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The MISSION ofThe CREATIVE CIRCUS

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The mission of The Creative Circus is to graduate the best-prepared, most avidly sought-after creatives in the industry.

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ART DIRECTION PROGRAM OBJECTIVEThe Art Direction program is focused on preparing each student for a creative career in communication arts. The program teaches strategic thinking, collaboration, color theory, typography, layout design, mastery of design software, corporate branding and media (both traditional and emerging). Upon graduation, students have mastery of the process of creating original, compelling brand communication, and they have portfolios that enable them to compete for and secure the best art direction jobs in the advertising and commercial communication arts field.

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COPYWRITING PROGRAM OBJECTIVEThe Copywriting program is focused on preparing each student for a career in communication arts. The program teaches strategic thinking, collaboration, basics of headline and long copy writing, basic page design and typography, competency of design software, branding and media (both traditional and emerging). Upon graduation, students have mastery of the process of creating original, strategic,compelling brand communication, and they have portfolios that enable them to compete for and secure the best writing jobs in the advertising and commercial communication arts field.

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GRAPHIC DESIGN PROGRAM OBJECTIVEThe Graphic Design Program is focused on providing the best possible training in the thinking, art, craft and technology for the design field. The program teaches strategic thinking, collaboration, color theory, typography, layout design, mastery of design software, branding, dimensional and experiential design and media (both traditional and emerging). The department works closely with the student during his/her tenure at The Circus to develop a portfolio and to offer all possible assistance in helping them secure employment in the best possible position. Upon graduation, students have mastery of the process of creating original, compelling brand communication, and they have portfolios that enable them to compete for and secure a job in the commercial communication arts field.

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IMAGE (PHOTOGRAPHY) PROGRAM OBJECTIVEThe Image Program is focused on providing balanced and versatile training in the art,craft and technology necessary for working in the field of Commercial Photography. The program stresses Strategic Thinking, Digital Workflow, Image Manipulation, Team Collaboration, and Professional Practices. The Image Department works closely with the student during his/her tenure at The Circus to develop a unique portfolio that represents their area of specialization, and to offer all possible assistance in helping them secure employment. Upon graduation, students have a clear understanding of the production process, the marketplace and its expectations, and possess portfolios that enable them to compete for and secure a job in the Commercial Photography field.

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INTERACTIVE DEVELOPMENT PROGRAM OBJECTIVEThe Interactive Development program focuses on preparing students for a successful career in the digital communications industry. The program teaches strategic thinking, collaboration, programming languages and logic, art production, animation and other skills necessary for successful web development. The program teaches strategic thinking, collaboration, programming logic, creative use of technology and the daily processes required to produce engaging and innovative interactive media. Upon graduation students have a mastery of the primary languages of the web and can produce engaging interactive media taking advantage of new standards and trends online. Upon graduation students have a mastery of the primary languages of the web and the processes and skills required to produce successful creative media. Students will have unique portfolios showcasing their technical skills and their abilities to work with creative teams to produce successful projects.

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INTERACTIVE DESIGN PROGRAM OBJECTIVEThe Interactive Design program prepares students for successful careers in the digital communications industry. The program teaches strategic thinking, collaboration, design fundamentals, art production, animation and other skills necessary for successful web and interactive media designers. Students explore creative uses of technology and learn the daily processes required to design and produce engaging and in-novative interactive media. Upon graduation students have a mastery of the design and production skills required to produce engaging interactive media taking advantage of new standards and trends online. Students will have unique portfolios showcasing their creative and technical skills and their abilities to work with creative teams to design successful projects.

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EDUCATIONALPROGRAMS

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This catalog is an official publication of The Creative Circus and is subject to revisions at any time. The school reserves the right to change, withdraw or supplement this catalog as it deems necessary or appropriate in its policies and operating procedures, curricula, class schedules, course content, training, equipment, tuition and fees, faculty and staff without any notice at any time. Students are individually responsible for being aware of information contained in the school catalog and any amendments thereto. Failure to read and comply with school regulations will not exempt students from penalties that they may incur. Students are advised to read and fully understand the rules, regulations and policies stated herein and to retain this catalog for use as a reference.

