects in England
9,740
of which 47% came
from outside New Anglia
left and studied outside
New Anglia
6,730
(69%)
grew up outside New Anglia and
studied Creative Industries
subjects in New Anglia
2,690
Total studied Creative Industries
subjects in New Anglia
5,705
Top 10 Destinations
for Students
Growing Up in New
Anglia and Studying
Creative Industries
Subjects Elsewhere
Top 10 Origins of
Students Coming to
New Anglia and
Studying Creative
Industries Subjects
STUDY 2010/11 – 2014/15
Over the period 2010/11 – 2014/15
inclusive, New Anglia had a net flow of
students studying Creative Industries
subjects of
-4,035 57
Higher
Education
1455
440
200
125
35
25
20
20
15
15
15
New Anglia
London
South East
GCGP
Hertfordshire
Coast to Capital
Greater Lincolnshire
South East Midlands
Heart of the South West
Leeds City Region
Leicester and Leicestershire
1455
255
225
155
150
105
70
65
65
40
35
New Anglia
South East
London
Greater Lincolnshire
GCGP
D2N2
Leicester and Leicestershire
Leeds City Region
Solent
Coast to Capital
Enterprise M3
EMPLOYMENT 2010/11 – 2014/15
2,620studied Creative Industries
subjects in New Anglia and
subsequently secured
employment in England
1,160
(44%)left and found
employment outside
New Anglia
studied Creative Industries subjects
outside New Anglia and subsequently
found employment in New Anglia
1,820
of which 56% came
from outside New Anglia
Total studied Creative Industries
subjects and employed in New Anglia
3,275
Top 10 Origins of
Students Studying
Creative Industries
Subjects (and
Securing Employment
in New Anglia
Top 10 Employment
Destinations for
Students Studying
Creative Industries in
New Anglia
Over the period 2010/11 – 2014/15
inclusive, New Anglia had a net flow of
workers who studied Creative
Industries subjects of
+65558
- The data presented here is from the population of England-domiciled students who studied for a first degree at an English higher education
provider between the academic years 2010-11 and 2014-15 inclusive. Data comes from the Higher Education Statistics Agency (HESA) Student
Record, the Education and Skills Funding Agency’s Individualised Student Record (ILR) data and the Destinations of Leavers from Higher Education
(DLHE) survey.
- Creative Industries subjects defined here as ‘Architecture, building and planning’, ‘Computer Science’, ‘Creative arts and design’, and ‘Media Studies’
- Numbers are Full Person Equivalents. This is because individuals can be taught through collaborative arrangements at two (or more) institutions.
In order to count provision against both institutions, student counts have been divided between teaching institutions in proportion to the percentage of time taught at each.
- Data presented on mobility between home and study, where ‘home’ refers to the domicile of a student before they go to university, is for the
population of students who entered higher education between 2010-11 and 2014-15 and who have a valid postcode for both home and study. This is
taken from the HESA Student Record and the ILR. The total FPE for this population was 1,817,855.
- Data using employment location is restricted to students who left higher education between 2010-11 and 2014-15 and who provided a valid full or
partial employment postcode in response to the DLHE survey. The total FPE for this population was 710,800.
- Because these two populations differ significantly means that we are unable to make direct comparisons between the two i.e. calculate the true
retention of students, and movements into employment, for an area.
NOTES ON DATA SOURCES & METHODOLOGY
COMPARATORS
Stay for study and employment
Leave for study, return for employment
Leave for study, do not return
Stay for study, leave for employment
55.6%
44.4%
87.6%
12.4%
27.3%
30.2%
38.7%
3.9%
12%
29.3%
30.4%
34.3%
6.0%
Creative
Industries Subjects
New Anglia
New Anglia
National
59
Labour Insight
Jobs
60
The following section presents data from Labour Insight, a Burning Glass analytical tool. This tool collects details
of online job postings from multiple sources and enables the analysis of these postings based on specific skills,
educational requirements, and job titles, for example.
Please note that whilst Labour Insight will capture more information on the jobs market than more traditional
Department for Work and Pensions vacancy data, the fact that not all job vacancies are advertised means that
there will still be gaps in the findings.
In terms of Creative Industries occupations then, according to the Labour Insight Jobs tool, there were 80,730
postings for the sector in New Anglia between Jan. 1, 2012 and Dec. 31, 2018.
