creating a vision and a strategic plan for your ideal ...a... · strategic plan for your ideal...

Create the Vision and

Strategic Plan For

Your Ideal Practice

Presented by

Tom Klapp, D.C.

�This is one of the best investments of your time and

energy you could make

�The pay off for doing what I’m going to teach you

today could be priceless

�Like most things, you’ll get out of this material what

you put into it

© Thomas M. Klapp, D.C., 2019. All rights reserved. of 12

Values

Abundance

Acceptance

Accessibility

Accomplishment

Accountability

Accuracy

Achievement

Acknowledgement

Activeness

Adaptability

Adoration

Adroitness

Advancement

Adventure

Affection

Affluence

Aggressiveness

Agility

Alertness

Altruism

Amazement

Ambition

Amusement

Anticipation

Appreciation

Approachability

Approval

Art

Articulacy

Artistry

Assertiveness

Assurance

Attentiveness

Attractiveness

Audacity

Availability

Awareness

Awe

Balance

Beauty

Being the best

Belonging

Benevolence

Bliss

Boldness

Bravery

Brilliance

Buoyancy

Calmness

Camaraderie

Candor

Capability

Care

Carefulness

Celebrity

Certainty

Challenge

Change

Charity

Charm

Chastity

Cheerfulness

Chiropractic

Clarity

Cleanliness

Clear-mindedness

Cleverness

Closeness

Comfort

Commitment

Community

Compassion

Competence

Competition

Completion

Composure

Concentration

Confidence

Conformity

Congruency

Connection

Consciousness

Conservation

Consistency

Contentment

Continuity

Contribution

Control

Conviction

Conviviality

Coolness

Cooperation

Cordiality

Correctness

Country

Courage

Courtesy

Craftiness

Creativity

Credibility

Cunning

Curiosity

Daring

Decisiveness

Decorum

Deference

Delight

Dependability

Depth

Desire

Determination

Devotion

Devoutness

Dexterity

Dignity

Diligence

Direction

Directness

Discipline

Discovery

Discretion

Diversity

Dominance

Dreaming

Drive

Duty

Dynamism

Eagerness

Ease

Economy

Ecstasy

Education

Effectiveness

Efficiency

Elation

Elegance

Empathy

Encouragement

Endurance

Energy

Enjoyment

Entertainment

Enthusiasm

Environmentalism

Ethics

Euphoria

Excellence

Excitement

Exhilaration

Expectancy

Expediency

Experience

Expertise

Exploration

Expressiveness

Extravagance

Extroversion

Exuberance

Fairness

Faith

Fame

Family

Fascination

Fashion

Fearlessness

Ferocity

Fidelity

Fierceness

Financial

independence

Firmness

Fitness

Flexibility

Flow

Fluency

Focus

Fortitude

Frankness

Freedom

Friendliness

Friendship

Frugality

Fun

Gallantry

Generosity

Gentility

Giving

Grace

Gratitude

Gregariousness

Growth

Guidance

Happiness

Harmony

Health

Heart

Helpfulness

Heroism

Holiness

Honesty

Honor

Hopefulness

Hospitality

Humility


Humor

Hygiene

Imagination

Impact

Impartiality

Independence

Individuality

Industry

Influence

Ingenuity

Inquisitiveness

Insightfulness

Inspiration

Integrity

Intellect

Intelligence

Intensity

Intimacy

Intrepidness

Introspection

Introversion

Intuition

Intuitiveness

Inventiveness

Investing

Involvement

Joy

Judiciousness

Justice

Keenness

Kindness

Knowledge

Leadership

Learning

Liberation

Liberty

Lightness

Liveliness

Logic

Longevity

Love

Loyalty

Majesty

Making a

difference

Marriage

Mastery

Maturity

Meaning

Meekness

Mellowness

Meticulousness

Mindfulness

Modesty

Motivation

Mysteriousness

Nature

Neatness

Nerve

Non-conformity

Obedience

Open-mindedness

Openness

Optimism

Order

Organization

Originality

Outdoors

Outlandishness

Outrageousness

Partnership

Patience

Passion

Peace

Perceptiveness

Perfection

Perkiness

Perseverance

Persistence

Persuasiveness

Philanthropy

Piety

Playfulness

Pleasantness

Pleasure

Poise

Polish

Popularity

Potency

Power

Practicality

Pragmatism