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ART DIRECTIONCURRICULUM

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1st QUARTERGE102 Intro to Creative ThinkingVS101 Typography 1 VS102 Intro to Graphic Design VS203 Production Methodologies CCL100 Creative Comprehensive Lab

2nd QUARTERCG904 Intro to Graphic Programs TM210 Intro to Creative Teams VS201 Typography 2 VS202 Color Theory CCL100 Creative Comprehensive Lab

3rd QUARTERGE101 Strategy 1 TM301 Creative Team 3 TM311 Advertising Concepts 1 VS301 Typography 3 CCL100 Creative Comprehensive Lab

4th QUARTERCG925 Digital 1 DS606 Branding TM410 Creative Team 4 TM411 Advertising Concepts 2 CCL100 Creative Comprehensive Lab

5th QUARTERAD401 Layout 1 DS520 Brand Extension TM510 Creative Team 5 TM511 Advertising Concept 3 CCL100 Creative Comprehensive Lab

6th QUARTERAD501 Layout 2 TM610 Creative Team 6: Alt Marketing TM 611 Advertising Concepts 4 XXX Elective CCL100 Creative Comprehensive Lab

7th QUARTERTM601 Interdisciplinary Teams 1 DS104 Trademarks TM710 Creative Teams 7 TM711 Advertising Concepts 5 CCL100 Creative Comprehensive Lab

8th QUARTERGR801 Graduate Portfolio Review TM814 Concepting for the Portfolio GR804 Perfecting Portfolio XXX ElectiveCCL100 Creative Comprehensive Lab

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COPYWRITINGCURRICULUM

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1st QUARTERCW101 Intro to Copywriting CW104 Art Direction for Copywriting GE102 Intro to Creative Thinking VS203 Production MethodologiesCCL100 Creative Comprehensive Lab

2nd QUARTERCG904 Intro to Graphic Programs CW201 Developing Your VoiceCW203 Writing for Radio TM210 Intro to Creative Team CCL100 Creative Comprehensive Lab

3rd QUARTERCW106 Headlines CW301 Copy 1 TM310 Creative Team 3 TM311 Ad Concepts 1 CCL100 Creative Comprehensive Lab

4th QUARTERCG925 Digital 1 TM410 Creative Team 4 TM411 Advertising Concepts 2 CW601 Writing Long Copy CCL100 Creative Comprehensive Lab

5th QUARTERCW720 Copycrafting 1 DS520 Brand Extension TM510 Creative Team 5 TM511 Advertising Concepts 3 CCL100 Creative Comprehensive Lab

6th QUARTERTM601 Interdisciplinary Teams I TM610 Creative Team 6: Alt Marketing TM611 Advertising Concepts 4 XXX Elective CCL100 Creative Comprehensive Lab

7th QUARTERDS706B Cultural Media TM710 Creative Team 7 TM711 Advertising Concepts 5 XXX Elective CCL100 Creative Comprehensive Lab

8th QUARTERCW805 Professional Developing for CopyGR801 Graduate Portfolio Review XXX Elective XXX ElectiveCCL100 Creative Comprehensive Lab

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GRAPHIC DESIGNCURRICULUM

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1st QUARTERCG102 Intro to Graphic Programs/Production MethodologiesGE102 Intro to Creative ThinkingVS101 TypographyVS102 Intro to Graphic DesignCCL100 Creative Comprehensive Lab

2nd QUARTERGE101 StrategyVS201 Typography 2VS202 Color Theory XXX ElectiveCCL100 Creative Comprehensive Lab

3rd QUARTERDS104 TrademarksCG913 Photoshop 2VS301 Typography 3VS401 Design ConceptsCCL100 Creative Comprehensive Lab

4th QUARTERCG921 Web Design 1CG925 Digital 1DS403 Package DesignDS606 BrandingCCL100 Creative Comprehensive Lab

5th QUARTERDS506 Publication DesignDS520 Brand ExtensionsDS200 Information Architecture XXX ElectiveCCL100 Creative Comprehensive Lab

6th QUARTERGE976 Books, Boxes and PortfoliosDS301 Illustration for DesignVS302 Advanced Color Theory XXX ElectiveCCL100 Creative Comprehensive Lab

7th QUARTERDS706B Cultural MediaDS803 Creative Sequential DesignTM601 Interdisciplinary Team 1 XXX ElectiveCCL100 Creative Comprehensive Lab

8th QUARTERDS505 Corporate IdentityDS705 Professional PracticesGR801 Graduate Portfolio/Job Prep XXX ElectiveCCL100 Creative Comprehensive Lab

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IMAGECURRICULUM

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1st QUARTERIM100 Basic LightingIM110 Digital PhotographyIM120 Digital Color ManagementIM130 Boot CampCCL100 Creative Comprehensive Lab