The Standard Occupational Classification codes used to capture this Creative Industries recruitment activity are
those set out by the Department for Culture, Media and Sport and are detailed in the Appendices on page 93.
Rank Work Area Job Postings Job Postings per 1,000 employed Location Quotient
1 London 330,619 77 Much higher demand than average
2 Cambridge 19,536 53 Higher demand than average
3 Bristol 20,207 47 Higher demand than average
6 Birmingham 31,676 43 Average demand
13 Manchester 41,266 34 Average demand
14 Brighton 5,642 32 Average demand
41 Ipswich 2,987 18 Much lower demand than average
49 Newcastle 7,896 16 Much lower demand than average
51 Norwich 3,579 16 Much lower demand than average
66 Bury St Edmunds 956 14 Much lower demand than average
130 King's Lynn 360 6 Much lower demand than average
133 Lowestoft 269 5 Much lower demand than average
135 Great Yarmouth 224 5 Much lower demand than average
163 Thetford & Mildenhall 208 3 Much lower demand than average
214 Cromer & Sheringham 21 1 Much lower demand than average
Burning Glass Labour Market Analysis of Creative Industries Occupations for Year Ending 30th November 2018
61
2%
64%
2%
5%
10%
16% Postgraduate Degrees, Level 5Certificates/Diplomas, Level 5 S/NVQs
Bachelor's Degrees, GraduateCertificates/Diplomas
Foundation Degrees, HNDs
HNCs, Level 4 Certificates/Diplomas, Level 4S/NVQs
A-Levels, Highers, Level 3 S/NVQs
GCSEs, Standard Grades, Level 2 S/NVQs
Education (minimum advertised) for Creative Industries Occupations
2012 - 2018
62
Education (minimum advertised) for Creative Industries (Sub Sectors) Occupations in New Anglia, 2012 - 2018
63
4%
6%
9%
64%
65%
43%
36%
61%
32%
70%
26%
66%
4%
7%
13%
4%
5%
3%
32%
9%
6%
8%
5%
3%
5%
10%
9%
10%
10%
5%
27%
10%
15%
18%
16%
20%
9%
36%
19%
15%
11%
43%
9%
0% 50% 100%
Creative Industries
Advertising & Marketing
Architecture
Crafts
Design
Film
IT
Performing Arts
Publishing
Postgraduate Degrees, Level 5 Certificates/Diplomas, Level 5 S/NVQs
Bachelor's Degrees, Graduate Certificates/Diplomas
Foundation Degrees, HNDs
HNCs, Level 4 Certificates/Diplomas, Level 4 S/NVQs
A-Levels, Highers, Level 3 S/NVQs
GCSEs, Standard Grades, Level 2 S/NVQs
Level 1 S/NVQs
Skills Job Postings
Communication Skills 2,125
Creativity 1,625
Planning 1,175
Organisational Skills 962
Writing 954
Detail-Orientated 787
Problem Solving 780
Microsoft Excel 631
Research 556
Building Effective Relationships 526
Microsoft Office 423
Leadership 422
Meeting Deadlines 340
Time Management 324
Editing 320
Presentation Skills 318
English 298
Mentoring 265
Energetic 247
Troubleshooting 219
Top 20 ‘Core’ Skills for Creative
Industries Occupations 2018
Top 20 ‘Specialised’ Skills for Creative
Industries Occupations 2018
Skills Job Postings
Microsoft C# 1,575
SQL 1,538
JavaScript 1,492
Software Development 1,391
Marketing 1,196
.NET 1,151
Teamwork / Collaboration 1,134
Sales 979
Social Media 914
Web Development 903
Budgeting 876
Active Server Pages (ASP) 702
Business Development 656
Software Engineering 655
jQuery 645
Java 636
SQL Server 610
ASP.NET 597
Customer Service 594
Hypertext Preprocessor (PHP) 58464
Skills Job Postings
Marketing 1,106
Sales 853
Social Media 744
Business Development 602
Sales Management 506
Budgeting 496
Digital Marketing 394
Business-to-Business 349
Teamwork / Collaboration 326
Marketing Management 308
Advertising and
Marketing
Occupations
Architecture
Occupations
Skills Job Postings
AutoCAD 891
Revit 445
Project Management 290
Landscape Architecture 251
SketchUp 239
Adobe Photoshop 189
Budgeting 168
Scheduling 165
Project Architecture 161
