creating a product of your own by adam baker

CREATING A PRODUCTOF YOUR OWN

Adam Baker

Thursday, October 6, 2011

Main Takeaway: As a community we could be doing better.


Main Takeaway: As a community we could be doing better.

We are mediocre, but we have the potential to be great.


We are mediocre, but we have the potential to be great.


OVER THE NEXT 45 MINUTES...



1. Equip you with the tools to launch a product of your own



1. Equip you with the tools to launch a product of your own

2. Incite you to actually create it


WHO THE HECK IS BAKER?



•Husband, Father



•Husband, Father

•Sell Our CrapPay-off DebtTravel to Australia



•Husband, Father

•Sell Our CrapPay-off DebtTravel to Australia

•Man Vs. Debt2 full-time employees


PRODUCT LAUNCHES:


PRODUCT LAUNCHES:

•Unautomate Your Finances


PRODUCT LAUNCHES:


•Sell Your Crap


PRODUCT LAUNCHES:


•Sell Your Crap

•Only72


PRODUCT LAUNCHES:


•Sell Your Crap

•Only72

•You Vs Debt


YOUR LIFE-CHANGING PRODUCT



•Get an awesome idea...




•Create the damn thing...





•Sell some copies...


GET AN AWESOME IDEA...“ASK YOURSELF”



You’re at a super-swanky party and some stranger asks you the most annoying question ever...What do you do?



You’re at a super-swanky party and some stranger asks you the most annoying question ever... “What do you do?”

•How do you answer?





•How does your answer make you feel?





•How does your answer make you feel?

•How do you WANT to answer one year from now?



GoodAt

PassionAbout

People Pay $

Broke

Burnout Busted


GET AN AWESOME IDEA...“ASK YOUR TRIBE”



Send a survey out to your readers, customers, listeners or viewers...




•We use Wufoo (but it doesn’t matter what you use)





•You want to stimulate SPECIFIC answers in their own words





•You want to stimulate SPECIFIC answers in their own words

•What’s the #1 blah blah blah...


GET AN AWESOME IDEA...“ASK THE WORLD”



See what’s already working (don’t reinvent the wheel)...




•Model bloggers you respect





•Check Amazon best-sellers lists





•Check Amazon best-sellers lists

•Daily Worth for men?


GET AN AWESOME IDEA...“NICHE IT DOWN”



Tell them exactly what problem you are going to solve... and then SOLVE it.




•Be Specific




•Be Specific

•Be Emotional




•Be Specific

•Be Emotional

•Know exactly who you are targeting!


GET AN AWESOME IDEA...“PICK IT & SHIP IT”



Perfect is the enemy of the good...




•Market testing BEFORE creation is vastly overrated





•You’ll learn more from your first launch than you will from years of planning





•You’ll learn more from your first launch than you will from years of planning

•You’ll never know what’s possible until you try


CREATE THE DAMN THING...“START WITH AN OUTLINE”


CREATE THE DAMN THING...“START WITH AN OUTLINE”

Use the Rule of 3s:


CREATE THE DAMN THING...“WHICH FORMAT DO YOU CHOOSE?”


CREATE THE DAMN THING...

• eBook

• “real” book

• Kindle book

•Webinar

• Conference Call

• Service

•Written course

• Video course

• Podcast

• Private Community

• Forums

•Message Boards

•Member Profiles

• Email access

“WHICH FORMAT DO YOU CHOOSE?”


CREATE THE DAMN THING...“WHICH FORMAT DO YOU CHOOSE?”



•What format will most help your customer solve their problems?





•What format are you most talented or comfortable producing?






•What format carries the most perceived value to your audience?






•What format carries the most perceived value to your audience?


Price

Personal Access


CREATE THE DAMN THING...“PLANNING FOR HELL...”



•Those who have time... make time.

“PLANNING FOR HELL...”