2nd QUARTERIM200 Advanced LightingIM120 Digital Photography 2VS202 Color TheoryIM220 Visual Thinking for PhotographyCCL100 Creative Comprehensive Lab

3rd QUARTERIM410 Competition for ImageIM310 Introduction to PortraitureIM350 Equipment and Tools XXX ElectiveCCL100 Creative Comprehensive Lab

4th QUARTERIM340 Documentary PhotographyIM420 Fashion and BeautyIM430 Interiors and ExteriorsGE920 Film/Video/TV ProductionCCL100 Creative Comprehensive Lab

5th QUARTERDV304 Introduction to Video EditingIM510 Tabletop/Still Life PhotographyIM730 Business Marketing XXX ElectiveCCL100 Creative Comprehensive Lab

6th QUARTERTM601 Interdisciplinary Teams 2DV303 Motion Graphics BasicIM520 Corporate PhotographyIM620 StylingCCL100 Creative Comprehensive Lab

7th QUARTERIM640 WeddingsTM701 Interdisciplinary Teams 3IM830 Assisting Workshop XXX ElectiveCCL100 Creative Comprehensive Lab

8th QUARTERGR803 Advanced Specialized StudyIM810 Graduate Portfolio DevelopmentIM820 Individual Projects 2IM840 Directed Studies 1CCL100 Creative Comprehensive Lab

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INTERACTIVE DEVELOPMENTCURRICULUM

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1st QUARTERDV100 Web DevelopmentDV101 Strategy for Interactive MediaDV107 Illustrator/Photoshop for the WebDV200 Information ArchitectureCCL100 Creative Comprehensive Lab

2nd QUARTERDV130 Web Production StudioDV101 Web Development and Implementation IntermediateDV202 Web Animation 2DV203 User ExperienceCCL100 Creative Comprehensive Lab

3rd QUARTERCG925 Digital 1TM220 Creative Team 2/Web Ad StudioDV301 Web Development and Implementation AdvancedTM810 Introduction to Programming DV311/TeamsCCL100 Creative Comprehensive Lab

4th QUARTERDV304B Intro to Video EditingDV330 Interactive Studio 1DV401 Web Development DV411 Web Development StudioCCL100 Creative Comprehensive Lab

5th QUARTERDV302 Web Animation IntermediateDV303 Motion Graphics BasicsDV430 Interactive Studio 2DV501 Web Development 5CCL100 Creative Comprehensive Lab

6th QUARTERDV402 Web Animation AdvancedDV500 Object Oriented ProgrammingDV530 Interactive Studio 3 XXX ElectiveCCL100 Creative Comprehensive Lab

7th QUARTERDV421 Application DevelopmentDV502 Rich Media Development 4DV620 Mobile Application Studio XXX ElectiveCCL100 Creative Comprehensive Lab

8th QUARTERDV190 Professional PracticesDV191 Graduate Studio XXX Elective XXX ElectiveCCL100 Creative Comprehensive Lab

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INTERACTIVEDESIGNCURRICULUM

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1st QUARTERDV100 Web DevelopmentDV200B Planning Successful ID ProjectsID100 Intro to Design/Color TheoryID110 Survey of TechnologiesCCL100 Creative Comprehensive Lab

2nd QUARTERDV201B Web DevelopmentDV107 Illustrator/Photoshop for the WebID200 Type for Interactive DesignersID210 User Experience DesignCCL100 Creative Comprehensive Lab

3rd QUARTERDV202B Rich Media Development 1CG925 TrendsDS104 TrademarksCG921B Web Design 1CCL100 Creative Comprehensive Lab

4th QUARTERDV304B Video EditingGE101 StrategyID300 Motion TypographyID400 Interactive Design 1CCL100 Creative Comprehensive Lab

5th QUARTERTM420 Teams 4ID500 Interactive Design 2DS606 BrandingDV303 Motion Graphics 1CCL100 Creative Comprehensive Lab

6th QUARTERDS706 Advanced BrandingDV403B Motion Graphics 2ID600 Digital PublicationsID610 Design for MobileCCL100 Creative Comprehensive Lab

7th QUARTERDS520 Brand ExtensionsDS706B Cultural MediaTM750 Mobile App Teams XXX ElectiveCCL100 Creative Comprehensive Lab

8th QUARTERDS805 Graduate Portfolio ReviewDS701 Independent Study 1DS705 Professional Practices XXX ElectiveCCL100 Creative Comprehensive Lab

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COURSEDESCRIPTIONS

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AD401 Layout 1 Basic awareness of spatial relationships of headlines, photos, body copy, logos, and white space.