Adobe Indesign 126
Top 5 ‘Specialised’ Skills by Creative Industries Sub Sector 2012 - 2018
Skills Job Postings
Paint Sprayer 491
Cabinetry 190
Painting 187
Teamwork / Collaboration 186
Automotive Painting 179
Customer Service 91
Spray Painting 81
Sales 71
Cleaning 69
Project Management 65
Craft Occupations
Skills Job Postings
Graphic Design 720
Adobe Photoshop 631
Adobe Indesign 501
Adobe Acrobat 341
Adobe Illustrator 328
Adobe Creative Suite 326
Web Site Design 206
Digital Design 197
Teamwork / Collaboration 187
Sales 186
Design Occupations
(Product, Graphic
and Fashion)
Skills Job Postings
Photography 225
Music 93
Adobe Photoshop 76
Customer Service 56
Teamwork / Collaboration 53
Teaching 52
Budgeting 45
Sales 42
Videography 39
Adobe Indesign 32
Film, TV, Video,
Radio and
Photography
Occupations
Skills Job Postings
SQL 11,762
Microsoft C# 11,070
JavaScript 11,005
.NET 9,947
Software Development 8,912
Web Development 7,785
Active Server Pages (ASP) 6,693
ASP.NET 6,120
SQL Server 5,976
jQuery 5,724
IT, Software and
Computer Services
Occupations
Skills Job Postings
Adobe Photoshop 169
Teaching 169
Singing 165
Adobe Indesign 143
Music 113
Performing Arts
Occupations
Skills Job Postings
Journalism 296
Social Media 254
Copy Writing 199
Customer Service 174
Technical Writing / Editing 125
Publishing
Occupations
65
Top 10(ish) ‘Core’ Skills 2012 - 2018
66
67
Where the
Work is
The following analysis makes use of data and findings available via the online toolkit http://wheretheworkis.org/ . The findings presented
are a result of combining data from the UKCES ‘Working Futures’ programme and job vacancy data from the Labour Market Insight tool
developed by Burning Glass.
Limitations
Though the ‘Where the work is’ tool provides a comprehensive and detailed free-to-use dashboard of supply and demand in the UK, the
following limitations should be taken into account when interpreting the data:
- Senior Management and Elementary roles
Occupations not open to recent HR graduates or FE finishers are not considered. Similarly, occupations that do not require any formal
qualifications or training are also excluded from this tool, since the number of job-seekers cannot be meaningfully quantified.
- Matching supply and demand
Some occupations do not have specific qualifications or subject-specific requirements (such as sales, marketing and related associate
professionals). As a result of this, and despite the fact that many people with a broad range of qualifications can apply for these
occupations, they frequently appear ‘undersupplied’ in the tool, i.e. when the “job opportunity” is low. Occupations with very small sample
sizes (either of finishers or job postings) are excluded from the dataset.
- Internal and international migration
Some occupations do not rely solely on FE finishers or HE graduates from their immediate location. Many people travel to find work, often
moving across the country. Other occupations, such as those on the Migration Advisory Committee’s shortage occupation list, may rely
more heavily on jobseekers arriving from outside the UK.
- Online and offline postings
Burning Glass Technologies (BGT) acknowledge that not all jobs are posted online, although a comparison of the Annual Survey of Hours
and Earnings (ASHE) employment data and BGT postings data for UK in 2014 showed a 94 per cent correlation between ASHE and BGT
occupational distributions. The BGT posting data slightly overestimate the proportion of professional and associate professional
occupations, while slightly underestimating the proportion of elementary occupations.