Precision

Preparedness

Presence

Pride

Privacy

Proactivity

Professionalism

Prosperity

Prudence

Punctuality

Purity

Rationality

Realism

Reason

Reasonableness

Recognition

Recreation

Refinement

Reflection

Relaxation

Reliability

Relief

Religiousness

Reputation

Resilience

Resolution

Resolve

Resourcefulness

Respect

Responsibility

Rest

Restraint

Reverence

Richness

Rigor

Sacredness

Sacrifice

Sagacity

Saintliness

Sanguinity

Satisfaction

Science

Security

Self-control

Selflessness

Self-reliance

Self-respect

Sensitivity

Sensuality

Serenity

Service

Sexiness

Sexuality

Sharing

Shrewdness

Significance

Silence

Silliness

Simplicity

Sincerity

Skillfulness

Solidarity

Solitude

Sophistication

Soundness

Speed

Spirit

Spirituality

Spontaneity

Spunk

Stability

Status

Stealth

Stillness

Strength

Structure

Success

Support

Supremacy

Surprise

Sympathy

Synergy

Teaching

Teamwork

Temperance

Thankfulness

Thoroughness

Thoughtfulness

Thrift

Tidiness

Timeliness

Traditionalism

Tranquility

Transcendence

Trust

Trustworthiness

Truth

Understanding

Unflappability

Uniqueness

Unity

Usefulness

Utility

Valor

Variety

Victory

Vigor

Virtue

Vision

Vitality

Vivacity

Volunteering

Warmth

Watchfulness

Wealth

Willfulness

Willingness

Winning

Wisdom

Wittiness

Wonder

Worthiness

Youthfulness

Zeal


List your values in their order of importance to you

(sample):

1. Freedom

2. Family

3. Spirituality

4. Love

5. Happiness

6. Health

7. Wealth

8. Trust

9. Truth

10. Loyalty

�What is the “ideal state” of my personal life?

Am I free to be, do or have what I want?

Do I enjoy the ideal family situation?

Is my spiritual life in order?

Am I enjoying the kind of love life I hope for?

Am I as happy as I’d like to be?

Am I as healthy as I could be?

�You get the idea…

�Based on your values, describe your ideal life and

life style

Write down (or type or dictate) a detailed description of

your ideal life and life style (be as specific as possible)

� Focus on your feelings about your life (love, happiness, joy,

freedom, appreciation, gratitude, etc.)

� Describe the lifestyle you would ideally live

MAKE YOUR VISION AS BIG AS POSSIBLE!


“I am an extraordinary healer and a being of great truth

and light. I educate, enlighten and illuminate my fellow

human beings. My leadership inspires others to achieve

great things. My teachings and my words bring peace,

joy and prosperity to all who hear or read them. Because of the service I render to humanity, I live a life

of peace, bliss and material, intellectual and spiritual

abundance.”

�The next part of the process is to create a “personal

mission statement”

�Your mission is what you intend to DO to realize

your vision of your life

�Your mission statement is a statement that

describes your mission

� It should be short, 1-3 sentences

“To free humanity from sickness and dis-ease of the

body, mind and spirit through education, enlightenment

and chiropractic care.”

The idea of the mission is that if you accomplish it,

your vision can be realized or manifested.


�The reason for doing your personal work first is that

your practice is a direct, 100% reflection of you

�Creating a vision for your practice without doing the

personal work is putting second things first

�Once you’ve identified your values, created your

personal vision and mission statements, you can

focus your attention and intention toward your

practice

� What is your vision of chiropractic?

Symptom treatment?

Posture correction?

Subluxation correction?

Creating health and wellness?

Optimizing human potential?

Connecting people to their Innate Intelligence?

� Do you have a rock-solid, unshakeable certainty and faith in

chiropractic? If not, why not?

