creating a unique training experience while maximizing ... · evolution/ efficiency include...

Creating a unique training experience while maximizing

revenue and gaining new members

A choice lies before you,

Make change, or wait to react?

Rise to the challenge, or fall to the competition?

Your answer will define you.

Achieve, Climb, Persevere,

Escalate...Your Power!

#escalateyourpower – a high- intensity, low-impact cardio and strength based solution for small group personal training. Maximize fat loss, increase lean body mass, improve muscular strength and endurance while boosting metabolism in a highly energetic and motivational training environment.

The Escalate Your Power concept was developed keeping a science-based workout in mind while packing in a motivating training format. Unique training elements with an outstanding user experience make for a truly unique training experience.

Whether you’re a gym owner or investor, we have a business model fit for you with turnkey installation via both avenues. You have the space? We have the solution!

Throughout this presentation, we aim to address the questions that you may have, while providing the answers to why Escalate Your Power is the cardio and strength based concept for you.

Escalate your Power is our newest, most unique, and most effective boutique studio concept.

INTRODUCTION

Boutique studios are changing the fitness landscape!

It is obvious that something is going on in the world of fitness, a “revolution” of sorts. On almost every corner you will find a small gym concept offering a new way of training that claims to face the challenges presented by traditional gyms by bringing in inspiring new formats.

Boutique studios, specializing in highly motivating environments while being surrounded by energetic people and a personalized experience, are on their way to changing the industry.

According to a CBS News report, boutique studios constitute more than 42% of the U.S. club market.

According to IHRSA’s 2016 Health Club Consumer Report, boutiques drive more than $ 245 billion in monthly subscription revenue.

Members are seeking a unique new experience that offers variety and a “sense of adventure.” Club- goers are willing to pay more – if clubs can deliver a high-impact, effective, and personalized experience.

Boutique studio value is not equated to price, it is equated with the experience. Members are part of a community, engaged by a highly specialized and guided experience.

t i n o t s o l a k i s b u s i n e s s d e v e l o p m e n t m a n a g e rgy m 80 i n t e r n at i o n a l

EDITORIAL

CONTENTSHow boutique studios have resulted in profit

Creating your own boutique studio

Escalate Your Power > The Business Model Escalate Your Power > The Unit

Escalate Your Power > The Training Stations Escalate Your Power > The Training

Escalate your Power > The EYP Studio Hub

Escalate your Power > The Experience

Escalate your Power > The ROI

Conclusion

CROSSFIT

BARRY’S BOOTCAMP ORANGE THEORY

SOUL CYCLE

While some may think that boutique studios are only a trend; they can’t argue with the fact that they are making more money when compared to traditional gyms!

Take franchise concepts like Orange Theory. In only a few years they have built more than 570 locations in over 60 countries around the globe, becoming the fastest growing studio concept in the world.

Soul Cycle, a cycling based concept. Running more than 60 studios, with a large majority

of locations in the U.S. and an annual revenue nearing $ 160 million. (forbes magazine)

Barry’s Bootcamp, what many would call the pioneer of boutique studios. With just 17 studios in the US they are valued at $ 100 million. (the wall street journal)

CrossFit members spent more than $ 120/month on average at the gym. (the wall street journal)

Consumers also spent on personal and small group training an average of $ 117/

month (ihrsa, health club consumer report 2016).

These are only a few examples. Highly specialized gyms that combine a motivational training experience, an effective and innovative workout, and a unique user experience are making more money than ever before.

Customers are willing to pay a premium cost for a unique, effective, and motivational training experience.

BOUTIQUES ARE MAKING MONEY

Whether you’re turning dead space into

a profitable area or building a new gym;

the 5 Elements of Escalate Your Power

provide the roadmap to success.

HOW TO CREATE YOUR OWN BOUTIQUE STUDIO

THE 5 ELEMENTS OF ESCALATE YOUR POWER

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EQUIPMENTIn the premium segment, members expect the best possible equipment. Select machines and tools that help members reach their goals faster.

EVOLUTION/ EFFICIENCYInclude science-based training programs and routines that are designed to provide faster results that members can see and feel – no matter their fitness level.

EXPERIENCEClasses need to be fun, intuitive, and motivating at the same time – in combination with high-touch coaching and real-time feedback, it’s about creating a high-impact experience.

CHALLENGEUsers of all ages, fitness levels, goals, and aspirations prefer to push through a hard workout together rather than alone. This is team spirit, this is accountability.

EXCITEMENTExcite your members with astonishing amounts of exercises, variations, and unlimited training combinations.

The Escalate Your Power model is a turnkey concept designed to give gym operators a solution to today’s challenges – turning empty, unprofitable, or new space into a powerful profit center.

