Newbury CollegeCelebrating 50 years

The Gemini GroupDecember 22, 2011

N E W B U R Y W O R K S : E D U C AT I O N F O R L I F E

5 0 T H A N N I V E R S A R Y T H E M E 1

NEWBURY COLLEGE: EDUCATION FOR LIFE

This is where it starts. This is the launching pad of new ideas, new experiences, new friendships… a new life.

This is where you pick up your road map and find your true North. Yes, this is where it starts.

This is where you begin to realize who you really are. Where you find your passions and figure out your

place. This is where you come to soak it up. Take it in. Find it out. It’s where you gather the tools to build

something better. Something that suddenly seems within reach. This is where you learn to wonder why and

begin to ask why not. It’s where you find the courage to take a new path and chart a new direction. It’s where

you can make your mark not just with footprints that show where you’ve been, but with blueprints that chart

where you are going.

This is where you interact with new people, take on new challenges, seize new opportunities and where you

discover out just how much you can accomplish in a day and even in an hour. It’s where you can venture

outside of your comfort zone and feel…well, comfortable. And it’s knowing that you can change the world –

because you’ve already changed yourself. More confident, more secure, more sure of who you are and what

you want to be. It’s a feeling that doesn’t go away after graduation, but stays with you, makes you stand out

from the crowd. Because this is an education that goes beyond academics or athletics. It’s rooted in the real

world and founded on a tradition of innovation. This is an education that embraces all that the city has to

offer and offers you a chance to shoot for the stars. This is where it starts. But not where it ends.

This is an education for life.

EDUCATION FOR LIFE

NEWBURY WORKS:

YEARS50

John Williams ‘02 and Bruce Winkle ‘03, met in a

Newbury College Hotel Management class where

their final project was to create a concept for a local

restaurant. Although their idea was an upscale Cajun

bistro (they got a B+), they enjoyed working together

and continued to write up business plans. Today, their

gourmet hot dog truck “Good Dogs!” is a lunchtime

fixture in downtown Boston and has been featured

on The Food Network.

“ I wanted a small college where I could

get a solid liberal arts education and

still learn real, marketable skills.

Here, I’ve interned at a top ad agency,

volunteered at the Boston Marathon

and had my poetry published.

Newbury College was exactly what I

was looking for.” –Amelia ’14

ACADEMICS

team work

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50 REASONS TO LOVE NEWBURYone-on-oneFounded on Newbury Street in 1962. Can it get any Nam a dolor viverra neque iaculis ullamcorper. Donec posuere libero nec ipsum dapibus consectetur. Suspendisse rutrum, augue eu condimentum luctus, enim erat feugiat enim, ut dignissim libero quam vel turpis.

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Drama club. Nam a dolor viverra neque iaculis ullamcorper. Donec posuere libero nec ipsum dapibus consectetur. Suspendisse rutrum, augue eu condimentum luctus, enim erat feugiat enim, ut dignissim libero quam vel turpis.

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At Newbury College, classes are small. So you get

to know your professors and, more importantly, they

know you. And because our professors are not just

academics, but also professionals who are at the

top of their game, you benefit educationally, personally

and professionally…..

IT’S NOT JUST WHO YOU KNOW, IT’S WHO KNOWS YOU.

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Newbury College: A Whole New Tradition

5 0 T H A N N I V E R S A R Y T H E M E 2

NEWBURY COLLEGE: A WHOLE NEW TRADITION

Rooted in Boston history but always looking to the future, Newbury College is redefining what a liberal arts education can

be. While we’re proud of our past, we don’t rest on our reputation. We never have. We’re too busy reinventing tradition.

And turning it into something better. Something that works. Right now. Relevant, real and ready to tackle the challenges of

today’s world, Newbury College gives students the tools they need to succeed – the competitive edge that really makes a

difference. The way things have always been doesn’t interest us. We care more about looking ahead. That’s our tradition

– a rich history of anticipating change, embracing creativity and finding simply brilliant solutions. We don’t just respond to

what’s happening in our world now, we welcome what next and prepare students to take their place as leaders.

Sure, we can boast of where we’ve been – but we’re even more excited about where we’re going because at Newbury

College, our tradition has always been innovation. Our most cherished traditions aren’t played out on a football field or in

fraternity house they happen in the classrooms where professors and students challenge the status quo, in businesses

and boardrooms where students learn real world lessons and gain real professional experience and in the excitement

and opportunities that come from simply being in Boston. Yesterday, today and tomorrow… it’s Newbury College where

students discover a whole new way to get an amazing education, find a whole new way to navigate the world and find out

that there’s a whole new way to feel confident about themselves and what they can accomplish.

At Newbury College, it’s a whole new tradition.

A Whole New Tradition

Newbury College

1962–2012IN

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It’s a Whole New Experience

The first week of freshman year is not just intense, it’s transformative. That’s

right. You’ll change. You’ll meet people with new ideas who will challenge you

in new ways, you’ll explore a new city and discover that even though you’re in

college now, there’s a whole lot to learn about the world and about yourself.

You’ll find a balance at Newbury. A small college, just outside of a world-class

city, students here have access to the best of both worlds. There’s a balance

academically, too. That’s because we believe that a liberal arts education

should also have a practical side. So we prepare students to succeed not just

as scholars, but as professionals in their chosen field – with practical skills that

give them the competitive edge in today’s economy.

