creatip new media marketing strategy 2
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DIGITAL MARKETING STRATEGY
NAVER
KOREA Digital Marketing Channel
Naver as the most powerful digital marketing channel should be used
as a platform for the effective marketing in Korea.
• SEM
• Online WOM effect
• Offering reputable
information
NAVER
1. NAVER
80%
14%
3%
Search Engine Market Share in South Korea
Naver Daum GOOGLE NATE ZUM OTHERS
The most powerful digital platform in Korea.
Naver accounts for 80% of all searches in Korea.
* Source: Nielsen Korea (09. 2015)
Daily Visitors
3.4 million
Monthly Search Amount
130 million
1. NAVER
Daily, approximately 3.4 million use the search of Naver and on the monthly basis, over 130 million searches are on a day.
* Source: Naver (12. 2014)
NAVER KEYWORD AD
1-4 Naver Keyword AD
1. NAVER
The definition of Keyword ad is: when on search for a keyword, relevant homepages are to be exposed on the top of Naver.
When searching Travel, UK Travel keywords, associated homepage is exposed on the top of Naver and through associated keyword,
individuals can receive various keyword suggestion.
Associating Keyword exposure Search result exposure on the top
1-4 Naver Keyword AD (Case Study: UK Travel)
1. NAVER
NAVER BRAND SEARCH
1-5 Brand Search
1. NAVER
A Brand Search is defined as contents searching ads
that are exposed on the top page on the web
when they or association keywords are searched.
The majority of global conglomerates are using Naver Brand Search
by promoting their brands in order to pioneer its regional business
in South Korea.
Gucci Coach Mulberry
1-5 Brand Search
1. NAVER
1. Unlike other ads, one ad is only exposed
▶ Raise a client’s profile in Korea
▶ Encourage more Korean customers to visit clients’ website
2. Advertisers are able to afford to organise the contents of
the adverts so that a variety of information can be seen at
a glance
▶ Brand Search is to offer consumers who acquire particular information
Various promotions and event information, which helps to expose
clients.
Not only text ads but also Image, Clip Multi links are used to provide consumers with more information.
1-5 Brand Search
1. NAVER
Overview
Creatip as a new media marketing group, suggests our clients the optimal strategy. CREATIP is the CREATIVE ITSELF.
Corporate Name Creatip
Location 13F, Masters Building, Nonhyeong-Dong,
Gangnam-Gu, Seoul, South Korea
Date of Establishment October 10, 2008
Contact +82 (2) 545 7927
Email [email protected]
Company Overview _ Creatip
The Best New Media Marketing Group in Korea