Amsterdam

Emerging Scenarios

Sander M.L. Schuurman

Amsterdam Innovation Motor

Presentation outlineAmbitions in the greater Amsterdam region

• Smart Work Centers – “How to work in a smarter way”

• Challenges and solutions

• Network of SWCs in The Netherlands

• How e-services facilitate smart working

• One day a week smart work program

• Smart Mobility and Electric Vehicles – “How mobility and

sustainability can meet”

• Amsterdam’s ambitions on smart mobility

• Key projects and pilots

• Mobility versus ownership

• Dynamic Traffic Management

• Future

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Amsterdam a global village: Facts & Figures

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770.000 inhabitants (2.2m metropolitan area)

• 400.000 households

• 178 different nationalities

• International connected

• Air-hub: Schiphol

• Internet hub: large data centres

• ‘Green City’ with ambitious Climate Goals

AMSTERDAM SMART CITY 6

Amsterdam Smart City

Amsterdam Smart City is a unique collaboration between the

inhabitants of Amsterdam, businesses and governments in order to

illustrate how energy can be saved, now and in the future

Collective

effort

Create Awareness

Tech push / demand

pull

AMSTERDAM SMART CITY 7

Research &

Knowledge

sharing

Economic

viability

Goals versus Reality

20% energy reduction40% CO2

reduction in 2025 from

1990 baseline

20% energy

reduction in 2025 from 1990 baseline

City organisation climate neutral in

2015

Tough Climate Goals of Amsterdam

Inhabitants areUnaware &

Unsustainable

Dutch consumers are not caring about climate change

Intentions:No Action

Optimistic on solution

Ta

ke

ac

tion

Dutch consumers have little faith in solution and don’t take action themselves

20% CO2 increasein 2006 from 1990 baseline

The Reality

AMSTERDAM SMART CITY 8

Work and traffic related TargetsTraffic

• 5% less traffic in 2011

• 10% less traffic in 2015

• Cleaner vehicles: 10.000 EV’s in 2015

Working (own organisation)

• Reduce building square meters with 40%

• Flexible working for everyone (if possible)

Working general

• Combine living and working

• Enable Smarter WorkAMSTERDAM SMART CITY9

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Amsterdam – Holistic View

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A Smart Work strategy can be an accelerator

for energy and climate programs

and an important contributor to the

Amsterdam Sustainability Policy:

reducing CO2 emissions by 40% in the year 2025.

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Smart Work Centers

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Pilot Smart Work Centers in 2008, opened by the

Mayors of Amsterdam and Almere

City of Amsterdam Smart Work Employer

Foundation of Double U, an independent, not for

profit platform of Smart Work Center networks and

Smart Work Services

Public Telepresence Room in Amsterdam Bright

City

Bring the Work to the Worker

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History in a nutshell

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Foundation Double U,

an independent, not for profit platform of

Smart Work Center networks and

Smart Work Services

Public Telepresence Room in

Amsterdam Bright City

From 1 to 100+ locations in the Netherlands

From 1 proof of Concept to Network of SWCsDouble U Network

Massive personal car travels

substituted through the chain of SWCs

Amsterdam’s Smart Work Approach

• 100+ SWCs (June 2011)• Portfolio approach of physicalsmart work environments and networked services

• Double U Reservation Toolwww.w-smartwork.nl

• Public Telepresence (October14 2010)

• WorkSnug Augmented RealitySmart Phone Application

• Reduced Carbon Footprint

• Reduced Commute Traffic

• Reduced work place costs per employee

• Facilitating a Smart + Connected Work

environment for communities, employers and

workers

• SWCs as platforms for new business, SMEs,

incubation and education

SWC network a premise for Connected Economic Clusters?

Amsterdam

Rotterdam

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EV Corporate Car Sharing

�Nissan Leafs

�Parking infrastructure

�Participants get code

�Online reservation

�Cost sharing amongst

companies

Corporate Car Sharing

Car2Go Amsterdam

Dynamic Traffic Management

Influencing traffic flow by influencing speeds, lane

use, route choice, merging operations by

employing variable message signs (VMS) in order

to improve safety and network utilisation.

Lessons Learned1. Quality, Location, Atmosphere

Where do you want to work?

What are the things you need? (Except for coffee)

2. Smart, Smarter, Smartest

Everybody works his/her own way

Generation differences

Different types of work allow different types of Smartness

3. But above all, it’s about: PEOPLE!

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Lessons LearnedForget about CO2- emissions The discussion of trusting employees

Let’s talk about money and focus on potential huge savings of

money:

The new norm: every employee works at least

1 day from home – satellite/remote work centers

Gross saving EUR 15mio per annum

Re-invest EUR 5 mio in 4 star ‘working’ hotels – 4 star

satellite/remote work centers

Structural Nett saving: EUR 10 mio per annum

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Gas Powered Life