AD501 Layout 2 The course focus is on more intricate layouts. Multi-visual, run-around typography, mixed media, multi-page layouts, brochures.

CCL100 Creative Comprehensive Lab Directed assimilation of all knowledge and skills learned from quarter-to-quarter are integrated into pieces of work for a portfolio and perfecting the student’s evolving portfolio. Student’s attendance at the weekly forum is mandatory. The attendance in forum and their final Panel presentation of their portfolio are essential pieces in calculating their final grade.

CG102 Intro to Graphic Programs/Production MethodologiesIntroduction to standard Adobe software. This hands-on course offers the student knowledge of how to prepare his or her work for printing and reproduction. The course covers various printing methods, inks, papers and press prep methods.

CG903 Photoshop 1This course introduces the student to the standard industry software for image manipulation. The student learns the basics of utilizing program capabilities such as scanning, photo retouching, color correcting, subject rearrangement and other image editing functions.

CG904 Intro to Graphic Programs Introduction to standard Adobe software.

CG913 Photoshop 2Introduction to the standard industry software for image manipulation.

CG916 Photoshop 3This course gives students the opportunity to hone their Photoshop skills. Encouraging the students to review previous techniques as they continue to polish their projects for their grad books.

CG921 Web Design 1This class is an introduction to concepting for the interactive environment: the structure, principles and creative processes associated with concepting effective new media.

CG925 Digital 1This seminar course will introduce students to the concepts behind using new media and trend spotting in advertising.

CG931 Web ProductionSometimes a character is a mascot and is just the thing a project, brand, package or digital experience needs. This class explores the beginnings and development of these particular personalities and applies them to real-world assignments. This course will utilize both in-class and out-of-class learning activities to achieve course objectives.

CW101 Intro to Copywriting This introductory course will allow the student to begin to learn the rudimentary techniques of advertising headline and body copywriting, the economy of words and thought peculiar to this type of writing and the necessity of creative thinking in written expression.

CW104 Art Direction for Copywriting Taught by an art director, this course will familiarize copywriters with special skills, techniques, constraints and freedoms facing those who will be their career partners in the professional world.

CW106 Headlines Marrying concept with design principles in order to create a cohesive, communicative end product.

CW201 Developing Your Voice The professional advertising writer must have a distinctly personal style in the way she or he approaches a problem, whether conceptual or written. This course will encourage the student to overcome inhibitions and prejudices in order to allow her or him to gain experience and confidence in the value or her or his intrinsic talent and ability to tell stories with audio and video.

CW203 Writing for Radio The professional advertising writer must have a distinctly personal style in the way she or he approaches a problem, whether conceptual or written. This course will encourage the student to overcome inhibitions and prejudices in order to allow her or him to gain experience and confidence in the value or her or his intrinsic talent and ability.

CW301 Copy 1 This is not about building a book: it is about building the skills to build a book and draw attention to your work: style, emotion, grammar, rhythm, meaning, rewriting; in short, writing right.

CW501 Advanced RadioStudents will master all aspects of how to record & produce radio commercials. Regular field trips will be taken for students to work alongside an audio engineer and be put in charge of directing the entire recording session. Each student will produce at least 1 radio spot during this course.

CW601 Writing Long Copy Students will learn to craft longer content, both for online use and offline. Interaction is stressed, but so is compelling use of language to tell a selling story.

CW720 Copycrafting 1 The advanced copywriting student will break down and improve his/her copy, word by word, for possible portfolio pieces.

CW805 Professional Developing for Copy Focus on and learn professional best practices, self- promotion and career development.

DS104 TrademarksThrough research, in-class concepting and outside assignments, students learn that a logo is an advertisement, expression, visual representation and synopsis of the subject matter in a simple wordless statement.

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DS301 Illustration for DesignCreating and completing original art for various media, formats, functions and problems with an emphasis on hand skills and mixed media.

DS403 Package DesignPushing the idea of packaging and how a product and package can work together to make it more desirable.

DS504 Advanced TrademarksThis course continues to develop the student’s skill such that he or she has a variety of visual solutions for any given identity problem.

DS505 Corporate IdentityExploration of the conceptual and technical understanding of a corporate ID as a system of communication.