68
0.76
1.10
0.57
0.71
0.57
0.45
2.69
0.91
Architects/Surveyors
Architectural Techs
Artistic/Media Occs
Design Occs
IT Techs
Media Profnls
Printing Trades
Textiles Trades
Location Quotient - Measure of Job Posting
Density relative to employment indexed to the
national density relative to employment
Location
Quotient
Source: http://wheretheworkis.org/
69
37
167
50
295
194
69
56
167
45
190
190
271
38
295
180
423
133
Architects/Surveyors
Architectural Techs
Artistic/Media Occs
Design Occs
IT Techs
Media Profnls
Printing Trades
School leaver FE HE
Vacancies by
Opportunity Number of Job Postings asking for entry-level
(2 years of experience or fewer) and school
leaver education levels, further education
levels, and higher education levels
Source: http://wheretheworkis.org/
£41,800
£31,200
£37,900
£38,800
£30,100
£29,400
£31,000
£25,800
£45,800
£40,200
£39,500
£41,900
£35,200
£37,000
£29,300
£27,600
£53,500
£49,400
£47,100
£47,300
£38,800
£44,100
£42,400
£38,200
Architects/Surveyors
Architectural Techs
Artistic/Media Occs
Design Occs
IT Techs
Media Profnls
Printing Trades
Textiles Trades
New Anglia East of England England
70
Average
Wages Advertised Salaries for Job Postings in 2015
Source: http://wheretheworkis.org/
71
Opportunity
Scores
Opportunity Score - Score based on the Demand
Supply Ratio of FE / HE postings within a
geography, from Very Low (0) to Very High (100)
42
40
28
48
83
51
61
36
22
61
58
79
51
49
45
19
56
66
70
Architects/Surveyors
Architectural Techs
Artistic/Media Occs
Design Occs
IT Techs
Media Profnls
Printing Trades
New Anglia East of England England
42
40
28
48
83
75
51
61
36
22
61
58
79
77
51
49
45
19
56
66
70
79
Architects/Surveyors
Architectural Techs
Artistic/Media Occs
Design Occs
IT Techs
Media Profnls
Printing Trades
Textiles Trades
New Anglia East of England England
75
57
99
95
82
79
99
99
94
56
80
67
99
94
94
Architects/Surveyors
Architectural Techs
Artistic/Media Occs
Design Occs
IT Techs
Media Profnls
Printing Trades
Textiles Trades
New Anglia East of England England
Further Education Higher Education
72
A Future View of the
Creative Industries
Sector
73
The following analysis uses data from the East of England Forecasting Model (EEFM) and the UKCES Working Futures
data (WF). In previous data analysis for other New Anglia LEP key sectors then we have been able to approximate their
workforces using the sector breakouts provided by the models. Unfortunately, given the sub sector and cross cutting
nature of the Creative Industries sector across multiple broad sectors, then this level of analysis has not been possible
for the Creative Industries sector.
Instead, we present in this section the results for each of the sub sectors that captures Creative Industries activity. In
the case of the East of England Forecasting Model then results for ‘Computer Related Activity’ and ‘Publishing and
Broadcasting’ and ‘Arts and Entertainment’ are shown. For the Working Futures data, results are presented for the
sectors of ‘Media’, “Information Technology’ and ‘Arts and Entertainment’. It should be noted that these sub sectors
have not been totalled to create results for the Creative Industries sector as the resulting numbers are much higher than
those seen for the sector.
Please also note that neither model, or the projections they produce, take into account the New Anglia LEPs ambitions
for growth in Gross Value Added (GVA) and employment.
Forecasting
Models
60
70
80
90
100
110
120
130
140
2016 2020 2024 2028 2032 2036 2040 2044
Computer Related Activity Publishing & Broadcasting Arts & Entertainment
Employment
Projections
74
Source: East of England Forecasting Model
Employment Projections Index (2016 = 100)
for Sectoral Elements of Creative Industries
75
Source: Working Futures 2014 – 2024, UK Commission for Employment and Skills
Employment Projections Index (2016 = 100) for
Sectoral Elements of Creative Industries
80
85
90
95
100
105
110
2016 2017 2018 2019 2020 2021 2022 2023 2024
Media Information Technology Arts and Entertainment
Qualification
Projections
76
12%
15%
39%
48%
18%
15%
17%
14%
10%
6%
4%
0% 100%
