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Page 1: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Creative B2B Branding (no, really)Building a creative brand in a business world

Scot McKee

(G) Goodfellow Publishers Ltd

The ads in colour

Page 2: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Images from Creative B2B Branding, Goodfellow Publishers Images from Creative B2B Branding, Goodfellow Publishers

Marketscan superheros (Chapter 7)

© Scot McKee, www.scotmckee.com © Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com © Scot McKee, www.scotmckee.com

Page 3: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Images from Creative B2B Branding, Goodfellow Publishers Images from Creative B2B Branding, Goodfellow Publishers

Software Inc. campaigns (Chapter 9): the fat guy

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

Page 4: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Images from Creative B2B Branding, Goodfellow Publishers Images from Creative B2B Branding, Goodfellow Publishers

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

Software Inc. campaigns (Chapter 9): the fat guy

Page 5: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Images from Creative B2B Branding, Goodfellow Publishers Images from Creative B2B Branding, Goodfellow Publishers

Software Inc. campaigns (Chapter 9): for your roi’s only

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

Page 6: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Images from Creative B2B Branding, Goodfellow Publishers Images from Creative B2B Branding, Goodfellow Publishers

Software Inc. campaigns (Chapter 9): Wild Child web seminars

© Scot McKee, www.scotmckee.com

© Scot McKee, www.scotmckee.com

Page 7: Creative - Goodfellow Publishers · 2018-06-20 · Creative B2B Branding (no, really) Building a creative brand in a business world Scot McKee (G) Goodfellow Publishers LtdThe ads

Images from Creative B2B Branding, Goodfellow Publishers Images from Creative B2B Branding, Goodfellow Publishers

© Scot McKee, www.scotmckee.com

Creative B2B Branding (no, really)


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