morgancrockett

art director

front box cover

?why do I want to

be an art director

1234567

I could write something profound here like eloquently articulated prose, or talk about the award I won in 7th grade; but that isn’t really going to help, now is it? So let’s just cut to the chase:

I love design.And chocolate milk. But mainly design.

Some have dubbed me an Adobe warrior. It’s a humble honor.

morganI understand that layout has nothing to do with tanning.Papyrus is to MS Word as Gotham Bold is to InDesign.When I leave home without my MacBook Pro/CS5, I start to hyperventilate.Sometimes I daydream about purchasing high-end typefaces.

Morgan Freeman. JP Morgan Chase. Morgan Stanley. Bless my parents.

SINGING LOTSTHIS IS ABOUT ME

POPCORNDAYS

IPHONES AND MACS

ONE HUNDRED SEVEN

SIX FOOT FOUR IS TALL BUT NOT REALLY

NO I DONT PLAY BASKETBALL. ONLY VOLLEYBALL

BEEN TO CHINA. LIVED IN JERUSALEM FOR

peace bureau

international

Despite the many countries at war and the misunderstandings that exist in the world, little has changed over the years. Most people talk about how they want peace, but few take action to work towards that end.

problem

strategyShow how each person has a responsibility to do his or her part in creating peace.

art director/copywriter morgan crockett

indianmotorcycle

“I used to have an Indian.” Harley Davidson owns the culture and the market of motorocycles.

problem

strategyIn connection with the new 2013 lineup launch, Indian Motorcycle will redeem its name and legacy both through an awareness campaign and by helping individuals get a second chance of redemption from drug and alcohol abuse.

art director morgan crockett

copywritertaylor crane

billboard

website

Reedeem Your Ride bike tour. Invite Harley/Indian/Yamaha etc.. riders to ride to the Crazy Horse Memorial and re-launch the Indian brand.

home steadfunds

People don’t start worrying about retirement until it’s too late to save enough to retire comfortable on.

problem

strategyGet people to start planning for the future with Homestead Funds by focusing on how easy it is to create simple investing habits for the future.

art director morgan crockett

copywriteraaron doria

out-of-homesubway ad

tv spot — 30 seconds

Setting: A man working at his cubicle when his office phone rings.

Man answers his phone: “Hey babe.”Women speaks: “Hey honey, can you grab a pizza on you home? The kids are starving.”Man replies: “Of course, should be home in 20 min.” Setting: Man walks into home, and starts to shut the door behind him and take off his jacket. As he rotates back around he see’s his whole family sitting at the dinner table all staring at him anxiously. Camera shot: the whole family starring at the father walking in.Camera shot: full body shot of the Father standing there looking at the familyMan reacts: Ohhhhhhhhh…. Yyyyeeeeaaahhhhhhhh… (with a distressed facial expression)

Over-the-shoulder camera shot: over the shoulder of the father staring at the family.

Family reaction: (Silence) Wife shaking her head in disappointment. Older son not moving his head but just has his mouth wide open. Youngest son, stares straight at his father at first, and then drops his head in disappointment. Setting: Camera fading out to blank screen.Voice Over: Let Homestead Funds help you plan ahead. Copy: (falling down from the top of the screen landing in the middle of the screen) HOMESTEAD FUNDS thinking ahead.

copywriter—aaron doria

costcooptical

Many people don’t want to admit that they need to buy glasses. They see it as a nuisance but not anything to worry about.

problem

strategyThrough the use of humor and captalizing on the motivation that embarrassment creates, we will show the target (older men and women ages 35-55) that without glasses, more drastic things can happen in their lives.

art director morgan crockett

copywriterlaura coalwell

hallmark

Card sales are down. People have forgotten the importance of cards and feel that they are not worth it.Most just send a text/email instead.

problem

strategyUse the strengths of the well-written cards and show people that they should stop trying to fumble around at the wrong time to say something meaningful. Let Hallmark help you say it.