DS506 Publication DesignIntroduction to magazine design by developing a publication that speaks to a specific audience.

DS520 Brand Extension Students from varied disciplines will come together in this course to concept and develop another dimension of an existing brand in an effort to enhance the client’s opportunities for revenue.

DS606 Branding Explore brand identity and how to consider the logo, trademark, messaging and voice on a holistic level.

DS701 Independent Study 1This course allows students to receive individualized feedback on book pieces. Group critique as well as one-on-one instructor consultation.

DS705 Professional PracticesFocus on and learn professional best practices, self- promotion and career development.

DS706B Cultural MediaThis class combines three creative disciplines in creating a CSR campaign for a company. Two projects will be completed by each team.

DS801 Independent Study 2This course allows advanced students to receive individualized feedback on book pieces. Group critique as well as one-on-one instructor consultation.

DS803 Creative Sequential DesignStudent explores who they ar e or what they love in a set of deliverables that reflect and expression of themselves. DV100 Web DevelopmentThis course will focus on the various roles and responsibilities of those working on a web site development team. Having a general understanding of their similarities, roles, and responsibilities is critical to the successful deployment of a project. Students will learn to take their designs and scaffold them so their designs can be prepped for further development for the web. Web Development essentials i.e.; FTP, version control, professionalism, xhtml, css.

DV101 Web Development and Implementation IntermediateCSS Development and Liquid Layout i.e.: JavaScript, Jquery.

DV101 Strategy for Interactive MediaIntroduces students to the basics of developing a creative strategy based on sound business principles, realistic budgets and focused demographics.

DV107 Illustrator/Photoshop for the WebCreating vector based assets for the web.

DV130 Web Production StudioThis class covers file preparation and basic production processes including studio, agency, freelance and client-side daily process and habits overview.

DV190 Professional PracticesThis course gives an overview of professional practices for interactive designers and developers including daily process techniques, communication with other team members, freelance processes and other important subjects for creatives beginning their careers.

DV191 Graduate StudioThis is a portfolio review for interactive designers and developers during which students focus on preparing their portfolios and other assets necessary for building a successful career.

DV201B Web Development 2More advanced CSS Development and Liquid Layout i.e.; JavaScript, jquery.

DV202 Web Animation 2Learn the fundamentals for creating timeline animations for the web using AdobeFlash. This course will utilize both in-class and out-of-class learning activities to achieve course objectives.

DV203 User ExperienceCovers information architecture, usability, user-focused design and experience design principles with the goal of building an understanding of how to think about, plan and organize interactive media content and projects. Using relevant programs to create motion graphics for the web. i.e.; action script 3, tweenmax.

DV200 Information ArchitectureA site’s information architecture specification typically evolves into a site map, which may or may not be published online and is accessible to the public. It’s important to have a clear understanding of how to absorb, manage and leverage an IA. Functional wireframe development & persona and use case authoring/development.

DV301 Web Development and Implementation AdvancedClient-side scripting has revolutionized our experience with the web. Client-side scripting is primarily responsible for the birth of Web 2.0, paving the way for a new breed of web sites. This course will peel back the layers and reveal what makes a web site tick. i.e.; PHP, MySQL.

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DV302 Web Animation IntermediateStudents will dive into object oriented action script and move away from timelines. i.e.; AS3 .

DV303 Motion Graphics BasicsStudents will learn how to import and manipulate video. Apply basic animation and effects and learn to leverage cameras for realistic perspectives. i.e.; after effects, animation.

DV304B Intro to Video EditingThis is an introduction to creating and preparing video content for digital media. This course will utilize both in-class and out-of-class learning activities to achieve course objectives.

DV330 Interactive Studio 1Design and build microsites and traditional web sites following professional interactive studio processes and working in teams.

DV401 Web Development Working with dynamic content i.e.; PHP, MySQL, application development, environment provisioning, data modeling.

DV402 Web Animation AdvancedProvides students with an opportunity of working with particle systems. Creating effects based on user interaction i.e.; AS3, Flex

DV403B Motion Graphics 2Intermediate motion graphics using Adobe After Effects.

DV411 Web Development StudioThis course reinforces materials learned in DV410 Web Development 4 by applying them through current real-world projects and goes further in-depth into whole project process focusing on the role of the developer.

