creating shared value along the agribusiness chain - wko.at · creating shared value along the...

Creating shared value along the agribusiness chain

Forum Wirtschaft & EntwicklungWKO Vienna , 05.09.2018

Hermann Wieser, general manager AAC

A dynamic and innovative agricultural cluster

The Austrian Agricultural Cluster AAC is the export-oriented Association of the most innovative

Austrian producers of agricultural and food processing.

Our mission is to support the transformation and

innovation of farming through quality products and

services, driving sustainable and responsible growth

with a stronger and closer integration of agribusiness

stakeholders.

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W W W . A A C . O R . A T

©2018 AAC Austrian Agricultural Cluster

▪ Complete solutions for MILK & MEAT production

▪ Complete solutions for SMART FARMING

▪ Concepts and project development for NEW PROJECTS

▪ Modernisation concepts for EXISTING COMPANIES

▪ Farm MANAGEMENT & EDUCATION plans

▪ FEASABILITY STUDIES including bankable business plans

▪ TURN-KEY SUPPLY of farm projects

Portfolio and markets 2018


3©2018 AAC Austrian Agricultural Cluster

Integrated solutions along the value-added agribusiness chain

Quality supply chain for integrated solutions



Breeding animals Animal HousingAnimal

Nutrition

Veterinary &

food

diagnostics

Food processing

• Cattle, sheep & goats

breeds and genetic

material

• Stalls and stables

• Livestock monitoring

• Feeding systems

• Manure removal &

slurry technology

• Nutrition concepts,

feed additives,

premixes and

services

• Laboratory

diagnostics for

veterinary and

food/feed applications

• Planning, delivery

and installation of

individual machines,

processing lines

and plants

Quality supply chain for milk & meat production



Precision Livestock Farming Precision Crop Farming Farm Ressource Planning System

• Monitoring of animal welfare,

production & reproduction,

environmental impact

• Automated feeding technology and

stall management

• Precision technology for soil

preparation and seeding, fertilisation,

weather monitoring and crop

protection, harvesting, grain storage

and processing

• Farm Management System to

integrate and analyse all data

generated by farm equipment,

livestock and crops

Quality supply chain for Smart Farms



Against the current challenges in agriculture, successful agribusinesses are shown to integrate strategy and society in their business model.

Context for Shared Value in Agribusiness



growing requirements from customers in terms of quality and differentiation

increased competition on markets

complex legislation

social and environmental requirements

growing number of players and growing dependencies within the agri-food chains

changing farm structures – vertical integration trend

new demand with lower purchasing power in developing and emerging economies

AAC Quality Infrastructure Cluster



AAC is a competent partner

for integrated agricultural

projects including corporate

finance combined with

subsidy programs.

The core competence lies in

the provision of scientific

know-how, consulting and

latest technologies of leading

Austrian companies

and organisations.



AAC approach to Shared Value in Agribusiness

AAC positively impacts the agribusiness environment in the operating countries

AAC redefines productivity within the agricultural value chain

AAC serves new agribusiness needs, offers innovative services and products

▪ Development of agricultural workforce and social inclusion in rural/ disadvantaged areas

▪ Connecting key players in the agribusiness industry, business partnerships and investment

▪ Safe trade at every stage of the agricultural value chain

▪ Better usage of resources, lower transaction costs capability to reach markets faster

▪ Higher trade capacity▪ Product bundling, added value products and services▪ Local supplier network development and sharing, brand synergies &

image upgrading

▪ New markets (e.g. Ukraine, Georgia, Iran)▪ New products and innovations (SMART FARMING)▪ Customer-tailored products (Modular Products)▪ Responding to trends (Value Chain Integration, Agri 4.0)

Austrian Agricultural ClusterDresdnerstraße 89 / 19

Vienna, Austria

Tel: +43 676 40 51 250Email: [email protected]

Web: www.aac.or.at

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creating shared value along the agribusiness chain - wko.at · creating shared value along the...

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