> Holistic solution for any gym: equipment, flooring, software, content, and multimedia

> Fully new pre-set training program every week

> More than 300 different exercises on only 16m²

> Maximum revenue per m2

> 100% Turnkey Solution

> Scalable in size and number of participants.

> 12 to 18 month return on investment

Utilizing just one EYP unit, up to 3 members can train at a time with a number of different programming options. The functional area can be organized into an in-line, back-to-back and/or circle layout. The concept is scalable in size and number of participants.

THE BUSINESS MODEL

THE UNIT

Escalate Your Power was developed from the minds of world-class fitness experts working with some of the best trainers in the world.

> 3 separate private training areas

> Intenza ‘Escalate’

> gym80 Iron Qube PT

> 22 different functional training tools

> gym80 multi storage hub

> Customized Pavigym flooring concept

> 2 flooring anchor points

> Sliding mat and pads

THE UNIT

EYP ZONE 1

EYP ZONE 3

EYP ZONE 2

EYP ZONE 3

> Sliding > Kettlebells> Dumbbells> Multi-soft-step> Core> Bodyweight> Resistance training

EYP ZONE 2

> gym80 Iron Qube PT> Pull-up bar> Elastic bands> Dip station> Battle Rope> Land mine> TRX> Agility ladder> Resistance training

EYP ZONE 1

> Intenza ‘Escalate’

THE UNIT

Stair climbing is not only a trendy workout experience, but one of the most efficient – considered the ultimate combination cardio and strength workout and perfectly suited for boutique style gym concepts. The ‘Escalate’ 550 Series Climber from Intenza is the world’s first stair climber with adjustable step-height, ranging from 4” – 8” in height and an incline ranging from 20º – 40º, to accommodate every user’s fitness level and varietal.

> The ultimate cardio-based strength training workout

> Naturally low impact cardio workout

> Burns more calories than any other cardio workout

> Strengthens entire lower body and sculpts your hips, legs, and butt

> Most time-efficient cardio training

> Easy access to H.I.I.T. for newbies and advanced users alike

TRAINING STATIONS

The Iron Qube PT is part of the gym80 Iron Qube family, a group of functional training stations for a premium training experience. The PT was developed exclusively for the EYP concept in order to give every participant their own functional training hub and a shareable frame space. The Iron Qube PT is the ultimate in versatile functional training hubs, perfect for the 1-2-1 workout.

> All-in-one functionality – strength, suspension, resistance, functional training and storage hub in one station

> Unique premium quality PT – conditioning, strength, and functional training in one station

> More than 100 different exercises on only 1m²

> 9 different training stations and anchor points

> The first unidirectional PT frame in the world

> Maximizes space efficiency

TRAINING STATIONS

Flooring is an essential part of the EYP concept and the overall experience, using some of the best fitness flooring in the world. We’ve specially designed the finish, quality, and floor markings to give members the best possible guidance, grip, and experience.

> The first time ever that flooring is an integrated part of a boutique-style training concept

> Superior technical training floor

> Intuitive floor-markings clearly designate the 3 different training areas

> Floor-markings guaranty participants’ maximum safety and privacy

> Additional anchor points built-in to allow for resistance-band exercises

THE FLOORING CONCEPT

We know that small group training manages to be both highly popular and highly effective through its combination of the benefits of personal training (individualized guidance) and group-training (a team atmosphere with added encouragement, motivation, and enjoyment) – and offering it at a more affordable price.

We also know that strength and high intensity training are integral to getting results – losing fat, reshaping your figure, and enhancing your fitness level.

And we saw a problem: many of the existing small group training concepts are cardio-focused with limited strength training time. Those programs that do offer more strength training tend to be built around exercises that are too complex and intimidating for a larger market.

Escalate Your Power fills the gap by offering the potent benefits of small group

training with an equally powerful balance of cardio and strength capabilities – a highly effective training program that delivers fast and long lasting results.

And then we went further. We created a self-sustaining concept that utilizes special training tools – the best in cardio and strength equipment, innovative flooring, software, and training methods – to create a safe and non-intimidating program that almost anyone can use, because the program adjusts to each individual’s fitness level and allows them to go at their own pace. We added world-class workouts, and keep users constantly engaged with new ones.