DV421 Application DevelopmentThis course gives an overview of application development languages and introduces Flash application development to students via Adobe AIR. This course continues building students’ Actionscript knowledge and gives an overview of AIR-specific classes. This class can support projects in intermediate Actionscript and Mobile AppStudio.

DV430 Interactive Studio 2Design and build deliverables and prototypes for integrated media campaigns that include sites, ads, apps and other interactive media.

DV501 Web Development 5This course introduces students to server-side scripting languages and common server scripting functions with PHP.

DV500 Object Oriented ProgrammingThis will serve as a precursor to more complex object oriented languages allowing the student to work efficiently in some of the industry standard architectures such as MVC and Cairngorm i.e.; C sharp, iPhone, iPad, dev, PHP.

DV502 Rich Media Development 4This course continues building Actionscript knowledge covering more standard classes necessary for building modern rich media interactive experiences. Dynamic content and layouts via externalized data are explored in this class.

DV530 Interactive Studio 3Design and build deliverables and prototypes for inventive digital media that include hardware integration, environmental installations and exploration of new interaction patterns and behaviors.

DV620 Mobile Application StudioInvent and program a game changing mobile app with an integrated creative team.

DV705 Web 2.0 Centric DevelopmentStudents continue learning advanced Actionscript project tools and MXML development.

DV706 Cloud ComputingThis will serve as a precursor to more complex object oriented languages. Allow the student to work efficiently in some of the industry standard architectures such as MVCand Cairngorm i.e.; C sharp, iPhone, ipad dev, PHP

DV800 Project Management and Professional PracticesThis course covers how to manage a project as well as dealing with clients, contracts and other business-related aspects to industry work and freelance projects.

GE101 Strategy 1Introduction to the basics of developing a creative strategy based on sound business principles, realistic budgets, and focused demographics.

GE102 Intro to Creative ThinkingEmphasis on the daily necessity for original thinking and writing in the creative field.

GE222 Basic LayoutThis course combines skills students have learned in previous quarters into one project (concepting, design and execution of a functional board game). Designers can work alone, however partnership with a copywriter is preferred.

GE920 Film/Video/TV ProductionThis course will allow Image students to learn to concept and execute for motion photography.

GE976 Books, Boxes and PortfoliosStudents will learn how to think and work quickly. Students can and are encouraged to fix and develop their projects further but their grades are set for each week and will not be changed.

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GR801 Graduate Portfolio Review This class will focus on the job search, final portfolio with in-depth portfolio critiques, web-site, PDF electronic portfolio and traditional portfolio preparation. The contact, the interview, salaries, negotiations, working with recruiters, professionalism and presentation will be covered. There will also be portfolio review by guest reviewers.

GR803 Advanced Specialized StudyThis course allows advanced students to receive individualized feedback on book pieces, group critique as well as one-on-one instructor consultation.

GR804 Perfecting Portfolio This class will focus on final portfolio with in-depth portfolio critiques, website, PDF electronic portfolio and traditional portfolio preparation. This course will utilize both in-class and out-of-class learning activities to achieve course objectives.

GR807 Advanced Specialized StudyThis course allows advanced students to receive individualized feedback on book pieces, group critique as well as one-on-one instructor consultation. IM100 Basic LightingLight is one half of photography. To control the light one must be exposed to its properties and its variations. Daylight and tungsten light will be discussed and practiced through class assignments and demonstrations. Placement, intensity, metering and exposing of light are the basic controls a photographer must master.

IM110 Digital PhotographyBegins the process of working with electronic digital cameras, digital work flow and Photoshop software.

IM120 Digital Color ManagementIncluded in the advanced format is a concentration and application of a digital workflow; from digital still capture through, and including electronic output, archiving and management.

IM120 Digital Photography 2Furthers the processes and skills learned in Digital Photography 1 by addressing the selection process, masking, basic color correction, film scanning, advanced Photoshop, file managing and archiving.

IM130 Boot CampBoot Camp is basic digital photography class that deals with camera and lens operations. The information includes the camera settings of both shutter speed and aperture, and how, when combined, produces a correctly exposed digital file. Lens discussions involve focal length, depth of field properties, and focusing techniques. IM200 Advanced LightingStudents will continue studies in lighting principles introduced in Basic Lighting. Topics include lighting ratios, characteristics, additive and subtractive methods, color balancing and mixed lighting.

IM220 Visual Thinking for PhotographyA class devoted to stretching the creative, conceptual muscles of photographers in the imagining, development and production of a compelling image or an image that’s more than just a pretty picture.