•Chunk it down





•Chunk it down

•Get held accountable





•Chunk it down

•Get held accountable

•Focus ruthlessly on QUALITY



SELL SOME COPIES...INTERNAL MARKETING


SELL SOME COPIES...

•Email List

INTERNAL MARKETING


SELL SOME COPIES...

•Email List

•Sales Page

INTERNAL MARKETING


SELL SOME COPIES...

•Email List

•Sales Page

•Blog

INTERNAL MARKETING


SELL SOME COPIES...

•Email List

•Sales Page

•Blog

•Social Media

INTERNAL MARKETING


SELL SOME COPIES...INTERNAL: EMAIL LISTS



3 primary goals for building lists that convert:




•Give people SPECIFIC reasons to subscribe





•Keep them “warm” with outstanding content





•Keep them “warm” with outstanding content

•Segment based on interest


SELL SOME COPIES...INTERNAL: EMAIL STRATEGY



•Gave away free lessons in full




•Shared our U.S.P.





•Connected with them on emotional, personal level






•“The Doors are Open”







•Live event (or deliver BEST value here)







•Live event (or deliver BEST value here)

•“The Doors are Closing!”Thursday, October 6, 2011

SELL SOME COPIES...INTERNAL: SALES PAGE STRATEGY


SELL SOME COPIES...

•Headlines matter... a lot!

INTERNAL: SALES PAGE STRATEGY


SELL SOME COPIES...


•Connect with the reader



SELL SOME COPIES...



•What makes this different?



SELL SOME COPIES...




•Benefits



SELL SOME COPIES...




•Benefits

•Features



SELL SOME COPIES...

•Who’s it for...not for?



SELL SOME COPIES...


•Testimonials (real, short, benefit-focused)



SELL SOME COPIES...



•Bonuses or special features



SELL SOME COPIES...




•Clear, tangible guarantee



SELL SOME COPIES...




•Clear, tangible guarantee

•Ask for the sale



SELL SOME COPIES...INTERNAL: BLOG/SOCIAL MEDIA



•Use the same framework as emails




•Make headlines LINKABLE




•Make headlines LINKABLE

•Screw the trolls


SELL SOME COPIES...EXTERNAL MARKETING



•Affiliates



•Affiliates

•Non-affiliate network



•Affiliates


•Paid traffic or platforms



•Affiliates


•Paid traffic or platforms

•Old school media


SELL SOME COPIES...EXTERNAL: AFFILIATES


SELL SOME COPIES...

•90% of affiliates sell nothing

EXTERNAL: AFFILIATES


SELL SOME COPIES...


•Find your key people and invest in them



SELL SOME COPIES...



•Be concise, casual, and respectful



SELL SOME COPIES...




•Tools: E-junkie, 1shoppingcart, infusionsoft



SELL SOME COPIES...EXTERNAL: NON-AFFILIATE NETWORK


SELL SOME COPIES...

•Plant seeds WAAAY before you need them

EXTERNAL: NON-AFFILIATE NETWORK


SELL SOME COPIES...


•Deliver value and support pet projects



SELL SOME COPIES...






SELL SOME COPIES...




•Create a written plan



TESTING, TESTING, TESTING...

Avg. # Readers / email subscriptions

Views on post / email opens

Clicks to Sales Page

Clicks to Shopping Cart

Actually Purchases

Gives Feedback

___ %

___ %

___ %

___ %

___ %


YOUR LIFE-CHANGING PRODUCT (RECAP)



•Sell some copies...


FINAL THOUGHT...


FINAL THOUGHT...

As a community we have such amazing power and potential, but blog posts are not enough. We owe our readers MORE.


FINAL THOUGHT...

As a community we have such amazing power and potential, but blog posts are not enough. We owe our readers MORE.

We owe it to our readers to invest our time, energy, and passion into creating products, books, and courses that will radically

change the way they approach their finances.


ANY QUESTIONS?

(I like to talk...)


creating a product of your own by adam baker

Self Improvement