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“The pop art of the 1960s – particularly Peter Max–

was my inspiration for this design which was chosen

to wrap the Newbury Nourish food truck. It’s like

having my portfolio all over town!”

Adrian ’14

Author, Wes Moore visited campus and

shared the true story behind his New

York Times bestseller “The Other Wes

Moore,” at a literary forum for first year

students who read the book as part of

their orientation program.

2011NEWBURY MOMENT

. It’s Your Life.

Get Excited. Get Started.

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A Whole New Approach

“ I never thought of myself as a scientist, but when we

started to study Molecular Gastronomy, I couldn’t

believe how cool it was. The beet foam on the

hazelnut brulee was outrageously good. When

technology meets the tongue, everyone’s happy!

– Lisa ’13

We believe that experience is the best teacher. That’s why at Newbury College

our professors aren’t just academics but they’re seasoned professionals with

years of experience working at the top of their field. With a student–teacher

ratio of 18–1, professors don’t just know their students, they mentor them...

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Jody Adams, chef/owner of Boston’s

award-winning restaurant Rialto, brought

her four-star experience to the Culinary

Arts department as a visiting chef

during Newbury College’s Restaurant

Week. Other activities included a pop-up

restaurant, wine tastings and on-campus

farmer’s market.

2002NEWBURY MOMENT

.Real Life Experience.

Real Life Success.

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Newbury College Social Media

What a social media campaign can do for Newbury College

• Clarity & consistency in message and branding

• Total optimization of your social media properties

• Custom Facebook application

• Ongoing Promotion

• Social Proof

Benefits

• Ongoing research

• Keep up to date with API updates

• Security risk/vulnerabilities

• New opportunities & technologies

Setup

• Facebook Page Optimization

• Social Media Profile Linking

• Twitter Auto-Responders

• Twitter Setup/Optimization

• Custom Application Development

Ongoing Promotion

• Facebook PPC Management

• Ongoing Twitter & Facebook Promotion

• Scheduled Social media updates

• Clout Analysis & Reporting

Custom Facebook Application

Newbury Nourish food truck

INCREASE STUDENT ENROLLMENT

• Targeted postcard to high school guidance counselors,

department heads, subject teachers (graphic design,

business, interior, etc)

• Mentoring program pairs high school or junior high school

student with Newbury College student in chosen program

• Program specific Facebook pages will give high school

students insider info about Newbury programs and invite

them to “like.”

• Mini-camps or classes for high school and junior high

students. Taught by professors in areas like: Graphic

Design, Culinary Arts, Interior Design. On campus intros to

college life. Promoted through high schools.

• Increased presence on T, radio, YouTube videos/

Facebook (see World’s Largest Cupcake – we could beat

this! http://www.youtube.com/watch?v=2Is_9gRtvhw&fea

ture=related)

• Create “board of experts” that the media can call on for

quotes and opinions on topics ranging from the cost of a

college education to how to cook a turkey.

• Top Chef Competition for high schools scholarship

ENGAGE ALUMNI

• 50th Anniversary magazine (50th YEAR BOOK?)

highlighting achievements of alumni and illuminating

college milestones.

• 50th Anniversary Golden Gala and Alumni Appeal with

awards for distinguished alumni, champagne with 50th

“golden” anniversary label. QR code mailing directs alumni

to fun video on 50th anniversary events.

• Alumni luncheons in cities outside of Massachusetts.

Invite guest speaker and current Newbury College

president.

• 50th Anniversary Fund with specific goals (for new

academic programs, enhancing campus)

• Match Alumni with current student. Send student profile

to alum and ask for their expertise in mentoring, job

placement or just meeting up for lunch.

• Facebook page for Alumni to share memories, make

connections.

• Alumni slideshow on alumni web page. Each picture has

a little blurb about what they do and where they are now.

• Alumni networking mixer

OPTIMIZE V ISIBIL IT Y/

COMMUNIT Y RELATIONS

• Happy Birthday Celebration – Cupcake giveaway on Newbury

Street. Giant birthday card installation invites public to sign.

• 50th Anniversary Speaker Series. High profile names to visit

campus. Open to the public. High-end donors will receive golden

ticket to have the opportunity to mingle with speakers after event.

• 50th Birthday Party on campus, open to the public.

• 50th Anniversary website, part of the Newbury College website

• 50th Anniversary banners on campus and Newbury Street

• Student run food truck “Newbury Nourish” serves up healthy

lunch downtown.

• Host summer or vacation tennis and soccer camps on campus

for elementary, middle and high school students.

• Dorm Room Design Competition – could be city-wide

or just between Newbury Interior Design Students.

Press coverage.

• On Campus Farmer’s Market. Students have booth selling fresh

bread or pies.

• Time Capsule. Newbury buries a time capsule on campus to be

opened in 50 years. Media attends.

• 50 Reasons to Love Newbury poster to Alumni.

• Special 50th Anniversary t-shirt, iPad cover etc.

• Organize “Day of Service.” Students go out in the community to

volunteer.

Newbury College 50th Anniversary Support