� Your ideal practice begins with your vision of chiropractic itself

� Begin to create your ideal practice in your thoughts

� “Nothing happens unless first a dream.” —Carl Sandburg

� Write a description of what your ideal practice looks like, how

it functions, what kind of clients it attracts, what kind of

results it gets, what kind of team works there, how it feels to

be there—for you, your team and your clients, how it sounds

and even how it smells!

� Be specific and be detailed in your description

� Read this description daily


�Your practice vision statement should describe the

ideal state and the practice of your dreams

�Make it as long as it has to be to capture the

essence of your ideal practice

To enjoy a chiropractic practice:

that attracts our ideal clients, and

that is a joyful, happy, positive, inviting, energetic, focused, organized, fun,

productive, warm and friendly place to be for both our clients and our team;

where expenses are low and everyone is well-paid;

where our clients desire, appreciate and enthusiastically choose and

pre-pay for the services and products we offer;

where our clients gladly refer their families and friends; and

where everyone leaves feeling—and functioning—better than when they came

� Just like the personal mission statement, your

practice mission statement describes what you will

DO to realize or manifest your vision

�Unlike the vision statement, your mission

statement should be short, 1-3 sentences,

maximum.


“To help the people of our community achieve health and wholeness

by reconnecting to their innate source of healing

through education, enlightenmentand chiropractic care.”

“An organized response to the environment, based upon a set of goals, which seeks optimal benefits to the

stakeholders by building on strengths and/or building up

weaknesses in order to pursue the greatest possible

advantage of opportunities and distinguish the

organization from others.” –Tecker & O’Neal

� Vision statement

� Mission statement

� S.W.O.T. analysis

Strengths

Weaknesses

Opportunities

Threats

� Set goals

� Prioritization of goals

Set tasks and allocate resources


�Which goals to set

�What tasks to perform—when and by whom

�Which and how many resources should be allocated

�How to assess its effectiveness

� Once you’ve created your practice vision statement (based on your written description of your ideal practice or practice of your dreams) it’s time to set goals

� Goals are “targets” or objectives, the achievement of which you have determined are necessary for the

realization of your vision

� Set as many goals as necessary to realize the vision

� Set more goals than you can achieve

�Set your goals as statements of current reality, OR a

future reality with a deadline, for example:

“I am seeing and caring for 500 patient visits every week.”

“I am collecting $100,000 every month in my practice.”

“By December 31, 2019 my practice is attracting 50 new patients every month.”

“By next year, 2020, I am taking one extra day off each

week.”


�Some goals are more important to the vision than

others, prioritize them that way

�The highest priority goals are the ones that lead to

realization of the vision the fastest

�Priority of goals may also depend on the resources

required to accomplish them

�Priority of goals are often influenced by our values

�The accomplishment of any goal requires some number of tasks be accomplished

�For each goal you set, identify the specific tasks

necessary for the achievement of that goal

�A goal with no tasks assigned to it is just a wish

� Goal: “By December 31, 2019 my practice is attracting

50 new patients every month.”

Task: Create a marketing plan that includes the following:

� Set up [X] number of screenings per month

� Set up [X] number of dinner talks/lunch presentations

� Identify and schedule [X] number of health/fitness fairs to attend

� Hire and train a marketing assistant to handle all of this extra work

� Do this with EACH goal you set, then…


� “Resources” are people to do the work, money to

pay for the goods and services necessary to accomplish the task, and time to bring it together

�Allocate resources to the highest priority goals first

�Like a goal without tasks assigned to it, tasks

without resources assigned to them are just words

� Begins with your thoughts (intention)

� This work of creating vision statements and mission statements

lays the mental and spiritual groundwork for you to

attract/create the practice of your dreams

� When your thoughts are in vibrational alignment with your

desires for a better practice, you will begin to be inspired and

directed to take actions that will be effective at attracting the

quantity and quality of the new patients you desire

� To get from where you are to where you want to be

involves change

� What has to change?

What do you have to do to turn your current practice into

your ideal practice?

What do you have to STOP doing to turn your current

practice into your ideal practice

Who do you have to become to attract the practice of your

dreams


“You attract into your life whatever you give your attention, energy and focus to, whether

positive or negative.”—Michael Losier


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