2014
2024
QCF 7-8 QCF 4-6 QCF 3 QCF 2 QCF 1 No Qual
13%
16%
46%
56%
15%
9%
13%
9%
10%
8%
0% 100%
2014
2024
QCF 7-8 QCF 4-6 QCF 3 QCF 2 QCF 1 No Qual
9%
11%
34%
46%
21%
18%
22%
18%
10%
5%
4%
0% 100%
2014
2024
QCF 7-8 QCF 4-6 QCF 3 QCF 2 QCF 1 No Qual
Shifts in
Qualifications for
Sectoral Elements of
Creative Industries
Media
Arts and
Entertainment
Information
Technology
Source: Working Futures 2014 – 2024, UK
Commission for Employment and Skills
77
12% 12% 15% 16% 16%
19% 20%21% 22% 23%
25%30%
33% 33% 33%
12%11%
8% 7% 6%13%10%
8% 7% 7%4% 3%
4% 3% 3%
9% 9% 7% 7% 7%
0%
100%
2004 2009 2014 2019 2024
Media
Occupation
Projections
13% 14% 15% 15% 16%
36% 39%44% 45% 45%
18%19%
19% 19% 19%13%
8%7% 6% 6%
11% 10% 8% 7% 7%
5% 5% 4% 4% 4%
0%
100%
2004 2009 2014 2019 2024
Information Technology
8% 10%17% 18% 20%
14% 14%
13% 14% 14%
33% 32%29% 30% 31%
13% 10%9% 8% 6%
9% 8%9% 10% 11%
9% 9%8% 8% 8%4% 4% 4% 3% 3%
10% 12% 9% 8% 7%
0%
100%
2004 2009 2014 2019 2024
Arts & Entertainment
11% 12% 16% 17% 18%
22% 24%24% 24% 24%
26%27%
26% 27% 27%
13% 10%8% 7% 6%
10% 9% 9% 9% 9%
4% 5% 4% 3% 3%7% 7% 6% 6% 5%
0%
20%
40%
60%
80%
100%
2004 2009 2014 2019 2024
Managers, directors and senior officials
Professional occupations
Associate professional and technical
Administrative and secretarial
Skilled trades occupations
Caring, leisure and other service
Sales and customer service
Process, plant and machine operatives
Elementary occupations
Shifts in
Occupations for
Sectoral Elements of
Creative IndustriesSource: Working Futures
2014 – 2024, UK Commission
for Employment and Skills
78
8% 6%12% 14% 11% 9%
35%30%
37%38% 42% 45%
All
occupations
21 Science,
research,engineering
and
technologyprofessionals
11 Corporate
managersand directors
35 Business
and publicservice
associate
professionals
24 Business,
media andpublic service
professionals
41
Administrativeoccupations
Expansion demand Replacement demand
9%16%
27%34%
50%
15%
44%44%
57%
64%
60%
44%
All
occupations
34 Culture,
media and
sportsoccupations
12 Other
managers and
proprietors
51 Skilled
agricultural
and relatedtrades
54 Textiles,
printing and
other skilledtrades
24 Business,
media and
public serviceprofessionals
Expansion demand Replacement demand
Arts &
Entertainment
Information
Technology
-17% -17% -13% -9% -12% -15%
35% 38%44%
27%32% 36%
All
occupations
34 Culture,
media andsports
occupations
12 Other
managers andproprietors
21 Science,
research,engineering
and
technologyprofessionals
11 Corporate
managers anddirectors
24 Business,
media andpublic service
professionals
Expansion demand Replacement demand
Media
Expansion and Replacement
Demand as a Proportion of Current
Workforce by Sectoral Elements of
Creative IndustriesSource: Working Futures 2014 – 2024, UK Commission for
Employment and Skills
79
Results from the Creative Industries Sector Skills
Planning Survey
68%
32%
No Yes
Does the local education and
skills 'system' as a whole
(including schools, universities,
colleges, independent training
providers) meet your business
needs?31 responses
80
13%
26%
23%
35%
3%
Yes - Both immediate and longer term businessneeds
Yes - in terms of longer term business needsonly
Yes - in terms of immediate business needs only
No
Don't know
13%
26%
23%
35%
3%
Yes - Both immediate and longer term businessneeds
Yes - in terms of longer term business needsonly
Yes - in terms of immediate business needs only
No
Don't know
Is there a
significant gap
between your
current
employee skills
base and the
skills needed
to meet your
business
needs?31 responses
81
2%
5%
5%
7%
7%
7%
12%
12%
17%
26%
Coders
Data
NA
Marketing / Branding Skills
Experience
Web / Front End Developers
Film and TV production skills
UI/UX skills
Designers
Creative business skills
Please provide details of any skills gaps within your current workforce42 responses
82
6%
10%
16%
3%
3%
3%
6%
26%
23%
13%
16%
23%
26%
52%
29%
42%
35%
32%
42%
10%
26%
42%
45%
42%
26%
3%
Apprenticeships
Under/graduate placements and internships
New and recent graduate employees
Training for existing workforce
Leadership/management development
Formal qualifications