The Send-Off

All of us have been in that sticky situation when someone was well-meaning, yet awkwardly inappropriate.

tv spots

The Surgery

Portray how technology often botches a well-intended message.

print

interactive

walmartapp

Guys hate shopping. It’s a fact of life. So when it comes to shopping at Walmart—it’s all about efficiency. But, the high hopes of making a “quick” shopping run are dashed as you vainly search for an elusive item.

The No-Nonsense Shopper allows users to create a shopping list. Then depending on which Walmart store the person visits, the app uses GPS and WI-FI to download the corresponding store map. The list is then prioritized

by category and the app creates the fastest route for the shopper..

All the user has to do is follow along through the built in GPS and check off the items as they put them in their cart.

This means no more getting lost for big chunks of time and no more repeating aisles. In and out.

The No-Nonsense Shopper

art directormorgan crockett

byumen’s

chorusAs an ambient media element for a BYU Men’s Chorus campaign and also to connect with the Olé! theme of the concert, a Mustache Photo Booth was placed on campus. This gave people wallking by an opportunity to sit down and have a friend take a picture of them with a mustache, suspended in the air by fishing line. They could then text or tweet their photo to @BYUMensChorus. Pictures were posted on the choir’s Facebook.

Some valuable lessons are painful. And most painful lessons are valuable. I’ve experienced both and will no doubt experience more in the future.

byu adlab projectsbyu alumnichildren’s miracle network hospitalsorca grantsrelate institutewasatch ridesbyu basketballklicknutah council for crime preventionnestlé raisinetteswater cooler group

children’s miraclenetwork hospitals

billboards

transit shelter

concept for PGA Tour sponsorship

point-of-purchase display

byu alumni

Learn how to connect with a mentor and successfully cross the bridge from college to career.

Maeser Bldg. Quad10.2.2012 @ 7:00PM

IGN

ITEYO

URCA

REERFREEFOOD{ }

MENTORLIST{ }PERSONALIZED

KIT

WATERLANTERN{ }

igniteyourcareer.byu.eduREGISTER BEFORE SEP. 28TH AT

Isn’t LinkedIn just Facebook for old people?

Design of a new website/mentor tool for the BYU Alumni Association seeking to create meaningful connections between students and alumni. Alumni can create profiles and post practical advice to students.

visual career map

Ignite Your Career event.One of five bookmarks used to raise awareness for both the alumni association and

connecting with mentors

(What I wanted to be when I grew up)

(A major I thought about pursuing)

FIREFIGHTER

MUSIC EDUCATION

(What I graduated in)HUMANITIES

(Richter7)

ASSISTANT ART DIRECTOR

(Plaid Social Media)MANAGER

(Ogilvy & Mather)CREATIVE DIRECTOR

PAST PRESENT

JOE BROWNGRADUATED 1990

art directormorgan crockett

karene hoopes•karene.hoopes@byu.edu

Brigham Young UniversityDepartment of Communications

+801 422 7324+801 422 8568+801 830 5395

WORKFAXCELL

advertising labmanager/

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yua

dla

b.c

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graphic design

jerusalem direct mail piece

byu adlab business card aaf registration poster

book printing website

UT C

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NCI

L FOR CRIME PREVEN

TION

UCCP

Crime Prevention

forUtah Council

IRE

LA

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nstitute

Institute

institute

institute

logo designs

W A T E R C O O L E RG R O U P

brandingmarcelle calder

P H O T O G R A P H Y

Gilbert, AZ

marcellecalder.blogspot.com

801.361.4251artistic engagements and bridals

Gilbert, AZ

business card

logo

advertising

THE ANTI-CLICHÉ.A dozen red roses. Cream-fi lled éclairs. Identical bridesmaid dresses. Gag. You’d think that if everyone did it — no one would do it...but apparently not. Here’s to leaving them all behind and doing something that will really impress the skeptical in-laws, before the big day arrives.

marcellecalder.blogspot.com

801.361.4251artistic engagements and bridals

Gilbert, AZ

marcelle calderP H O T O G R A P H Y801.361.4251

artistic engagements and bridals

marcelle calderP H O T O G R A P H Y

morgancrockett