IM310 Introduction to PortraitureThis course provides the technical information needed to become proficient in a variety of fields where the subjects are people. Broad, short, Rembrandt, split; beauty and butterfly lighting are some of the basics covered here. Posing and body language will also be discussed.

IM330 Introduction to View CameraThis completely manual system of photography dates back to some of the earliest cameras, yet it remains in the forefront for precise technical high quality image-making in commercial, architectural and fine art image. The flexibilities and limitations of the view camera, field camera and press camera are covered in detail to introduce the student to the possibilities opened up by this demanding instrument.

IM340 Documentary PhotographyCapturing the essence of people, places and events is the main thrust of the material presented in this course. The photo documentarian works with socially significant issues through the language of photography. Subject matter may be the environment, travel or the human condition. This course deals with photographs as a series of images as well as single images. Class topics include equipment, films, processes, researching and finding markets, obtaining releases and a variety of other related ideas and information.

IM350 Equipment and ToolsNew equipment will be presented on a weekly basis including, but not limited to the following: cameras, lenses, lights and light modifiers, digital capture and processing tools, and grip/location gear.

IM410 Competition for ImageBy creating and exploring various photographic techniques, students will executes specific conceptual assignments while meeting required production timelines. Personal expressionism and unique photographic styles are encouraged.

IM420 Fashion and BeautyClothing, accessories, model portfolios and performers are a few of the subjects in the fashion and glamour field. This course covers finding and working with models, lighting and posing techniques, film/digital equipment, model releases and other information required to work successfully in this fast paced and competitive field.

IM430 Interiors and ExteriorsStyling, composition, and lighting are important factors in showcasing living and working spaces. Balancing mixed light, choosing appropriate props, and determining the ideal cam¬era location can define the vision of an architect, interior designer or space planner. This type of photography can be used in editorial magazines or commercial brochures.

IM510 Tabletop/Still Life PhotographyStudents will continue studies in lighting principles. Topics include lighting ratios, characteristics, additive and subtractive methods, color balancing and mixed lighting.

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IM520 Corporate PhotographyAnnual reports, quarterly reports and corporate public relations are but a few of the areas in which the corporate industrial photographer works. Learning the skills that make it possible to photograph not only the executive portrait, but the material stored in the warehouse, the new goods coming off the assembly line and the worker in the environment of industry are the lessons delivered in this informative course.

IM620 StylingStyling improves the level of visual taste and sophistication through coordinating the various elements (people, clothing, food, objects, background, etc.) and designing them for photographic production. Introduction to prop houses and various sources necessary to produce styled photographs will be covered. Image research from publications illustrating current photographic styles is also emphasized. Group critiques will allow evaluation of how well student knowledge and skills have been demonstrated.

IM640 WeddingsWedding photography is part portraiture and part photojournalism. This course covers the basics from scheduling the event to the final portfolio presentation and will include posing, lighting basics, the use of filters, and the importance of storytelling.

IM810 Graduate Portfolio DevelopmentEmphasis will be placed on polishing presentation, developing and expanding local network contacts and refining the skill of self-assessment, self-promotion and marketing.

IM820 Individual Projects 2Established for the focused student to further expand his/her final graduate portfolio. The student must provide a pre-determined number of concepts and present these ideas to the department head for approval. Once approved, the student must meet and maintain a production schedule for the balance of the quarter.

IM830 Assisting WorkshopEach student is assigned to a working commercial photography studio. The student and studio must commit to a full eight-hour work day a week, for ten weeks. The student will perform as an assistant, take direction from the photographer, complete requested tasks, and learn through observation and participation the day-to-day operations of a photography business. At the end of the quarter the studio will be contacted for a performance review of the student and a final grade will follow on certain aspects specific to the completion of the graduate book.

IM840 Directed Studies 1This class is designed for the ever-changing needs and opportunities for The Creative Circus student. This class will enable The Circus to address needs outside the normal curriculum and be adaptive to special situations for its students. These situations may include a special guest instructor from the creative industry, a special project, large or small in scope, submit¬ted to The Circus for student participation, and/or working professional critique.

TM210 Intro to Creative Teams This course introduces the student to the basic work structure in which he or she will work through the remainder of both school and professional careers. Teamed with a partner, the student will be exposed to the techniques of joint brainstorming, concept development and execution of ideas through thumbnails or comps.

TM211 Creative WorkspaceStudents learn to develop a creative work plan and other planning and strategy documents important to the creative process.