1 - Not important at all 2 3 4 5 - Very important83
On a scale of 1 to 5, with 1 being 'not important at all' to 5 being 'very
important', how important are the following to the local Creative
Industries sector? 31 responses
3%
3%
4%
4%
4%
4%
6%
6%
6%
7%
7%
7%
9%
12%
16%
AI / VR Skills
Digital Skills
Developer Skills
Editing Skills
Finance Skills
Designers
Marketing
Programmers
SFX Skills
Personal Skills
Production Skills
UI / UX skills
Other
Film / TV skills
Creative Business skills
Which three skills (specific to the
Creative Industries sector) do you
expect to see the largest increase in
skills demand over the next 10 years?68 responses
84
2%
2%
5%
5%
5%
7%
7%
10%
10%
12%
17%
17%
Finance
N/A
SFX roles
Programmers
Marketing
Editor roles
Design roles
Senior business roles
On Set roles
Other
Developer roles
Production roles
2%
2%
5%
5%
5%
7%
7%
10%
10%
12%
17%
17%
Finance
N/A
SFX roles
Programmers
Marketing
Editor roles
Design roles
Senior business roles
On Set roles
Other
Developer roles
Production roles
Which jobs, if any, do you find it
most difficult to recruit to?41 responses
85
6%
6%
6%
9%
12%
18%
21%
21%
Brexit
Image
London
Skills
Geography
Other
Funding
Local leadership / Ambition
What is the main threat to
growth of the Creative Industries
sector in Norfolk and Suffolk?33 responses
86
Performing arts and heritage (17%)
Design (17%)
Film, TV and video production (17%)
Software / Multi-media (13%)
Audio-Visual (13%)
Advertising / PR (13%)
Multiple Sub-sectors (7%)
Library service (3%)
Which of the Creative Industries sub sectors (self defined) best describes your business? 31 responses
87
10-49 employees (27%)
1-9 employees (63%)
250+ employees
(3%)50-249 employees (7%)
How many people do you employ in Norfolk and Suffolk? 31 responses
88
35% 45% 19%
0% 50% 100%
Up to 5 years 5 - 20 years More than 20 years
How long has the business been trading? 31 responses
89
90
Appendices
91
70210 : Public relations and communication activities
73110 : Advertising agencies
73120 : Media representation
71111 : Architectural activities
32120 : Manufacture of jewellery and related articles
59111 : Motion picture production activities
59112 : Video production activities
59113 : Television programme production activities
59120 : Motion picture, video and television programme post-production activities
59131 : Motion picture distribution activities
59132 : Video distribution activities
59133 : Television programme distribution activities
59140 : Motion picture projection activities
59200 : Sound recording and music publishing activities
60100 : Radio broadcasting
60200 : Television programming and broadcasting activities
62011 : Ready-made interactive leisure and entertainment software development
62012 : Business and domestic software development
62020 : Computer consultancy activities
58110 : Book publishing
58120 : Publishing of directories and mailing lists
58130 : Publishing of newspapers
58141 : Publishing of learned journals
58142 : Publishing of consumer, business and professional journals and periodicals
58190 : Other publishing activities
58210 : Publishing of computer games
58290 : Other software publishing
74100 : Specialised design activities
74201 : Portrait photographic activities
74202 : Other specialist photography (not including portrait photography)
74203 : Film processing
74209 : Other photographic activities (not including portrait and other specialist
photography and film processing) nec
74300 : Translation and interpretation activities
91011 : Library activities
91012 : Archive activities
91020 : Museum activities
85520 : Cultural education
90010 : Performing arts
90020 : Support activities to performing arts
90030 : Artistic creation
90040 : Operation of arts facilities
Creative Industries / Plus Sector DefinitionThe Standard Industrial Classification (SIC) codes detailed below are those used by the Department for Culture, Media and Sport to define the Creative Industries sector. These same SIC codes are used to form the basis of the New Anglia ‘Creative Industries’ sector definition but with those highlighted in red removed.
