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TRANSCRIPT
Creating a New
Global Superfood
The story of baobab - ‘The Feel Good Fruit’
Nov 2014
Aduna | Africa-inspired health & beauty brand and social business
Feeling Good. Looking Good. Doing Good | Creating a beautiful impact, both inside and out Our mission is to create demand for under-utilised natural products from small-scale producers in Africa.
Baobab | hands up who’s heard of it
Baobab | what’s the big deal?
Baobab | one of the most nutrient-dense foods in the world
Baobab | it actually tastes nice
Baobab | an inspiring possibility
Consumers
Industry
No consumer awareness due to lack of product development
No product development due to lack of consumer awareness
Baobab | the marketing catch 22
Aduna | creating the baobab buzz | positioning & packaging
Aduna | creating the baobab buzz | enrolling the media
Aduna | creating the baobab buzz | enrolling influential retailers
Aduna |creating the baobab buzz |the feel good tribe
Aduna |creating the baobab buzz |adding value through NPD
Aduna| The Baobab Love is Spreading…
Aduna | make baobab famous