TM220 Creative Team 2/Web Ad StudioDesign and build banners focusing on standards and covering primary types of rich ads. This class mixes designers and developers for the purpose of cranking out a lot of banners.

TM301 Creative Team 3 Working with a partner of another discipline, the student will concept several print advertising campaigns during the course of this class. The objective of the course is to begin to develop professional-level samples of the student’s work for their final portfolio.

TM310 Presenting Your ConceptsGraduate quarter class. Required for all 8th quarter students to learn how to sell their work, sell themselves and perfect the skills of presenting in an interview or a client pitch.

TM311 Advertising Concepts 1 Students will develop advertising concepts to be presented weekly in class. This course will stress not only the value of the concepts but also the manner in which they are presented, including voice, vocabulary, conviction, cogency and ease.

TM410 Creative Team 4Working with a partner, students will be required to develop original advertising campaigns for common, workaday consumer products advancing skills learned in TM310 and TM411.

TM411 Advertising Concepts 2 Working with a partner, the student will carry forward the concepting of print advertising campaigns. The objective is to develop further professional-level samples of the student’s work for his or her final portfolio.

TM510 Creative Team 5 Another round of concepting, creating and executing with a partner, preferably a new partner with whom the student has never worked with before and always with new products and approaches.

TM511 Advertising Concept 3 The student, working with her or his partner, will begin to create some of the final forms of campaigns that will form the core of the student’s work for his or her final portfolio.

TM601 Interdisciplinary Teams 1 This course collaborates art directors or designers, writer and photographer in a creative team of two or more persons to create an original campaign or poster. The photography samples may be produced on location or in the studio. TM610 Creative Team 6: Alt Marketing The student will be exposed to the radical, innovative, unconventional and sometimes startling approaches to advertising which have come to be called guerrilla marketing. Working with a partner, the student will create full advertising strategies and campaigns in which original guerrilla marketing ideas and executions are integral components. This course will utilize both in-class and out-of-class learning activities to achieve course objectives.

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TM 611 Advertising Concepts 4 Working in teams, the students will concept and execute a series of print campaigns.

TM701 Interdisciplinary Teams 3This course explores the creative working relationship between a graphic designer and photographer. Their creative marriage serves a slightly different audience than the advertising/photography team. Finished samples may include a movie poster, product brochure or an editorial magazine spread.

TM710 Creative Team 7 With a partner, students will be required to develop original advertising campaigns, workaday consumer products. This course will untilize both in-class and out of class learning activities to achieve course objectives.

IM730 Business MarketingWorking on a practical level, the student will produce a kit of essential business practice forms as well as a marketing strategy to help identify and contact potential clients. The portfolio will be examined and critiqued to best refine the photographic voice for the general marketplace.

TM711 Advertising Concepts 5 In this final quarter of Advertising Concepts, the student will create advertising campaigns, across all media, which may be expected to represent the student’s talent and abilities in the job market through their final portfolio.

TM810 Introduction to Programming DV311/TeamsIntroduces students to basic programming concepts using a variety of languages with a focus on core fundamental, programming logic and structure.

TM814 Concepting for the Portfolio The student will be expected to review his or her own portfolio and to work with the instructor in this class to reinforce strengths and fill gaps in what will become the student’s graduate portfolio. All assignments in this class will be tailored to the student’s individual need.

VS101 TypographyIntroduction to type as symbols, individual letter forms, shape and space.

VS102 Intro to Graphic DesignDevelop a basic understanding of design principles and vocabulary for creative visual thinking.

VS201 Typography 2 Continues to look into applied typography and its design.

VS202 Color TheoryAn exploratory course concerned with color as the soul of design, with history and social structure being primary elements. The course introduces in-class exercises to prove applicable color theories and outside assignments to implement the principles as they apply to specific creative works.

VS203 Production MethodologiesThis hands-on course offers the student knowledge of how to prepare his or her work for printing and reproduction. The course covers various printing methods, inks, papers and press prep methods.

VS301 Typography 3 Advanced course giving a detailed examination of letter forms and extensive development of multi-page and book design skills

VS302 Advanced Color TheoryAn exploratory course concerned with color as the soul of design, with history and social structure being primary elements. The course introduces in-class exercises to prove applicable color theories and outside assignments to implement the principles as they apply to specific creative works.

VS401 Design ConceptsMarrying concept with design principles in order to create a cohesive, communicative end product.