92
61100 : Wired telecommunications activities
61200 : Wireless telecommunications activities
78101 : Motion picture, television and other theatrical casting
18201 : Reproduction of sound recording
18202 : Reproduction of video recording
18203 : Reproduction of computer media
13100 : Preparation and spinning of textile fibres
13200 : Weaving of textiles
13300 : Finishing of textiles
13910 : Manufacture of knitted and crocheted fabrics
13921 : Manufacture of soft furnishings
13922 : Manufacture of canvas goods, sacks etc
13923 : Manufacture of household textiles (other than soft furnishings of 13921)
13931 : Manufacture of woven or tufted carpets and rugs
13939 : Manufacture of carpets and rugs (other than woven or tufted) nec
13940 : Manufacture of cordage, rope, twine and netting
13950 : Manufacture of non-wovens and articles made from non-wovens, except
apparel
13960 : Manufacture of other technical and industrial textiles
13990 : Manufacture of other textiles nec
14110 : Manufacture of leather clothes
14120 : Manufacture of workwear
14131 : Manufacture of men's outerwear, other than leather clothes and workwear
14132 : Manufacture of women's outerwear, other than leather clothes and workwear
14141 : Manufacture of men's underwear
14142 : Manufacture of women's underwear
14190 : Manufacture of other wearing apparel and accessories
14200 : Manufacture of articles of fur
14310 : Manufacture of knitted and crocheted hosiery
14390 : Manufacture of other knitted and crocheted apparel
20302 : Manufacture of printing ink
28940 : Manufacture of machinery for textile, apparel and leather production
32130 : Manufacture of imitation jewellery and related articles
32200 : Manufacture of musical instruments
73200 : Market research and public opinion polling
The following SIC codes, when added to those on the previous page, combine to create a ‘Creative Industries Plus’ sector:
93
Advertising & Marketing
70210 : Public relations and communication activities
73110 : Advertising agencies
73120 : Media representation
73200 : Market research and public opinion polling
Architecture
71111 : Architectural activities
Film, TV, Video, Radio & Photography
59111 : Motion picture production activities
59112 : Video production activities
59113 : Television programme production activities
59120 : Motion picture, video and television programme post-production activities
59131 : Motion picture distribution activities
59132 : Video distribution activities
59133 : Television programme distribution activities
60100 : Radio broadcasting
60200 : Television programming and broadcasting activities
18201 : Reproduction of sound recording
18202 : Reproduction of video recording
74201 : Portrait photographic activities
74202 : Other specialist photography (not including portrait photography)
74203 : Film processing
74209 : Other photographic activities (not including portrait and other specialist photography and film processing) nec
78101 : Motion picture, television and other theatrical casting
Creative Industries Plus Sub SectorsThese SIC codes have then been grouped to form sub sectors as follows:
94
IT, Software & Computer Services
62011 : Ready-made interactive leisure and entertainment software development
62012 : Business and domestic software development
62020 : Computer consultancy activities
18203 : Reproduction of computer media
61100 : Wired telecommunications activities
61200 : Wireless telecommunications activities
58210 : Publishing of computer games
58290 : Other software publishing
Publishing
58110 : Book publishing
58120 : Publishing of directories and mailing lists
58130 : Publishing of newspapers
58141 : Publishing of learned journals
58142 : Publishing of consumer, business and professional journals and periodicals
58190 : Other publishing activities
Design
74100 : Specialised design activities
Music, Performing & Visual Arts
32200 : Manufacture of musical instruments
59200 : Sound recording and music publishing activities
90030 : Artistic creation
90040 : Operation of arts facilities
95
Textiles
20302 : Manufacture of printing ink
13100 : Preparation and spinning of textile fibres
13200 : Weaving of textiles
13300 : Finishing of textiles
13910 : Manufacture of knitted and crocheted fabrics
13921 : Manufacture of soft furnishings
13922 : Manufacture of canvas goods, sacks etc
13923 : Manufacture of household textiles (other than soft furnishings of 13921)
13931 : Manufacture of woven or tufted carpets and rugs
13939 : Manufacture of carpets and rugs (other than woven or tufted) nec
13940 : Manufacture of cordage, rope, twine and netting
13950 : Manufacture of non-wovens and articles made from non-wovens, except apparel
13960 : Manufacture of other technical and industrial textiles
13990 : Manufacture of other textiles nec
28940 : Manufacture of machinery for textile, apparel and leather production
Fashion
14110 : Manufacture of leather clothes
14120 : Manufacture of workwear
14131 : Manufacture of men's outerwear, other than leather clothes and workwear
14132 : Manufacture of women's outerwear, other than leather clothes and workwear
14141 : Manufacture of men's underwear
14142 : Manufacture of women's underwear
14190 : Manufacture of other wearing apparel and accessories
14200 : Manufacture of articles of fur
14310 : Manufacture of knitted and crocheted hosiery
14390 : Manufacture of other knitted and crocheted apparel
Crafts
32120 : Manufacture of jewellery and related articles
32130 : Manufacture of imitation jewellery and related articles
96
Creative Industries OccupationsThe Standard Industrial Classification (SOC) codes detailed below are those used by the Department for Culture, Media and Sport.