Whatever your challenge, Escalate Your Power is built to help you make it happen.

a r t u r o g a r c i a- l o p e z h e a d o f s c i e n t i f i c r e s e a r c h & d e v e l o p m e n t / h e a d o f e d u c at i o ngy m 80 i n t e r n at i o n a l

EDITORIAL

> The first small group PT concept combining all elements of physical activity - cardio, power, suspension, coordination, strength, and mobility

> Suitable for any fitness level

> More calories burned than in any other group training

> 24 to 36 hours after-burn-effect

> Boost your metabolism, get fit, re-shape your body, improve your strength, maximize fat loss

> Science-based training programs designed by world experts

> Most time efficient workout ever

> Complimentary to any other physical activity and training

THE TRAINING

The core of the EYP training program. High Intensity workouts that perfectly blend cardio-based exercise with a smart strength and conditioning program. There are three main programs:

THE TRAINING – SIGNATURE 60’

RE-SHAPE // Muscle-building program to re-sculpt select muscle groups. There are two types of re-shape training sessions: upper body and lower body.

CONDITIONING // full body high-intensity cardio-based workouts designed to maximize calorie burn and bring your fitness condition to the next level.

STRENGTH & POWER // full body workouts created to improve your strength and power, boost your metabolism, and build the athlete inside you.

FUNDAMENTALS (60´ ) // Instructional class for newbies aimed at building familiarity with EYP methodology, increasing confidence, and practicing the basic movements and exercises offered by EYP. With individualized coaching in a group training setting, users can quickly prep for EYP Signature workouts.

Session 4RE-SHAPE:

UPPER BODY & CORE

FUNDAMENTALS CONDITIONING: FULL BODY

STRENGTH & POWER

RE-SHAPE: UPPER BODY &

CORE

FUNDAMENTALSSession 6RE-SHAPE:

UPPER BODY & CORE

RE-SHAPE: LOWER BODY

CONDITIONING: FULL BODY


CORE

Session 5RE-SHAPE:

UPPER BODY & CORE



STRENGTH & POWER


Session 1RE-SHAPE:

UPPER BODY & CORE



STRENGTH & POWER



STRENGTH & POWER

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Session 3RE-SHAPE:

UPPER BODY & CORE

RE-SHAPE: LOWER BODY FUNDAMENTALS STRENGTH &

POWERRE-SHAPE:

LOWER BODYCONDITIONING:

FULL BODYSTRENGTH &

POWER

Session 2 FUNDAMENTALS RE-SHAPE: LOWER BODY


STRENGTH & POWER


COREFUNDAMENTALS STRENGTH &

POWER

Fully pre-set training programs every week with 36 sessions per week and 160 sessions

per month!

THE TRAINING – WEEKLY SCHEDULE (EXAMPLE)

The kiosk functions as the command center for each EYP unit. Customized software expands the trainer’s capabilities. Start, stop, or pause the course at any time. Give the course a personal touch with music and lighting elements that can be connected and controlled through the EYP Studio Hub. While the trainer directs the workout, the kiosk is working hard to collect data through a connection to each user’s heart rate receiver, providing training results at the end of each session.

EYP STUDIO HUB

EYP STUDIO HUB NETWORK SETUP

EYP Master Server EYP Studio Hub

EYP Website

EYP Cloud

EYP Mobile App

Social Media

EYP Studio Hub

EYP Website

EYP Cloud

EYP Mobile App

Social Media


EYP Master Server

The master server is operated by Escalate Your Power Headquarters, providing weekly content updates to all EYP Studio Hubs around the world.

EYP Master Server

EYP Website

EYP Cloud

EYP Mobile App

Social Media

The EYP Studio Hub is in the EYP training space, acting as the trainer’s tool to run classes and receive new training programs.


EYP Studio Hub

EYP Master Server EYP Studio Hub EYP Cloud

EYP Mobile App

Social Media

The website is a multipurpose platform. Users can set up profiles, check class information, and save their data.


EYP Website


EYP Website

EYP Mobile App

Social Media

The EYP cloud connects all of the software elements within the concept. This is where information and data are stored.


EYP Cloud


EYP Website

EYP Cloud

Social Media

The mobile app is for the members. It’s their window into the EYP world, where they can save data and analyze results.

EYP Mobile App



Users can share their success on social networks, and with the EYP app, they can even do so in real-time.


EYP Website

EYP Cloud

Social Media

EYP Mobile App

Light is an essential part of the experience. Our concept allows the operator to select from different light features, and use it to create an engaging show effect.

Sound functions as motivation and guidance at the same time. Powerful and energetic music impacts mood – fast and loud during exercise, gentle and slow in resting slots.

Exercise videos help the coach run the class, and helps users follow along. Videos – which can be screened on the kiosk or on a large video wall – are fully integrated into the overall experience.

THE EXPERIENCE

Imagine making $400,000 of revenue on only 84m². What’s stopping you from buying in? There are many reasons to invest in Escalate your power.

> See a full return on investment in only 12 – 18 months

> The total initial investment is less than $1,500/m²

> Fixed annual service costs, including software updates

> Content licensee flat rate

> No additional franchise fee

> No royalty fee

THE RETURN ON INVESTMENT

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